Monthly Occupancy Rate
Annual avg 47% · peaks at 80% in Jul
80% (Jul)
Summer peak
47%
Annual avg
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Quarterly average across active listings
Score a specific Myrtle Beach address against revenue, occupancy, and yield benchmarks.
Myrtle Beach's ADR rises 158% from Jan ($139) to Jul ($359), but occupancy rises 6.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 44% |
| $237 |
| $38,431 |
3 Bedroom | 1,741 | 45% | $299 | $48,639 |
4 Bedroom | 445 | 38% | $440 | $61,773 |
5 BedroomRecommended | 190 | 33% | $612 | $74,214 |
Myrtle Beach is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 42%, rising to 82% in July and dipping to 12% in January.
July, July, August are peak months, with ADR averaging $245 and occupancy reaching 82% in July.
$323,460, down 0.52% year-over-year.
2 Bedrooms are the most popular property type with 3,489 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.21% of bookings), Raleigh, NC (1.64% of bookings), Columbia, SC (1.57% of bookings).
6,787 active short-term rental listings — split across studio (1,369), 1 bedroom (3,246), 2 bedroom (3,489), 3 bedroom (1,741), 4 bedroom (445), 5 bedroom (190).
