Monthly Occupancy Rate
Annual avg 46% · peaks at 82% in Jul
82% (Jul)
Summer peak
46%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, with caveats: Myrtle Beach remains a strong Airbnb market for full-time operators, with active hosts averaging $33,362 in annual revenue, 56% median occupancy, and a $218 ADR (Chalet data). However, the regulatory environment is highly restrictive—STRs are only legal in specific zones, with strict enforcement and pending state legislation.
Top-quartile operators see upside to $60,570. The whole-market median ($37,243) is diluted by part-time listings and should not be used for underwriting. For details, see [Myrtle Beach STR regulations](/rental-regulations/myrtle-beach-sc).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Myrtle Beach address against revenue, occupancy, and yield benchmarks.
Myrtle Beach's ADR rises 108% from Jan ($133) to Jun ($276), but occupancy rises 6.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $226 |
| $38,801 |
3 Bedroom | 1,334 | 49% | $285 | $50,752 |
4 Bedroom | 358 | 43% | $407 | $63,623 |
5 BedroomRecommended | 163 | 39% | $587 | $83,739 |
Myrtle Beach is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 42%, rising to 82% in July and dipping to 13% in January.
July, August, June are peak months, with ADR averaging $245 and occupancy reaching 82% in July.
$323,271, down 1.05% year-over-year.
1 Bedrooms are the most popular property type with 2,619 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.08% of bookings), Raleigh, NC (1.62% of bookings), Columbia, SC (1.54% of bookings).
6,686 active short-term rental listings — split across studio (1,224), 1 bedroom (2,619), 2 bedroom (2,578), 3 bedroom (1,334), 4 bedroom (358), 5 bedroom (163).