Monthly Occupancy Rate
Annual avg 36% · peaks at 48% in Jul
48% (Jul)
Summer peak
36%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Broken Bow, OK remains a reliable Airbnb market. The whole-market median is $49,857 in annual revenue at 33% occupancy and a $394 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Broken Bow address against revenue, occupancy, and yield benchmarks.
Broken Bow's ADR rises 39% from Sep ($316) to Jul ($440), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 729 | 33% | $432 | $52,560 |
4 Bedroom | 481 | 32% | $590 | $69,113 |
5 BedroomRecommended | 305 | 30% | $764 | $82,295 |
Broken Bow is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 33%, rising to 54% in July and dipping to 27% in January.
July, July, June are peak months, with ADR averaging $340 and occupancy reaching 54% in July.
$352,164, down 0.96% year-over-year.
3 Bedrooms are the most popular property type with 729 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (12.81% of bookings), Fort Worth, TX (5.09% of bookings), Oklahoma City, OK (3.72% of bookings).
1,993 active short-term rental listings — split across studio (92), 1 bedroom (699), 2 bedroom (689), 3 bedroom (729), 4 bedroom (481), 5 bedroom (305).
