Monthly Occupancy Rate
Annual avg 45% · peaks at 68% in Sep
68% (Sep)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Madison, WI remains a reliable Airbnb market. The whole-market median is $29,707 in annual revenue at 45% occupancy and a $145 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Madison address against revenue, occupancy, and yield benchmarks.
Madison's ADR rises 66% from Feb ($122) to Aug ($203), but occupancy rises 5.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $152 |
| $25,148 |
3 Bedroom | 39 | 50% | $324 | $59,130 |
4 Bedroom | 18 | 42% | $505 | $76,802 |
5 BedroomRecommended | 8 | 39% | $1278 | $183,761 |
Madison is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Dudgeon Monroe Neighborhood Association | 13% | $93,143 | 5 | $715K |
| 2 | Westmorland Neighborhood Association | 10% | $55,437 | 2 | $581K |
| 3 | Spring Harbor Neighborhood Association | 9% | $34,213 | 5 | $382K |
| 4 | Worthington Park Neighborhood Association | 8% | $27,055 | 6 | $330K |
| 5 | Tenney Lapham Neighborhood Association | 8% | $39,642 | 26 | $508K |
| 6 | Marquette Neighborhood Association | 5% | $31,622 | 25 | $606K |
| 7 | Ridgewood Neighborhood Association | 5% | $22,097 | 2 | $431K |
| 8 | Eken Park Neighborhood Association | 5% | $17,174 | 3 | $357K |
| 9 | Bay Creek Neighborhood Association | 5% | $22,969 | 5 | $491K |
| 10 | Regent Neighborhood Association | 5% | $26,696 | 16 | $572K |
| 11 | Capitol View Neighborhood Association | 4% | $13,087 | 4 | $365K |
| 12 | Eastmorland Community Association | 4% | $13,655 | 3 | $388K |
| 13 | Capitol Neighborhoods | 3% | $13,170 | 28 | $395K |
| 14 | Orchard Ridge Neighborhood Association | 3% | $13,698 | 4 | $479K |
| 15 | Prairie Hills Neighborhood Association | 3% | $11,406 | 3 | $429K |
| 16 | Midvale Heights Community Association | 2% | $12,827 | 3 | $537K |
| 17 | Sunset Village Community Association | 2% | $12,780 | 4 | $560K |
| 18 | Vilas Neighborhood Association | 2% | $18,178 | 5 | $879K |
Annual average is 45%, rising to 87% in August and dipping to 12% in January.
August, July, September are peak months, with ADR averaging $176 and occupancy reaching 87% in August.
$435,430, up 2.10% year-over-year.
1 Bedrooms are the most popular property type with 152 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Chicago, IL (7.78% of bookings), Madison, WI (4.33% of bookings), Minneapolis, MN (3.50% of bookings).
275 active short-term rental listings — split across studio (38), 1 bedroom (152), 2 bedroom (79), 3 bedroom (39), 4 bedroom (18), 5 bedroom (8).
