Monthly Occupancy Rate
Annual avg 41% · peaks at 62% in Jul
62% (Jul)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Norman, OK remains a reliable Airbnb market. Active full-time operators average $37,018 in annual revenue at 37% occupancy and a $171 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Norman address against revenue, occupancy, and yield benchmarks.
Norman's ADR rises 71% from Jun ($124) to May ($212), but occupancy rises 3.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 176 | 38% | $232 | $31,928 |
4 Bedroom | 72 | 37% | $327 | $44,471 |
5 BedroomRecommended | 17 | 38% | $592 | $81,072 |
Norman is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Faculty Heights | 18% | $41,475 | 10 | $225K |
| 2 | University | 16% | $40,306 | 7 | $246K |
| 3 | Southridge | 14% | $30,456 | 11 | $225K |
| 4 | Larsh Miller | 13% | $32,692 | 10 | $246K |
| 5 | Bishop Creek | 11% | $24,500 | 6 | $225K |
| 6 | Old Silk Stocking | 10% | $24,495 | 8 | $246K |
| 7 | Adams | 8% | $20,596 | 2 | $246K |
| 8 | Andrews Park | 7% | $17,437 | 8 | $246K |
| 9 | First Courthouse | 6% | $12,835 | 9 | $225K |
| 10 | Original Townsite | 5% | $11,387 | 6 | $225K |
| 11 | Lions Park | 5% | $12,240 | 7 | $246K |
| 12 | South Pickard | 3% | $10,057 | 9 | $322K |
Annual average is 37%, rising to 62% in July and dipping to 16% in January.
July, August, March are peak months, with ADR averaging $126 and occupancy reaching 62% in July.
$265,359, up 1.57% year-over-year.
3 Bedrooms are the most popular property type with 176 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (4.87% of bookings), Norman, OK (3.73% of bookings), Houston, TX (3.63% of bookings).
215 active short-term rental listings — split across studio (10), 1 bedroom (70), 2 bedroom (96), 3 bedroom (176), 4 bedroom (72), 5 bedroom (17).