Airbnb market dataThrough 432 listingsHow we measure
A typical active Airbnb in Wisconsin Dells, WI earned $39,751 in the 12 months to Sep 2026, with the median listing booked 21% of nights and an average nightly rate of $360 in Sep 2026.
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A typical active Wisconsin Dells Airbnb earned $39,751 in the 12 months to Sep 2026. The bottom 25%, which includes rarely booked listings, averaged $1,916.
$1.9k
Bottom 25% average
$39.8k
Typical listing
$42.3k
Top 25% average
2-bedroom homes are the most common in Wisconsin Dells (39% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 8% | $188 | 16% | $11,295 |
| 1 bedroom | 24% | $209 | 29% | $22,372 |
| 2 bedrooms | 39% | $246 | 48% | $43,168 |
| 3 bedrooms |
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The best three months, Jul, Aug and Jun, brought in 35% of a typical Wisconsin Dells listing's revenue over the 12 months to Sep 2026.
Jul brings in 2.1× as much as Sep
Typical monthly revenue per listing, Oct 2025–Sep 2026
53965 has the highest gross yield of the 2 Wisconsin Dells zipcodes we rank, at 12.8%, with typical revenue of $39,751 a year.
Ranked by gross yield (typical yearly revenue ÷ median home value), last 12 months.
Yield isn't everything: zoning and HOA rules decide which streets allow short-term rentals.
The median Wisconsin Dells home is worth $302,863 (Zillow, Aug 2026), up 4.6% in a year. At typical revenue that's a 13.1% gross yield, before the mortgage, taxes and running costs.
The 10 largest operators in Wisconsin Dells each ran 3 or more listings as of May 2025.
and 3 more
Wisconsin Dells ranks #3 of the 4 Wisconsin markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Green Bay, WI | 14.3% | $40,930 | |
| 2 | Milwaukee, WI | 14.1% | $32,171 | |
| 3 | Wisconsin Dells, WI (this market) | 13.1% | $39,751 | |
| 4 | Madison, WI |
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A typical active Airbnb in Wisconsin Dells, WI earned $39,751 in the 12 months to Sep 2026. The median listing was booked 21% of nights, and the average nightly rate was $360 in Sep 2026. Against a median home value of $302,863, that's a 13.1% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $39,751 in the 12 months to Sep 2026. The top 25% of listings averaged $42,346 and the bottom 25% $1,916. Estimated by size: 1-bedroom about $22,372; 2-bedroom about $43,168; 3-bedroom about $48,742 and 4-bedroom about $50,370 a year.
The typical listing was booked 21% of nights in the 12 months to Sep 2026, from 50% in July to 13% in February.
Based on 432 Wisconsin Dells short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Wisconsin Dells over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 17% |
| $440 |
| 30% |
| $48,742 |
| 4 bedrooms | 8% | $540 | 26% | $50,370 |
|---|
| 5 bedrooms | 4% | $695 | 26% | $66,948 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $3,394 | 23% | $397 | |
| Nov 2025 | $2,635 | 17% | $400 | |
| Dec 2025 | $3,122 | 21% | $401 | |
| Jan 2026 | $2,504 | 13% | $374 | |
| Feb 2026 | $3,088 | 13% | $341 | |
| Mar 2026 | $2,566 | 14% | $334 | |
| Apr 2026 | $3,049 | 20% | $350 | |
| May 2026 | $3,029 | 23% | $360 | |
| Jun 2026 | $3,656 | 37% | $467 | |
| Jul 2026 | $5,221 | 50% | $481 | |
| Aug 2026 | $5,016 | 45% | $353 | |
| Sep 2026 | $2,473 | 28% | $261 |
Of guests from the top 10 cities, 96% live within a day's drive.
and 3 more
| 7.7% |
| $32,738 |
July; August and June earned the most, bringing in 35% of a typical listing's revenue in the 12 months to Sep 2026.
$302,863 as of August 2026 (Zillow Home Value Index), up 4.6% in a year.
2-bedroom homes make up 39% of listings, earning an estimated $43,168 a year.
The top origin cities are Chicago, IL (11.7% of guests); Milwaukee, WI (5.7% of guests) and Madison, WI (3.5% of guests). Of guests from the top 10 cities, 96% live within a day's drive.
Chalet tracks 432 short-term rental listings in Wisconsin Dells, WI, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology