
Airbnb Market Analytics & Investment Insights
Yes — El Paso, TX remains a reliable Airbnb market. The whole-market median is $22,617 in annual revenue at 55% occupancy and a $120 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific El Paso address against revenue, occupancy, and yield benchmarks.
El Paso's ADR rises 57% from Sep ($82) to Jun ($129), but occupancy rises 2.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $118 |
| $24,804 |
3 Bedroom | 657 | 57% | $165 | $34,306 |
4 Bedroom | 329 | 51% | $222 | $41,646 |
5 BedroomRecommended | 40 | 44% | $322 | $51,273 |
El Paso relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Northeast | 13% | $26,650 | 122 | $207K |
| 2 | Eastside | 12% | $26,307 | 322 | $226K |
| 3 | Central | 11% | $19,579 | 520 | $173K |
| 4 | Mission Valley | 11% | $19,878 | 64 | $180K |
| 5 | Westside | 8% | $27,441 | 250 | $351K |
Annual average is 55%, rising to 67% in April and dipping to 29% in October.
April, July, June are peak months, with ADR averaging $125 and occupancy reaching 67% in April.
$237,834, up 1.71% year-over-year.
1 Bedrooms are the most popular property type with 835 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are El Paso, TX (11.64% of bookings), Chihuahua, Mexico (7.18% of bookings), Albuquerque, NM (3.83% of bookings).
1,599 active short-term rental listings — split across studio (78), 1 bedroom (835), 2 bedroom (459), 3 bedroom (657), 4 bedroom (329), 5 bedroom (40).