Monthly Occupancy Rate
Annual avg 40% · peaks at 60% in Apr
60% (Apr)
Summer peak
40%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Williams, AZ remains a reliable Airbnb market. Active full-time operators average $25,361 in annual revenue at 38% occupancy and a $232 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Williams address against revenue, occupancy, and yield benchmarks.
Williams's ADR rises 71% from Feb ($162) to Aug ($277), but occupancy rises 2.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $206 |
| $35,812 |
3 Bedroom | 71 | 40% | $291 | $42,204 |
4 Bedroom | 41 | 41% | $391 | $58,871 |
5 BedroomRecommended | 6 | 55% | $399 | $80,817 |
Williams relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 38%, rising to 60% in April and dipping to 23% in January.
April, June, March are peak months, with ADR averaging $236 and occupancy reaching 60% in April.
$453,889, up 0.02% year-over-year.
2 Bedrooms are the most popular property type with 94 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Phoenix, AZ (8.80% of bookings), Tucson, AZ (2.69% of bookings), Las Vegas, NV (2.29% of bookings).
198 active short-term rental listings — split across studio (3), 1 bedroom (92), 2 bedroom (94), 3 bedroom (71), 4 bedroom (41), 5 bedroom (6).