Airbnb market dataThrough 251 listingsHow we measure
A typical active Airbnb in Salem, MA earned $28,336 in the 12 months to Sep 2026, with the median listing booked 43% of nights and an average nightly rate of $270 in Sep 2026.
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A typical active Salem Airbnb earned $28,336 in the 12 months to Sep 2026. The top 25% of listings averaged $43,706, about 1.5× that. The bottom 25%, which includes rarely booked listings, averaged $4,936.
$4.9k
Bottom 25% average
$28.3k
Typical listing
$43.7k
Top 25% average
1-bedroom homes are the most common in Salem (47% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 1% | $241 | 31% | $26,913 |
| 1 bedroom | 47% | $253 | 45% | $41,275 |
| 2 bedrooms | 32% | $342 | 43% | $54,093 |
| 3 bedrooms |
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The best three months, Oct, Jul and Aug, brought in 47% of a typical Salem listing's revenue over the 12 months to Sep 2026.
Oct brings in 13.4× as much as Dec
Typical monthly revenue per listing, Oct 2025–Sep 2026
The median Salem home is worth $608,927 (Zillow, Aug 2026), up 0.6% in a year. At typical revenue that's a 4.7% gross yield, before the mortgage, taxes and running costs.
The 10 largest operators in Salem each ran 3 or more listings as of May 2025.
and 3 more
Salem ranks #1 of the 4 Massachusetts markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Salem, MA (this market) | 4.7% | $28,336 | |
| 2 | Boston, MA | 4.5% | $34,509 | |
| 3 | Provincetown, MA | 3.9% | $41,845 | |
| 4 | Nantucket, MA |
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A typical active Airbnb in Salem, MA earned $28,336 in the 12 months to Sep 2026. The median listing was booked 43% of nights, and the average nightly rate was $270 in Sep 2026. Against a median home value of $608,927, that's a 4.7% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $28,336 in the 12 months to Sep 2026. The top 25% of listings averaged $43,706 and the bottom 25% $4,936. Estimated by size: 1-bedroom about $41,275; 2-bedroom about $54,093; 3-bedroom about $60,831 and 4-bedroom about $83,389 a year.
The typical listing was booked 43% of nights in the 12 months to Sep 2026, from 79% in October to 8% in January.
Based on 251 Salem short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Salem over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 16% |
| $404 |
| 41% |
| $60,831 |
| 4 bedrooms | 3% | $453 | 50% | $83,389 |
|---|
| 5 bedrooms | 1% | $640 | 19% | $44,447 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $6,722 | 79% | $477 | |
| Nov 2025 | $2,146 | 50% | $270 | |
| Dec 2025 | $516 | 26% | $224 | |
| Jan 2026 | $573 | 8% | $194 | |
| Feb 2026 | $1,404 | 16% | $205 | |
| Mar 2026 | $2,277 | 29% | $237 | |
| Apr 2026 | $2,112 | 38% | $269 | |
| May 2026 | $1,870 | 43% | $285 | |
| Jun 2026 | $1,818 | 55% | $345 | |
| Jul 2026 | $3,340 | 54% | $355 | |
| Aug 2026 | $3,181 | 52% | $340 | |
| Sep 2026 | $2,376 | 60% | $406 |
Of guests from the top 10 cities, 0% live within a day's drive.
and 3 more
| 2.0% |
| $64,920 |
October; July and August earned the most, bringing in 47% of a typical listing's revenue in the 12 months to Sep 2026.
$608,927 as of August 2026 (Zillow Home Value Index), up 0.6% in a year.
1-bedroom homes make up 47% of listings, earning an estimated $41,275 a year.
The top origin cities are New York, NY (4.2% of guests); Boston, MA (2.1% of guests) and Philadelphia, PA (1.3% of guests). Of guests from the top 10 cities, 0% live within a day's drive.
Chalet tracks 251 short-term rental listings in Salem, MA, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology