Monthly Occupancy Rate
Annual avg 35% · peaks at 48% in Jul
48% (Jul)
Summer peak
35%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Broken Bow, OK remains a reliable Airbnb market. The whole-market median is $50,251 in annual revenue at 33% occupancy and a $391 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Broken Bow address against revenue, occupancy, and yield benchmarks.
Broken Bow's ADR rises 17% from Jan ($375) to Jun ($438), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 725 | 32% | $427 | $50,328 |
4 Bedroom | 477 | 31% | $575 | $65,427 |
5 BedroomRecommended | 305 | 29% | $755 | $79,407 |
Broken Bow is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 33%, rising to 54% in July and dipping to 27% in January.
July, July, June are peak months, with ADR averaging $340 and occupancy reaching 54% in July.
$341,227, up 0.49% year-over-year.
3 Bedrooms are the most popular property type with 725 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (12.81% of bookings), Fort Worth, TX (5.09% of bookings), Oklahoma City, OK (3.72% of bookings).
2,097 active short-term rental listings — split across studio (92), 1 bedroom (696), 2 bedroom (686), 3 bedroom (725), 4 bedroom (477), 5 bedroom (305).
