Airbnb Market Analytics & Investment Insights
Annual Revenue
$34,355
Based on 7644 full time Airbnb rentals
Average Daily Rate
$243
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
10.78%
Occupancy Rate
48%
Yes — operating a short-term rental in Myrtle Beach, SC can be highly profitable. Myrtle Beach, SC Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $34,355 and achieving a 48% occupancy rate. With around 7,644 active vacation rentals on the market, Myrtle Beach, SC offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Myrtle Beach, SC have depreciated by -4.26% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $318,691 in Myrtle Beach, SC.
There are 7,644 active short-term rentals, with an average daily rate of $243, resulting in an approximate annual revenue of $34,355 per property.
From the occupancy rate standpoint and demand data, July, August, and June are the top performing months in Myrtle Beach. The occupancy rate in July is 73% and average daily rate is $297. The occupancy rate in August is 68% and average daily rate is $265. The occupancy rate in June is 64% and average daily rate is $261.
Myrtle Beach, SC is considered Investor-Friendly for short-term investments. See Myrtle Beach, SC Rental Regulations for more information.
Get matched with top Myrtle Beach, SC realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Myrtle Beach, SC
$243
Seasonal ADR fluctuations throughout the year in Myrtle Beach, SC
$232
The Average Daily Rate (ADR) in Myrtle Beach, SC varies from $232 in low season to $394 during peak months, with an annual average of $232.
Peak ADR: typically in January, February, averaging $394 per night.
Shoulder season: ADR around $281 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $232, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Myrtle Beach, SC
48%
Seasonal occupancy fluctuations throughout the year in Myrtle Beach, SC
54%
Myrtle Beach, SC's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 21% in December to 73% in July, with an annual average of 54%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 68%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 24%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 43% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Myrtle Beach, SC
$3,662
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $4,885– $5,400/month.
Shoulder months: typically $3,252/month.
Low months: about $2,778/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Myrtle Beach, SC was $43,944, supported by an average occupancy of 45% and ADR of $293.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 68% | $274 | $4,939 |
| Fall (Sep–Nov) | 36% | $263 | $2,881 |
| Winter (Dec–Feb) | 24% | $351 | $2,290 |
| Spring (Mar–May) | 50% | $285 | $3,624 |
Get matched with top Myrtle Beach, SC lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
7,644
Before setting up an Airbnb in Myrtle Beach, SC, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inMyrtle Beach, SC, but hosts should understand how local policies may apply to their property.
Overall, Myrtle Beach, SC's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Myrtle Beach, SC
Short-term rentals in Myrtle Beach, SC offer an average gross yield of 10.78%, with a typical property tax of 0.35%—source: SmartAsset Property Tax Calculator.
The median household income in Myrtle Beach, SC is $68,684.
The occupancy rate for Airbnb rentals in Myrtle Beach, SC is 48%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 1-bedroom with an average daily rate of $215 and an average yearly revenue of $36,919.
Unemployment in Myrtle Beach, SC is 4.1%, which is higher than the U.S. average of 4.1%.
Discover the leading hosts in Myrtle Beach, SC ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Michele K leads the market with 1183 active listings and maintains an exceptional 4.58 average guest rating.
Vacasa South Carolina leads the market with 394 active listings and maintains an exceptional 4.30 average guest rating.
Michele K leads the market with 376 active listings and maintains an exceptional 4.30 average guest rating.
These top performers serve as benchmarks for what drives success in Myrtle Beach, SC's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Myrtle Beach, SC Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Myrtle Beach, SC is a popular destination for travelers, with Airbnb demand coming from cities like Charlotte (4.09% of all guests), Raleigh (1.50% of all guests), and Atlanta (1.42% of all guests).
The average booking lead time for short-term rentals in Myrtle Beach, SC is 55 days.
The top short-term rental hosts in Myrtle Beach, SC include Michele K, Vacasa South Carolina and Michele K. These hosts have an average rating of 4.58, 4.30 and 4.30 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 61 | 44% | $163 | $26,422 |
| 1 Bedroom | 2549 | 47% | $215 | $36,844 |
| 2 Bedroom | 2175 | 43% | $253 | $39,524 |
| 3 Bedroom | 1151 | 45% | $324 | $53,004 |
| 4 Bedroom | 249 | 43% | $481 | $76,178 |
| 5 Bedroom | 38 | 38% | $595 | $81,658 |
Looking for the most profitable areas to invest in Myrtle Beach, SC short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Myrtle Beach, SC's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Myrtle Beach, SC. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 29577 | 13% | $35,423 | 5,273 | $275K |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Myrtle Beach, SC short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Myrtle Beach, SC.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Myrtle Beach, SC
| 29572 |
| 10% |
| $31,990 |
| 3,146 |
| $316K |
| 3 | 29588 | 9% | $28,871 | 69 | $319K |
| 4 | 29575 | 9% | $31,328 | 1,811 | $349K |
| 5 | 29576 | 9% | $33,451 | 3 | $393K |
| 6 | 29582 | 6% | $24,937 | 5 | $390K |
| 7 | 29579 | 6% | $22,076 | 543 | $352K |