Monthly Occupancy Rate
Annual avg 54% · peaks at 71% in Aug
71% (Aug)
Summer peak
54%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Cary, NC remains a reliable Airbnb market. Active full-time operators average $38,901 in annual revenue at 56% occupancy and a $189 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Cary address against revenue, occupancy, and yield benchmarks.
Cary's ADR rises 38% from Aug ($167) to Jun ($231), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common |
| 88 |
| 58% |
| $227 |
| $48,021 |
4 Bedroom | 55 | 49% | $326 | $57,834 |
5 BedroomRecommended | 16 | 42% | $420 | $65,021 |
Cary is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 56%, rising to 71% in August and dipping to 37% in March.
August, June, July are peak months, with ADR averaging $167 and occupancy reaching 71% in August.
$631,046, down 1.96% year-over-year.
3 Bedrooms are the most popular property type with 88 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.13% of bookings), Cary, NC (3.60% of bookings), Raleigh, NC (3.52% of bookings).
223 active short-term rental listings — split across studio (5), 1 bedroom (74), 2 bedroom (64), 3 bedroom (88), 4 bedroom (55), 5 bedroom (16).