Monthly Occupancy Rate
Annual avg 41% · peaks at 52% in Jun
52% (Jun)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Williams, AZ remains a reliable Airbnb market. The whole-market median is $26,685 in annual revenue at 38% occupancy and a $227 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Williams address against revenue, occupancy, and yield benchmarks.
Williams's ADR rises 46% from Feb ($190) to Aug ($277), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $208 |
| $34,443 |
3 Bedroom | 71 | 41% | $294 | $44,078 |
4 Bedroom | 41 | 42% | $391 | $60,435 |
5 BedroomRecommended | 6 | 54% | $398 | $78,184 |
Williams relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 38%, rising to 60% in April and dipping to 24% in February.
April, March, June are peak months, with ADR averaging $236 and occupancy reaching 60% in April.
$453,889, up 0.02% year-over-year.
2 Bedrooms are the most popular property type with 94 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Phoenix, AZ (8.80% of bookings), Tucson, AZ (2.69% of bookings), Las Vegas, NV (2.29% of bookings).
213 active short-term rental listings — split across studio (3), 1 bedroom (92), 2 bedroom (94), 3 bedroom (71), 4 bedroom (41), 5 bedroom (6).
