Monthly Occupancy Rate
Annual avg 48% · peaks at 65% in Aug
65% (Aug)
Summer peak
48%
Annual avg
Airbnb Market Analytics & Investment Insights
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Rochester address against revenue, occupancy, and yield benchmarks.
Rochester's ADR rises 27% from Jan ($138) to Jul ($175), but occupancy rises 2.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $189 |
| $34,892 |
3 Bedroom | 190 | 50% | $247 | $45,515 |
4 Bedroom | 83 | 47% | $286 | $49,256 |
5 BedroomRecommended | 27 | 47% | $440 | $75,508 |
Rochester is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Mayors Heights | 31% | $30,759 | 3 | $101K |
| 2 | Maplewood | 22% | $36,315 | 29 | $165K |
| 3 | S Marketview Heights | 20% | $21,716 | 7 | $110K |
| 4 | Westside Neighborhood Association | 19% | $24,811 | 2 | $132K |
| 5 | Charlotte | 17% | $34,589 | 22 | $204K |
| 6 | Lyell Otis | 16% | $20,814 | 8 | $129K |
| 7 | 19th Ward | 16% | $27,318 | 42 | $170K |
| 8 | Corn Hill | 14% | $37,561 | 28 | $265K |
| 9 | North Winton Village | 14% | $33,959 | 12 | $245K |
| 10 | Plymouth Exchange | 13% | $15,056 | 10 | $115K |
| 11 | Swillburg | 12% | $28,792 | 17 | $235K |
| 12 | Upper Mount Hope | 11% | $33,518 | 26 | $297K |
| 13 | Lock 66 | 10% | $24,501 | 8 | $236K |
| 14 | Southwedge | 10% | $23,335 | 25 | $239K |
| 15 | Pearl Meigs Monroe | 10% | $22,755 | 10 | $236K |
| 16 | U Of R | 10% | $32,151 | 7 | $336K |
| 17 | Beechwood | 9% | $13,401 | 16 | $142K |
| 18 | Upper Monroe | 9% | $26,437 | 21 | $288K |
| 19 | Park Central | 8% | $34,487 | 44 | $407K |
| 20 | Highland Park | 8% | $20,823 | 34 | $269K |
| 21 | North Edge | 8% | $13,560 | 4 | $177K |
| 22 | Browncroft | 7% | $22,976 | 5 | $323K |
| 23 | Edgerton | 7% | $7,430 | 8 | $107K |
| 24 | Azalea | 7% | $19,832 | 3 | $297K |
| 25 | Abc Streets | 6% | $23,754 | 4 | $407K |
| 26 | Cobbs Hill | 5% | $21,485 | 5 | $419K |
| 27 | Neighborhood Of The Arts | 5% | $23,555 | 41 | $463K |
| 28 | Bensonhurst | 5% | $8,757 | 4 | $175K |
| 29 | Culver University East | 3% | $15,482 | 7 | $463K |
| 30 | Park Meigs | 3% | $12,737 | 13 | $407K |
| 31 | Central Business District | 3% | $15,446 | 19 | $496K |
Annual average is 47%, rising to 81% in August and dipping to 28% in January.
August, July, August are peak months, with ADR averaging $148 and occupancy reaching 81% in August.
$252,192, up 4.26% year-over-year.
1 Bedrooms are the most popular property type with 526 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Rochester, NY (8.39% of bookings), New York, NY (5.99% of bookings), Buffalo, NY (2.53% of bookings).
687 active short-term rental listings — split across studio (35), 1 bedroom (526), 2 bedroom (216), 3 bedroom (190), 4 bedroom (83), 5 bedroom (27).
