Monthly Occupancy Rate
Annual avg 31% · peaks at 61% in Jul
61% (Jul)
Summer peak
31%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Rockport, TX remains a reliable Airbnb market. Active full-time operators average $33,209 in annual revenue at 31% occupancy and a $222 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Rockport address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 256 | 36% | $317 | $41,405 |
4 Bedroom | 86 | 36% | $553 | $72,114 |
5 BedroomRecommended | 26 | 34% | $824 | $102,409 |
Rockport is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 31%, rising to 61% in July and dipping to 0% in February.
July, August, June are peak months, with ADR averaging $223 and occupancy reaching 61% in July.
$308,574, down 4.35% year-over-year.
3 Bedrooms are the most popular property type with 256 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Antonio, TX (20.68% of bookings), Austin, TX (8.56% of bookings), Houston, TX (4.91% of bookings).
449 active short-term rental listings — split across studio (37), 1 bedroom (191), 2 bedroom (239), 3 bedroom (256), 4 bedroom (86), 5 bedroom (26).