Monthly Occupancy Rate
Annual avg 25% · peaks at 94% in Aug
94% (Aug)
Summer peak
25%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Provincetown, MA remains a reliable Airbnb market. Active full-time operators average $57,569 in annual revenue at 18% occupancy and a $405 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Provincetown address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $486 |
| $40,181 |
3 Bedroom | 69 | 28% | $802 | $81,709 |
4 Bedroom | 27 | 17% | $975 | $59,313 |
5 BedroomRecommended | 5 | 23% | $1307 | $107,788 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 18%, rising to 94% in August and dipping to 0% in January.
August, July, September are peak months, with ADR averaging $544 and occupancy reaching 94% in August.
$1,066,809, up 3.37% year-over-year.
1 Bedrooms are the most popular property type with 300 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Boston, MA (13.48% of bookings), New York, NY (12.38% of bookings), Washington, DC (2.85% of bookings).
374 active short-term rental listings — split across studio (30), 1 bedroom (300), 2 bedroom (223), 3 bedroom (69), 4 bedroom (27), 5 bedroom (5).