Monthly Occupancy Rate
Annual avg 45% · peaks at 60% in Mar
60% (Mar)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — St. Augustine, FL remains a reliable Airbnb market. The whole-market median is $39,219 in annual revenue at 43% occupancy and a $269 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific St. Augustine address against revenue, occupancy, and yield benchmarks.
St. Augustine's ADR rises 45% from Sep ($214) to Jul ($310), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 44% |
| $251 |
| $39,899 |
3 Bedroom | 816 | 44% | $325 | $51,659 |
4 Bedroom | 275 | 45% | $484 | $79,022 |
5 BedroomRecommended | 101 | 42% | $647 | $99,140 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 43%, rising to 71% in March and dipping to 33% in October.
March, July, April are peak months, with ADR averaging $243 and occupancy reaching 71% in March.
$433,289, down 2.64% year-over-year.
2 Bedrooms are the most popular property type with 1,358 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Orlando, FL (3.22% of bookings), Tampa, FL (2.74% of bookings), Jacksonville, FL (2.61% of bookings).
2,982 active short-term rental listings — split across studio (72), 1 bedroom (655), 2 bedroom (1,358), 3 bedroom (816), 4 bedroom (275), 5 bedroom (101).
