Monthly Occupancy Rate
Annual avg 57% · peaks at 71% in Aug
71% (Aug)
Summer peak
57%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Cary, NC remains a reliable Airbnb market. The whole-market median is $40,287 in annual revenue at 56% occupancy and a $199 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Cary address against revenue, occupancy, and yield benchmarks.
Cary's ADR rises 37% from Aug ($167) to Jun ($228), but occupancy rises 1.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 88 | 58% | $232 | $49,426 |
4 Bedroom | 54 | 51% | $333 | $61,758 |
5 BedroomRecommended | 16 | 46% | $395 | $66,415 |
Cary is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 56%, rising to 71% in August and dipping to 37% in March.
August, July, July are peak months, with ADR averaging $167 and occupancy reaching 71% in August.
$631,046, down 1.96% year-over-year.
3 Bedrooms are the most popular property type with 88 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.13% of bookings), Cary, NC (3.60% of bookings), Raleigh, NC (3.52% of bookings).
230 active short-term rental listings — split across studio (5), 1 bedroom (75), 2 bedroom (69), 3 bedroom (88), 4 bedroom (54), 5 bedroom (16).
