Monthly Occupancy Rate
Annual avg 57% · peaks at 68% in Jun
68% (Jun)
Summer peak
57%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Cary, NC remains a reliable Airbnb market. The whole-market median is $41,811 in annual revenue at 56% occupancy and a $207 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Cary address against revenue, occupancy, and yield benchmarks.
Cary's ADR rises 37% from Sep ($172) to Jul ($236), but occupancy rises 1.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 100 | 58% | $234 | $49,258 |
4 BedroomRecommended | 62 | 50% | $347 | $63,328 |
5 Bedroom | 16 | 43% | $372 | $57,986 |
Cary is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 56%, rising to 70% in August and dipping to 37% in March.
August, July, June are peak months, with ADR averaging $167 and occupancy reaching 70% in August.
$631,158, down 2.01% year-over-year.
3 Bedrooms are the most popular property type with 100 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.01% of bookings), Cary, NC (3.64% of bookings), Raleigh, NC (3.56% of bookings).
238 active short-term rental listings — split across studio (3), 1 bedroom (81), 2 bedroom (78), 3 bedroom (100), 4 bedroom (62), 5 bedroom (16).
