Monthly Occupancy Rate
Annual avg 26% · peaks at 64% in Jul
64% (Jul)
Summer peak
26%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Wisconsin Dells, WI remains a reliable Airbnb market. Active full-time operators average $51,357 in annual revenue at 21% occupancy and a $393 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Wisconsin Dells address against revenue, occupancy, and yield benchmarks.
Wisconsin Dells's ADR rises 56% from Apr ($322) to Jul ($502), but occupancy rises 4.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $294 |
| $28,983 |
3 Bedroom | 77 | 30% | $437 | $47,978 |
4 Bedroom | 43 | 28% | $509 | $52,514 |
5 BedroomRecommended | 25 | 31% | $685 | $77,480 |
Wisconsin Dells is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 21%, rising to 64% in July and dipping to 14% in February.
July, August, June are peak months, with ADR averaging $502 and occupancy reaching 64% in July.
$305,569, up 5.27% year-over-year.
2 Bedrooms are the most popular property type with 118 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Chicago, IL (11.93% of bookings), Milwaukee, WI (5.75% of bookings), Madison, WI (4.26% of bookings).
280 active short-term rental listings — split across studio (36), 1 bedroom (88), 2 bedroom (118), 3 bedroom (77), 4 bedroom (43), 5 bedroom (25).