Monthly Occupancy Rate
Annual avg 33% · peaks at 48% in Sep
48% (Sep)
Summer peak
33%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Green Bay, WI remains a reliable Airbnb market. The whole-market median is $45,566 in annual revenue at 30% occupancy and a $272 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Green Bay address against revenue, occupancy, and yield benchmarks.
Green Bay's ADR rises 87% from Jan ($224) to Nov ($419), but occupancy rises 3.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 228 | 35% | $334 | $42,990 |
4 Bedroom | 125 | 35% | $386 | $48,719 |
5 BedroomRecommended | 46 | 35% | $616 | $78,977 |
Green Bay is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Wilder Park | 22% | $75,588 | 3 | $343K |
| 2 | Fort Howard | 22% | $46,609 | 8 | $215K |
| 3 | Woodlands | 19% | $57,569 | 9 | $302K |
| 4 | Lombardi | 19% | $59,178 | 98 | $318K |
| 5 | Jackson | 17% | $52,429 | 33 | $302K |
| 6 | Oak Grove | 17% | $39,767 | 4 | $235K |
| 7 | Marquette Park | 17% | $41,701 | 15 | $252K |
| 8 | Colburn | 16% | $43,245 | 26 | $268K |
| 9 | Joannes Park | 15% | $30,857 | 8 | $213K |
| 10 | Northwest Railway Gardens | 15% | $37,091 | 5 | $255K |
| 11 | Olde Norwood | 13% | $32,217 | 26 | $240K |
| 12 | Astor | 12% | $38,575 | 11 | $317K |
| 13 | Macarthur Heights | 12% | $40,727 | 6 | $342K |
| 14 | Fritsch Park | 10% | $43,461 | 3 | $421K |
| 15 | East Shore Drive | 10% | $36,774 | 4 | $371K |
| 16 | Astor East River | 10% | $24,011 | 5 | $249K |
| 17 | Tank Park | 10% | $21,000 | 7 | $218K |
| 18 | Western Corridor | 9% | $23,203 | 6 | $255K |
| 19 | Fisk Addition | 8% | $19,942 | 6 | $239K |
| 20 | Mcauliffe Park | 8% | $31,372 | 8 | $380K |
| 21 | Perkins Park Area | 8% | $21,576 | 1 | $275K |
| 22 | Nicolet Drive | 8% | $46,538 | 4 | $618K |
| 23 | Journey S End | 7% | $29,202 | 3 | $421K |
| 24 | John Muir Park | 6% | $19,101 | 13 | $327K |
| 25 | Downtown | 6% | $15,408 | 4 | $265K |
| 26 | Seymour Park | 4% | $9,061 | 6 | $209K |
| 27 | Maple Arches | 4% | $11,191 | 6 | $266K |
| 28 | Firemans Park | 4% | $11,466 | 7 | $282K |
Annual average is 30%, rising to 65% in July and dipping to 16% in February.
July, August, September are peak months, with ADR averaging $237 and occupancy reaching 65% in July.
$289,378, up 5.83% year-over-year.
3 Bedrooms are the most popular property type with 228 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Chicago, IL (4.26% of bookings), Milwaukee, WI (3.68% of bookings), Madison, WI (2.58% of bookings).
498 active short-term rental listings — split across studio (0), 1 bedroom (87), 2 bedroom (165), 3 bedroom (228), 4 bedroom (125), 5 bedroom (46).
