Monthly Occupancy Rate
Annual avg 30% · peaks at 63% in Mar
63% (Mar)
Summer peak
30%
Annual avg
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Quarterly average across active listings
Score a specific Naples address against revenue, occupancy, and yield benchmarks.
Naples's ADR rises 90% from Oct ($235) to Mar ($447), but occupancy rises 18.1× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 1,062 | 34% | $349 | $43,166 |
4 Bedroom | 392 | 39% | $478 | $68,512 |
5 BedroomRecommended | 68 | 31% | $727 | $82,555 |
Naples is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | River Reach | 9% | $63,675 | 11 | $688K |
| 2 | Naples Park | 7% | $52,000 | 553 | $724K |
| 3 | Pelican Bay | 5% | $68,827 | 9 | $1333K |
| 4 | Old Naples | 3% | $33,240 | 108 | $971K |
| 5 | Park Shore | 2% | $36,858 | 90 | $1766K |
Annual average is 27%, rising to 69% in March and dipping to 0% in May.
March, March, April are peak months, with ADR averaging $375 and occupancy reaching 69% in March.
$548,905, down 4.66% year-over-year.
3 Bedrooms are the most popular property type with 1,062 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Miami, FL (8.68% of bookings), Naples, FL (2.31% of bookings), New York, NY (1.95% of bookings).
2,167 active short-term rental listings — split across studio (86), 1 bedroom (451), 2 bedroom (952), 3 bedroom (1,062), 4 bedroom (392), 5 bedroom (68).
