Monthly Occupancy Rate
Annual avg 36% · peaks at 72% in Jul
72% (Jul)
Summer peak
36%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — La Jolla, CA remains a reliable Airbnb market. Active full-time operators average $72,471 in annual revenue at 36% occupancy and a $300 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific La Jolla address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $394 |
| $67,910 |
3 Bedroom | 50 | 38% | $578 | $79,445 |
4 Bedroom | 38 | 45% | $801 | $131,286 |
5 BedroomRecommended | 12 | 31% | $1261 | $143,390 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 36%, rising to 72% in July and dipping to 0% in March.
July, August, September are peak months, with ADR averaging $294 and occupancy reaching 72% in July.
$0, up 0.00% year-over-year.
1 Bedrooms are the most popular property type with 130 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (3.67% of bookings), Los Angeles, CA (3.24% of bookings), San Diego, CA (2.87% of bookings).
204 active short-term rental listings — split across studio (9), 1 bedroom (130), 2 bedroom (66), 3 bedroom (50), 4 bedroom (38), 5 bedroom (12).