Airbnb Market Analytics & Investment Insights
Annual Revenue
$54,195
Based on 4266 full time Airbnb rentals
Average Daily Rate
$254
Gross Yield
7.11%
#86 in the USOccupancy Rate
67%
As of June 2025, Homes in Hilton Head Island have appreciated by 3.03%, with the median home value standing at $760,654, according to Zillow.
There are currently 4,266 active short-term rentals in Hilton Head Island. The average daily rate for these rentals is $254. This translates to an annual revenue of $54,195 for short-term rentals as of June 2025.
Hilton Head Island is an investor-friendly location with short-term rental regulations favorable to those looking to invest in short-term rentals.
Average Daily Rate Trend
$254
Occupancy Rate Trend
67%
Let our agents guide you to the best short-term rental investments in Hilton Head Island
Active Short-Term Rentals
4266
As of June 2025, the average gross yield for short-term rentals in Hilton Head Island is 7.11%. However, potential investors should also consider the average property tax, which stands at 0.52% according to SmartAsset.
The median household income in Hilton Head Island is $58,231.
As of June 2025, the occupancy rate for Airbnb rentals in Hilton Head Island is 67%, which is higher than the average occupancy rate for the United States.
As of June 2025 The unemployment rate in Hilton Head Island is 4.3%, which is higher than the national average of 4.1%.
The most impactful amenities for short-term rentals in Hilton Head Island include a Bidet, Ping pong table, and Mini fridge.
Hilton Head Island is a popular destination for travelers, with Airbnb demand coming from cities like Atlanta, GA (3.84% of all guests), Charlotte, NC (3.34% of all guests), and New York, NY (1.34% of all guests).
The top short-term rental hosts in Hilton Head Island include Vacasa South Carolina, Beach Properties and VacayHome Connect. These hosts have an average rating of 4.61, 4.82 and 4.46 respectively.
The most popular property types in Hilton Head Island are 2-bedroom units, with an average daily rate of $254 and an annual revenue of $70,080.
The average booking lead time for short-term rentals in Hilton Head Island is 71 days.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 102 | 64% | $301 | $70,314 |
| 1 Bedroom | 476 | 67% | $251 | $61,382 |
| 2 Bedroom | 1266 | 64% | $300 | $70,080 |
| 3 Bedroom | 756 | 65% | $359 | $85,173 |
| 4 Bedroom | 314 | 66% | $408 | $98,287 |
| 5 Bedroom | 134 | 57% | $452 | $94,039 |
Connect with a lender specializing in short-term rentals in Hilton Head Island