Monthly Occupancy Rate
Annual avg 30% · peaks at 94% in Aug
94% (Aug)
Summer peak
30%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Provincetown, MA remains a reliable Airbnb market. The whole-market median is $56,218 in annual revenue at 17% occupancy and a $405 ADR. Review local regulation before purchase — see the rules section below.
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Provincetown address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 26% |
| $493 |
| $46,863 |
3 Bedroom | 72 | 30% | $832 | $91,466 |
4 Bedroom | 28 | 16% | $975 | $56,841 |
5 BedroomRecommended | 4 | 20% | $1425 | $102,349 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 17%, rising to 94% in August and dipping to 0% in February.
August, July, July are peak months, with ADR averaging $544 and occupancy reaching 94% in August.
$1,066,809, up 3.37% year-over-year.
1 Bedrooms are the most popular property type with 305 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Boston, MA (13.48% of bookings), New York, NY (12.38% of bookings), Washington, DC (2.85% of bookings).
409 active short-term rental listings — split across studio (31), 1 bedroom (305), 2 bedroom (225), 3 bedroom (72), 4 bedroom (28), 5 bedroom (4).
