Monthly Occupancy Rate
Annual avg 51% · peaks at 88% in Aug
88% (Aug)
Summer peak
51%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Madison, WI remains a reliable Airbnb market. The whole-market median is $36,177 in annual revenue at 46% occupancy and a $147 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Madison address against revenue, occupancy, and yield benchmarks.
Madison's ADR rises 42% from Nov ($128) to Sep ($182), but occupancy rises 6.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $139 |
| $26,304 |
3 Bedroom | 37 | 57% | $249 | $51,893 |
4 Bedroom | 17 | 44% | $466 | $74,760 |
5 BedroomRecommended | 7 | 45% | $1428 | $236,382 |
Madison is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 46%, rising to 88% in August and dipping to 13% in January.
August, July, September are peak months, with ADR averaging $177 and occupancy reaching 88% in August.
$435,128, up 2.09% year-over-year.
1 Bedrooms are the most popular property type with 149 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Chicago, IL (7.75% of bookings), Madison, WI (4.24% of bookings), Minneapolis, MN (3.50% of bookings).
253 active short-term rental listings — split across studio (38), 1 bedroom (149), 2 bedroom (74), 3 bedroom (37), 4 bedroom (17), 5 bedroom (7).
