Monthly Occupancy Rate
Annual avg 35% · peaks at 69% in Mar
69% (Mar)
Summer peak
35%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, with caveats. Naples, FL posts a canonical median annual revenue of $42,021, with median occupancy at 29% and ADR at $308 (Chalet data). However, the regulatory posture is restrictive: most residential zones prohibit STRs or require 30-day minimums, with active enforcement.
Top-quartile operators see upside to $64,249, but success hinges on compliance and capital risk, as home values moved -5.1% year-over-year. For compliance details, see [Naples STR regulations](/rental-regulations/naples-fl).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Naples address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 884 | 36% | $352 | $46,265 |
4 Bedroom | 318 | 39% | $482 | $68,216 |
5 BedroomRecommended | 56 | 36% | $719 | $95,530 |
Naples is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | River Reach | 11% | $73,713 | 10 | $684K |
| 2 | Naples Park | 7% | $53,374 | 534 | $719K |
| 3 | Pelican Bay | 5% | $71,843 | 9 | $1322K |
| 4 | Moorings | 5% | $56,784 | 13 | $1109K |
| 5 | Old Naples | 4% | $36,270 | 101 | $974K |
| 6 | Royal Harbor | 4% | $41,272 | 38 | $1177K |
| 7 | Redevelopment Area | 2% | $24,903 | 17 | $1056K |
| 8 | Park Shore | 2% | $39,614 | 81 | $1773K |
| 9 | Pine Ridge | 2% | $20,072 | 14 | $1124K |
| 10 | Lake Park | 1% | $14,527 | 13 | $987K |
| 11 | Coquina Sands | 1% | $26,372 | 2 | $1843K |
| 12 | Sun Terrace | 1% | $6,143 | 10 | $779K |
Annual average is 29%, rising to 69% in March and dipping to 0% in May.
March, March, February are peak months, with ADR averaging $375 and occupancy reaching 69% in March.
$548,747, down 5.14% year-over-year.
3 Bedrooms are the most popular property type with 884 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Miami, FL (7.96% of bookings), Naples, FL (2.17% of bookings), New York, NY (2.07% of bookings).
2,026 active short-term rental listings — split across studio (62), 1 bedroom (337), 2 bedroom (772), 3 bedroom (884), 4 bedroom (318), 5 bedroom (56).
