Monthly Occupancy Rate
Annual avg 34% · peaks at 65% in Jul
65% (Jul)
Summer peak
34%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Green Bay, WI remains a reliable Airbnb market. Active full-time operators average $49,363 in annual revenue at 31% occupancy and a $271 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Green Bay address against revenue, occupancy, and yield benchmarks.
Green Bay's ADR rises 86% from Jun ($223) to Nov ($414), but occupancy rises 5.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 208 | 36% | $313 | $40,630 |
4 Bedroom | 117 | 38% | $357 | $49,737 |
5 BedroomRecommended | 41 | 39% | $683 | $97,872 |
Green Bay is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Woodlands | 25% | $73,942 | 7 | $299K |
| 2 | Fort Howard | 23% | $49,732 | 7 | $218K |
| 3 | Lombardi | 19% | $59,873 | 84 | $315K |
| 4 | Oak Grove | 18% | $41,009 | 4 | $231K |
| 5 | Jackson | 18% | $53,146 | 29 | $299K |
| 6 | Colburn | 17% | $46,614 | 24 | $267K |
| 7 | Wilder Park | 17% | $59,639 | 2 | $341K |
| 8 | Macarthur Heights | 17% | $57,788 | 5 | $338K |
| 9 | Marquette Park | 16% | $41,572 | 14 | $254K |
| 10 | Astor | 14% | $45,523 | 10 | $315K |
| 11 | Olde Norwood | 14% | $34,582 | 23 | $241K |
| 12 | Northwest Railway Gardens | 13% | $34,033 | 5 | $254K |
| 13 | Joannes Park | 13% | $28,416 | 8 | $215K |
| 14 | Astor East River | 13% | $31,535 | 4 | $250K |
| 15 | Murphy Park | 12% | $29,700 | 4 | $254K |
| 16 | Mcauliffe Park | 11% | $43,538 | 7 | $379K |
| 17 | Fritsch Park | 11% | $44,540 | 3 | $416K |
| 18 | Tank Park | 11% | $23,082 | 6 | $219K |
| 19 | Nicolet Drive | 10% | $63,351 | 4 | $607K |
| 20 | Fisk Addition | 10% | $23,689 | 5 | $238K |
| 21 | John Muir Park | 10% | $31,876 | 10 | $325K |
| 22 | Western Corridor | 10% | $24,204 | 5 | $254K |
| 23 | East Shore Drive | 8% | $28,914 | 3 | $362K |
| 24 | Firemans Park | 6% | $15,653 | 6 | $279K |
| 25 | Journey S End | 5% | $22,856 | 3 | $416K |
| 26 | Maple Arches | 5% | $12,688 | 5 | $264K |
| 27 | Downtown | 4% | $10,750 | 4 | $266K |
Annual average is 31%, rising to 65% in July and dipping to 11% in February.
July, August, June are peak months, with ADR averaging $237 and occupancy reaching 65% in July.
$287,627, up 5.95% year-over-year.
3 Bedrooms are the most popular property type with 208 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Chicago, IL (4.21% of bookings), Milwaukee, WI (3.63% of bookings), Madison, WI (2.57% of bookings).
437 active short-term rental listings — split across studio (0), 1 bedroom (80), 2 bedroom (159), 3 bedroom (208), 4 bedroom (117), 5 bedroom (41).