Monthly Occupancy Rate
Annual avg 50% · peaks at 71% in Mar
71% (Mar)
Summer peak
50%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — St. Augustine, FL remains a reliable Airbnb market. Active full-time operators average $43,612 in annual revenue at 48% occupancy and a $280 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific St. Augustine address against revenue, occupancy, and yield benchmarks.
St. Augustine's ADR rises 38% from Sep ($213) to May ($294), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $240 |
| $40,600 |
3 Bedroom | 849 | 45% | $321 | $52,562 |
4 Bedroom | 290 | 46% | $492 | $82,398 |
5 BedroomRecommended | 105 | 45% | $657 | $106,880 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 48%, rising to 71% in March and dipping to 35% in October.
March, July, April are peak months, with ADR averaging $241 and occupancy reaching 71% in March.
$434,016, down 2.82% year-over-year.
2 Bedrooms are the most popular property type with 1,411 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Orlando, FL (3.28% of bookings), Tampa, FL (2.79% of bookings), Miami, FL (2.59% of bookings).
2,859 active short-term rental listings — split across studio (76), 1 bedroom (669), 2 bedroom (1,411), 3 bedroom (849), 4 bedroom (290), 5 bedroom (105).