Airbnb market dataThrough 292 listingsHow we measure
A typical active Airbnb in Madison, WI earned $24,701 in the 12 months to Sep 2026, with the median listing booked 48% of nights and an average nightly rate of $148 in Sep 2026.
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A typical active Madison Airbnb earned $24,701 in the 12 months to Sep 2026. The top 25% of listings averaged $61,069, about 2.5× that. The bottom 25%, which includes rarely booked listings, averaged $4,250.
$4.2k
Bottom 25% average
$24.7k
Typical listing
$61.1k
Top 25% average
1-bedroom homes are the most common in Madison (45% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 12% | $153 | 54% | $30,328 |
| 1 bedroom | 45% | $113 | 48% | $19,742 |
| 2 bedrooms | 24% | $148 | 51% | $27,281 |
| 3 bedrooms |
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The best three months, May, Jun and Jul, brought in 30% of a typical Madison listing's revenue over the 12 months to Sep 2026.
Lower than a year earlier in every month we can compare
Typical monthly revenue per listing, Oct 2025–Sep 2026, against the same month a year earlier
No year-earlier data for Oct–Mar yet.
Tenney Lapham Neighborhood Association has the highest gross yield of the 3 Madison neighborhoods we rank, at 11.9%, with typical revenue of $59,753 a year.
| # | neighborhood | Gross yield | Revenue/yr | Occupancy | Home value |
|---|---|---|---|---|---|
| 1 | Tenney Lapham Neighborhood Association | 11.9% | $59,753 | ||
| 2 | Capitol Neighborhoods | 7.4% | $27,719 | ||
| 3 | Marquette Neighborhood Association | 5.3% | $31,759 |
Ranked by gross yield (typical yearly revenue ÷ median home value), last 12 months. 14 neighborhoods have fewer than 20 listings or incomplete data and aren't ranked.
Yield isn't everything: zoning and HOA rules decide which streets allow short-term rentals.
The median Madison home is worth $426,336 (Zillow, Aug 2026), up 2.5% in a year. At typical revenue that's a 5.8% gross yield, before the mortgage, taxes and running costs.
The 10 largest operators in Madison each ran 6 or more listings as of May 2025.
and 3 more
Madison ranks #4 of the 4 Wisconsin markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Green Bay, WI | 15.7% | $44,715 | |
| 2 | Milwaukee, WI | 14.3% | $32,551 | |
| 3 | Wisconsin Dells, WI | 13.1% | $39,820 | |
| 4 | Madison, WI (this market) |
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A typical active Airbnb in Madison, WI earned $24,701 in the 12 months to Sep 2026. The median listing was booked 48% of nights, and the average nightly rate was $148 in Sep 2026. Against a median home value of $426,336, that's a 5.8% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $24,701 in the 12 months to Sep 2026. The top 25% of listings averaged $61,069 and the bottom 25% $4,250. Estimated by size: 1-bedroom about $19,742; 2-bedroom about $27,281; 3-bedroom about $51,788 and 4-bedroom about $111,064 a year.
The typical listing was booked 48% of nights in the 12 months to Sep 2026, from 69% in May to 13% in January.
Based on 292 Madison short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Madison over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 12% |
| $275 |
| 52% |
| $51,788 |
| 4 bedrooms | 5% | $720 | 42% | $111,064 |
|---|
| 5 bedrooms | 2% | $1,075 | 40% | $156,223 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $1,947 | 42% | $148 | |
| Nov 2025 | $1,792 | 48% | $128 | |
| Dec 2025 | $1,710 | 30% | $135 | |
| Jan 2026 | $1,330 | 13% | $123 | |
| Feb 2026 | $1,628 | 42% | $122 | |
| Mar 2026 | $1,832 | 42% | $127 | |
| Apr 2026 | $2,282 | 60% | $149 | |
| May 2026 | $2,571 | 69% | $158 | |
| Jun 2026 | $2,457 | 65% | $165 | |
| Jul 2026 | $2,430 | 67% | $191 | |
| Aug 2026 | $2,385 | 60% | $201 | |
| Sep 2026 | $2,337 | 59% | $193 |
Of guests from the top 10 cities, 72% live within a day's drive.
and 3 more
| 5.8% |
| $24,701 |
May; June and July earned the most, bringing in 30% of a typical listing's revenue in the 12 months to Sep 2026.
$426,336 as of August 2026 (Zillow Home Value Index), up 2.5% in a year.
1-bedroom homes make up 45% of listings, earning an estimated $19,742 a year.
The top origin cities are Chicago, IL (7.8% of guests); Madison, WI (4.3% of guests) and Minneapolis, MN (3.5% of guests). Of guests from the top 10 cities, 72% live within a day's drive.
Chalet tracks 292 short-term rental listings in Madison, WI, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology