Monthly Occupancy Rate
Annual avg 40% · peaks at 61% in Aug
61% (Aug)
Summer peak
40%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Norman, OK remains a reliable Airbnb market. The whole-market median is $37,319 in annual revenue at 37% occupancy and a $172 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Norman address against revenue, occupancy, and yield benchmarks.
Norman's ADR rises 54% from Aug ($138) to May ($212), but occupancy rises 2.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 177 | 41% | $229 | $34,063 |
4 Bedroom | 72 | 38% | $327 | $44,762 |
5 BedroomRecommended | 17 | 42% | $583 | $90,261 |
Norman is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Faculty Heights | 19% | $41,830 | 11 | $225K |
| 2 | University | 16% | $39,272 | 9 | $246K |
| 3 | Southridge | 13% | $29,671 | 13 | $225K |
| 4 | Larsh Miller | 12% | $30,638 | 11 | $246K |
| 5 | Old Silk Stocking | 10% | $24,651 | 9 | $246K |
| 6 | Bishop Creek | 10% | $22,516 | 6 | $225K |
| 7 | Adams | 9% | $21,268 | 2 | $246K |
| 8 | First Courthouse | 7% | $16,765 | 10 | $225K |
| 9 | Andrews Park | 7% | $17,504 | 9 | $246K |
| 10 | Lions Park | 6% | $14,305 | 7 | $246K |
| 11 | Original Townsite | 5% | $11,105 | 7 | $225K |
| 12 | South Pickard | 3% | $10,724 | 10 | $322K |
Annual average is 37%, rising to 62% in July and dipping to 21% in January.
July, August, March are peak months, with ADR averaging $126 and occupancy reaching 62% in July.
$265,359, up 1.57% year-over-year.
3 Bedrooms are the most popular property type with 177 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (4.87% of bookings), Norman, OK (3.73% of bookings), Houston, TX (3.63% of bookings).
245 active short-term rental listings — split across studio (10), 1 bedroom (70), 2 bedroom (95), 3 bedroom (177), 4 bedroom (72), 5 bedroom (17).
