Monthly Occupancy Rate
Annual avg 51% · peaks at 81% in Aug
81% (Aug)
Summer peak
51%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes. Rochester, NY is a promising Airbnb market in 2026, with a whole-market median annual revenue of $29,486, median occupancy at 48%, and a median ADR of $149 (Chalet data).
The city’s STR regulations are stable but actively enforced, requiring registration, inspection, and a 6% lodging tax. Top-quartile operators see upside to $42,589. Home values moved +4.1% year-over-year. For details, see [Rochester STR regulations](/rental-regulations/rochester-ny).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Rochester address against revenue, occupancy, and yield benchmarks.
Rochester's ADR rises 23% from Feb ($136) to Jul ($167), but occupancy rises 2.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $183 |
| $32,455 |
3 Bedroom | 136 | 47% | $229 | $39,226 |
4 BedroomRecommended | 63 | 49% | $286 | $51,252 |
5 Bedroom | 20 | 37% | $317 | $42,508 |
Rochester is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Mayors Heights | 35% | $34,126 | 3 | $97K |
| 2 | Maplewood | 25% | $39,695 | 25 | $162K |
| 3 | Lyell Otis | 20% | $25,693 | 7 | $125K |
| 4 | 19th Ward | 19% | $30,890 | 37 | $165K |
| 5 | Charlotte | 18% | $36,972 | 21 | $200K |
| 6 | S Marketview Heights | 18% | $18,845 | 7 | $106K |
| 7 | Plymouth Exchange | 17% | $19,370 | 8 | $117K |
| 8 | Corn Hill | 14% | $36,919 | 26 | $261K |
| 9 | North Winton Village | 13% | $32,040 | 11 | $239K |
| 10 | Southwedge | 13% | $31,506 | 24 | $240K |
| 11 | Upper Mount Hope | 13% | $37,142 | 24 | $290K |
| 12 | Swillburg | 12% | $28,254 | 15 | $233K |
| 13 | U Of R | 12% | $39,901 | 7 | $332K |
| 14 | Edgerton | 11% | $11,986 | 8 | $105K |
| 15 | Pearl Meigs Monroe | 10% | $23,998 | 9 | $234K |
| 16 | Lock 66 | 10% | $23,637 | 8 | $234K |
| 17 | Highland Park | 10% | $25,969 | 31 | $264K |
| 18 | Park Central | 10% | $39,626 | 40 | $408K |
| 19 | Beechwood | 9% | $12,789 | 14 | $137K |
| 20 | Upper Monroe | 8% | $22,965 | 20 | $283K |
| 21 | Azalea | 8% | $21,875 | 3 | $290K |
| 22 | Browncroft | 8% | $23,616 | 5 | $314K |
| 23 | North Edge | 6% | $9,982 | 5 | $173K |
| 24 | Abc Streets | 6% | $22,876 | 3 | $408K |
| 25 | Cobbs Hill | 5% | $22,185 | 5 | $415K |
| 26 | Neighborhood Of The Arts | 5% | $24,511 | 38 | $464K |
| 27 | Bensonhurst | 5% | $8,262 | 4 | $169K |
| 28 | Genesee Jefferson | 5% | $4,608 | 4 | $102K |
| 29 | Culver University East | 3% | $15,187 | 6 | $464K |
| 30 | Park Meigs | 3% | $11,958 | 12 | $408K |
| 31 | Central Business District | 3% | $13,416 | 18 | $486K |
Annual average is 48%, rising to 81% in August and dipping to 29% in January.
August, July, July are peak months, with ADR averaging $149 and occupancy reaching 81% in August.
$247,928, up 4.06% year-over-year.
1 Bedrooms are the most popular property type with 391 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Rochester, NY (7.98% of bookings), New York, NY (6.11% of bookings), Buffalo, NY (2.48% of bookings).
631 active short-term rental listings — split across studio (29), 1 bedroom (391), 2 bedroom (155), 3 bedroom (136), 4 bedroom (63), 5 bedroom (20).
