Park City, UT Airbnb Market Data: Revenue, Occupancy & ADR

Investment performance in Park City is closely tied to product type and location. Larger homes command the revenue leaderboard: 5-bedroom properties average $121,600 annually with a $1,031 ADR and 32% occupancy, while 6-bedroom homes reach $176,633 at $1,398 ADR. Even 4-bedrooms, a more accessible segment, generate $86,938 per year at $751 ADR. These revenue figures reflect the market’s premium for scale and group accommodation, particularly during ski season. For investors seeking to navigate Park City’s complex inventory, working with a Chalet agent can help identify properties in the right zones and with the right amenity mix to capture peak demand.

Geographically, the 84060 zip code—encompassing Old Town and resort-adjacent neighborhoods—hosts 2,446 listings and delivers a median annual revenue of $66,114, with a $314 ADR and 25% occupancy. The area’s median home value stands at $2,118,491, translating to a 3.1% gross yield. By contrast, 84098 (Kimball Junction and Canyons Village) offers a lower entry point: $53,512 median revenue, $283 ADR, 30% occupancy, and a 4.1% yield on a $1,311,228 median home. Yield-driven investors may find 84098 more attractive on a relative basis, but the absolute revenue ceiling remains highest in 84060, especially for larger homes.

At scale, Park City’s winners are operators who can maximize winter occupancy and cater to affluent, group-oriented travelers—often from New York, Salt Lake City, and Los Angeles, which together account for over 11% of guest reviews. The average booking lead time is 49 days (median 23), and average stays run five nights, indicating a planning-driven, event-oriented guest base. Investors who understand the nuances of Park City’s demand calendar and regulatory overlays can use the Chalet ROI calculator to model returns and optimize for both revenue and compliance.

Risks in Park City are concentrated around seasonality, regulation, and capital intensity. October’s 10% occupancy marks the market’s trough, and the steep entry price—reflected in a $1.53M median home—demands careful underwriting. Regulatory risk is real: short-term rentals are only legal in designated zones with a city-issued Nightly Rental License, and HOA restrictions can override city approval entirely. On the upside, home values are up 3.1% year-over-year, per Chalet data, providing some asset appreciation tailwind even as operating performance remains highly cyclical. For a full regulatory breakdown, see Park City STR regulations.