Monthly Occupancy Rate
Annual avg 46% · peaks at 64% in Mar
64% (Mar)
Summer peak
46%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Ocala, FL remains a reliable Airbnb market. Active full-time operators average $23,968 in annual revenue at 42% occupancy and a $138 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Ocala address against revenue, occupancy, and yield benchmarks.
Ocala's ADR rises 87% from Jul ($107) to May ($200), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 170 | 47% | $219 | $37,534 |
4 Bedroom | 63 | 46% | $326 | $54,380 |
5 BedroomRecommended | 7 | 32% | $497 | $57,445 |
Ocala is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Zipcode | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 34470 | 19% | $43,943 | 48 | $232K |
| 2 | 34482 | 11% | $32,319 | 66 | $298K |
| 3 | 34475 | 10% | $20,057 | 15 | $209K |
| 4 | 34476 | 7% | $19,807 | 39 | $298K |
| 5 | 34473 | 6% | $17,159 | 23 | $270K |
| 6 | 34471 | 6% | $20,303 | 65 | $321K |
| 7 | 34474 | 6% | $18,360 | 39 | $312K |
| 8 | 34480 | 6% | $18,320 | 29 | $314K |
| 9 | 34472 | 5% | $12,612 | 9 | $237K |
| 10 | 34481 | 5% | $13,758 | 9 | $277K |
| 11 | 34479 | 4% | $9,467 | 14 | $238K |
Annual average is 42%, rising to 64% in March and dipping to 32% in October.
March, July, March are peak months, with ADR averaging $137 and occupancy reaching 64% in March.
$268,844, down 2.90% year-over-year.
3 Bedrooms are the most popular property type with 170 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Miami, FL (4.10% of bookings), Ocala, FL (3.41% of bookings), Orlando, FL (2.94% of bookings).
232 active short-term rental listings — split across studio (5), 1 bedroom (146), 2 bedroom (97), 3 bedroom (170), 4 bedroom (63), 5 bedroom (7).