Monthly Occupancy Rate
Annual avg 48% · peaks at 80% in Sep
80% (Sep)
Summer peak
48%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Salem, MA remains a reliable Airbnb market. The whole-market median is $33,537 in annual revenue at 44% occupancy and a $266 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Salem address against revenue, occupancy, and yield benchmarks.
Salem's ADR rises 161% from Jan ($183) to Oct ($477), but occupancy rises 6.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $301 |
| $49,231 |
3 Bedroom | 50 | 37% | $363 | $48,610 |
4 Bedroom | 11 | 45% | $420 | $69,296 |
5 BedroomRecommended | 3 | 35% | $684 | $87,056 |
Salem relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 44%, rising to 80% in October and dipping to 12% in January.
October, September, August are peak months, with ADR averaging $477 and occupancy reaching 80% in October.
$615,923, up 0.42% year-over-year.
1 Bedrooms are the most popular property type with 156 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (4.25% of bookings), Boston, MA (2.02% of bookings), Philadelphia, PA (1.33% of bookings).
192 active short-term rental listings — split across studio (4), 1 bedroom (156), 2 bedroom (96), 3 bedroom (50), 4 bedroom (11), 5 bedroom (3).
