Monthly Occupancy Rate
Annual avg 34% · peaks at 59% in Jul
59% (Jul)
Summer peak
34%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Rockport, TX remains a reliable Airbnb market. The whole-market median is $33,065 in annual revenue at 31% occupancy and a $222 ADR. Review local regulation before purchase — see the rules section below.
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Rockport address against revenue, occupancy, and yield benchmarks.
Rockport's ADR rises 44% from Jan ($186) to Jul ($267), but occupancy rises 4.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 270 | 39% | $327 | $46,905 |
4 Bedroom | 92 | 40% | $559 | $82,173 |
5 BedroomRecommended | 29 | 36% | $831 | $107,860 |
Rockport is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 31%, rising to 61% in July and dipping to 0% in February.
July, July, August are peak months, with ADR averaging $223 and occupancy reaching 61% in July.
$308,574, down 4.35% year-over-year.
3 Bedrooms are the most popular property type with 270 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Antonio, TX (20.68% of bookings), Austin, TX (8.56% of bookings), Houston, TX (4.91% of bookings).
507 active short-term rental listings — split across studio (38), 1 bedroom (194), 2 bedroom (245), 3 bedroom (270), 4 bedroom (92), 5 bedroom (29).
