Monthly Occupancy Rate
Annual avg 44% · peaks at 80% in Sep
80% (Sep)
Summer peak
44%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Salem, MA remains a reliable Airbnb market. Active full-time operators average $34,349 in annual revenue at 47% occupancy and a $265 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Salem address against revenue, occupancy, and yield benchmarks.
Salem's ADR rises 161% from Jan ($183) to Oct ($477), but occupancy rises 6.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $298 |
| $43,517 |
3 Bedroom | 50 | 31% | $366 | $41,823 |
4 BedroomRecommended | 9 | 44% | $435 | $70,581 |
5 Bedroom | 3 | 27% | $684 | $68,153 |
Salem relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 47%, rising to 80% in October and dipping to 12% in January.
October, September, August are peak months, with ADR averaging $477 and occupancy reaching 80% in October.
$615,923, up 0.42% year-over-year.
1 Bedrooms are the most popular property type with 152 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (4.25% of bookings), Boston, MA (2.02% of bookings), Philadelphia, PA (1.33% of bookings).
168 active short-term rental listings — split across studio (4), 1 bedroom (152), 2 bedroom (93), 3 bedroom (50), 4 bedroom (9), 5 bedroom (3).