Monthly Occupancy Rate
Annual avg 53% · peaks at 69% in Oct
69% (Oct)
Summer peak
53%
Annual avg
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Quarterly average across active listings
Score a specific Pigeon Forge address against revenue, occupancy, and yield benchmarks.
Pigeon Forge's ADR rises 39% from Aug ($233) to Dec ($324), but occupancy rises 2.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 53% |
| $253 |
| $48,687 |
3 Bedroom | 350 | 51% | $331 | $62,109 |
4 Bedroom | 191 | 52% | $446 | $83,929 |
5 BedroomRecommended | 100 | 47% | $544 | $93,391 |
Pigeon Forge is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 52%, rising to 73% in July and dipping to 22% in February.
July, October, July are peak months, with ADR averaging $246 and occupancy reaching 73% in July.
$423,906, down 3.35% year-over-year.
2 Bedrooms are the most popular property type with 671 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (2.14% of bookings), Atlanta, GA (1.54% of bookings), Charlotte, NC (1.08% of bookings).
1,474 active short-term rental listings — split across studio (19), 1 bedroom (372), 2 bedroom (671), 3 bedroom (350), 4 bedroom (191), 5 bedroom (100).
