Monthly Occupancy Rate
Annual avg 36% · peaks at 53% in Aug
53% (Aug)
Summer peak
36%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Paso Robles, CA remains a reliable Airbnb market. The whole-market median is $53,186 in annual revenue at 34% occupancy and a $374 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Paso Robles address against revenue, occupancy, and yield benchmarks.
Paso Robles's ADR rises 17% from Feb ($348) to May ($408), but occupancy rises 2.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 40% |
| $334 |
| $49,069 |
3 Bedroom | 157 | 39% | $462 | $65,488 |
4 Bedroom | 101 | 34% | $678 | $84,673 |
5 BedroomRecommended | 28 | 32% | $1097 | $128,989 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 34%, rising to 53% in August and dipping to 23% in January.
August, July, July are peak months, with ADR averaging $349 and occupancy reaching 53% in August.
$778,431, up 1.34% year-over-year.
1 Bedrooms are the most popular property type with 180 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Los Angeles, CA (10.45% of bookings), San Francisco, CA (5.09% of bookings), San Diego, CA (3.75% of bookings).
556 active short-term rental listings — split across studio (16), 1 bedroom (180), 2 bedroom (149), 3 bedroom (157), 4 bedroom (101), 5 bedroom (28).
