Monthly Occupancy Rate
Annual avg 42% · peaks at 66% in Aug
66% (Aug)
Summer peak
42%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — La Jolla, CA remains a reliable Airbnb market. The whole-market median is $65,578 in annual revenue at 41% occupancy and a $301 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific La Jolla address against revenue, occupancy, and yield benchmarks.
La Jolla's ADR rises 52% from Sep ($257) to Jul ($390), but occupancy rises 3.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $376 |
| $61,319 |
3 Bedroom | 49 | 40% | $567 | $83,207 |
4 Bedroom | 35 | 43% | $778 | $121,906 |
5 BedroomRecommended | 10 | 40% | $1667 | $244,692 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 41%, rising to 72% in July and dipping to 0% in March.
July, August, September are peak months, with ADR averaging $294 and occupancy reaching 72% in July.
$0, up 0.00% year-over-year.
1 Bedrooms are the most popular property type with 122 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (3.67% of bookings), Los Angeles, CA (3.24% of bookings), San Diego, CA (2.87% of bookings).
193 active short-term rental listings — split across studio (9), 1 bedroom (122), 2 bedroom (66), 3 bedroom (49), 4 bedroom (35), 5 bedroom (10).
