Airbnb market dataThrough 307 listingsHow we measure
A typical active Airbnb in Norman, OK earned $38,586 in the 12 months to Sep 2026, with the median listing booked 36% of nights and an average nightly rate of $192 in Sep 2026.
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A typical active Norman Airbnb earned $38,586 in the 12 months to Sep 2026. The bottom 25%, which includes rarely booked listings, averaged $3,982.
$4k
Bottom 25% average
$38.6k
Typical listing
$40k
Top 25% average
3-bedroom homes are the most common in Norman (39% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 2% | $115 | 28% | $11,778 |
| 1 bedroom | 18% | $127 | 43% | $20,148 |
| 2 bedrooms | 22% | $176 | 47% | $29,948 |
| 3 bedrooms | 39% | $235 | 36% | $30,825 |
| 4 bedrooms | 15% | $345 | 35% | $43,769 |
| 5 bedrooms | 4% | $623 | 32% | $72,912 |
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
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The best three months, Nov, Oct and Aug, brought in 33% of a typical Norman listing's revenue over the 12 months to Sep 2026.
Nov brings in 2.3× as much as Sep
Typical monthly revenue per listing, Oct 2025–Sep 2026
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $4,238 | 38% | $144 | |
| Nov 2025 | $4,589 | 36% | $178 | |
| Dec 2025 | $3,773 | 27% | $164 | |
| Jan 2026 | $3,165 | 20% | $152 | |
| Feb 2026 | $2,089 | 30% | $182 | |
| Mar 2026 | $2,837 | 41% | $192 | |
| Apr 2026 |
The median Norman home is worth $263,046 (Zillow, Aug 2026), up 0.9% in a year. At typical revenue that's a 14.7% gross yield, before the mortgage, taxes and running costs.
The 10 largest operators in Norman each ran 2 or more listings as of May 2025.
and 3 more
Of guests from the top 10 cities, 74% live within a day's drive.
and 3 more
Norman ranks #2 of the 5 Oklahoma markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Broken Bow, OK | 14.7% | $50,251 | |
| 2 | Norman, OK (this market) | 14.7% | $38,586 | |
| 3 | Tulsa, OK | 13.4% | $29,555 | |
| 4 | Oklahoma City, OK | 13.1% | $27,229 | |
| 5 | Stillwater, OK | 6.7% | $18,039 |
None listed in Norman right now, so here are others in Oklahoma.
$1,249,000
45 Pecan Trace Trl, Broken Bow, OK 74728
5 bd · 5 ba · 3,066 sq ft
$600,000
172 Cedar Creek Cir, Broken Bow, OK 74728
4 bd · 3 ba · 2,002 sq ft
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A typical active Airbnb in Norman, OK earned $38,586 in the 12 months to Sep 2026. The median listing was booked 36% of nights, and the average nightly rate was $192 in Sep 2026. Against a median home value of $263,046, that's a 14.7% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $38,586 in the 12 months to Sep 2026. The top 25% of listings averaged $39,966 and the bottom 25% $3,982. Estimated by size: 1-bedroom about $20,148; 2-bedroom about $29,948; 3-bedroom about $30,825 and 4-bedroom about $43,769 a year.
The typical listing was booked 36% of nights in the 12 months to Sep 2026, from 52% in July to 20% in January.
November; October and August earned the most, bringing in 33% of a typical listing's revenue in the 12 months to Sep 2026.
$263,046 as of August 2026 (Zillow Home Value Index), up 0.9% in a year.
3-bedroom homes make up 39% of listings, earning an estimated $30,825 a year.
The top origin cities are Dallas, TX (4.7% of guests); Norman, OK (3.8% of guests) and Tulsa, OK (3.7% of guests). Of guests from the top 10 cities, 74% live within a day's drive.
Chalet tracks 307 short-term rental listings in Norman, OK, with data through Sep 2026.
Based on 307 Norman short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Norman over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
For education only, not financial, legal or investment advice. Full methodology
| $2,074 |
| 33% |
| $208 |
| May 2026 | $3,180 | 46% | $238 |
|---|
| Jun 2026 | $3,173 | 50% | $225 |
|---|
| Jul 2026 | $3,342 | 52% | $216 |
|---|
| Aug 2026 | $4,081 | 38% | $221 |
|---|
| Sep 2026 | $2,044 | 26% | $235 |
|---|