Monthly Occupancy Rate
Annual avg 69% · peaks at 82% in Aug
82% (Aug)
Summer peak
69%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Rochester, MN remains a reliable Airbnb market. The whole-market median is $32,388 in annual revenue at 67% occupancy and a $142 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Rochester address against revenue, occupancy, and yield benchmarks.
Rochester's ADR rises 30% from Aug ($125) to Feb ($163), but occupancy rises 1.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $143 |
| $33,174 |
3 Bedroom | 112 | 64% | $185 | $43,371 |
4 Bedroom | 70 | 61% | $208 | $46,004 |
5 BedroomRecommended | 13 | 64% | $296 | $68,824 |
Rochester relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | East Side | 17% | $39,991 | 31 | $242K |
| 2 | Lowertown | 16% | $38,000 | 36 | $233K |
| 3 | Downtown | 16% | $31,154 | 6 | $193K |
| 4 | Stonebridge Circle | 14% | $41,132 | 3 | $296K |
| 5 | Historic Southwest | 12% | $45,805 | 12 | $368K |
| 6 | John Marshall | 12% | $34,772 | 4 | $283K |
| 7 | Elton Hills | 11% | $32,527 | 5 | $307K |
| 8 | Kutzky Park | 10% | $33,337 | 72 | $327K |
| 9 | The Manor | 10% | $33,202 | 6 | $342K |
| 10 | Folwell | 9% | $43,061 | 16 | $466K |
| 11 | Northwest Neighbors | 9% | $36,068 | 4 | $409K |
| 12 | Washington | 9% | $23,357 | 7 | $275K |
| 13 | Sunnyside | 8% | $19,862 | 3 | $235K |
| 14 | Glendale Hills Ne | 8% | $36,475 | 2 | $445K |
| 15 | Quarry Hill West | 8% | $30,311 | 8 | $401K |
| 16 | Cimarron | 7% | $21,848 | 3 | $300K |
| 17 | Parkway | 7% | $26,711 | 7 | $371K |
| 18 | Meadow Park Neighbors | 6% | $19,191 | 7 | $300K |
| 19 | Apple Hill | 6% | $20,540 | 7 | $354K |
| 20 | John Adams | 5% | $15,509 | 5 | $308K |
| 21 | Slatterly Park Neighbors | 5% | $10,946 | 13 | $242K |
| 22 | Homestead | 2% | $6,832 | 3 | $296K |
Annual average is 67%, rising to 84% in July and dipping to 57% in October.
July, August, June are peak months, with ADR averaging $128 and occupancy reaching 84% in July.
$346,481, up 4.19% year-over-year.
2 Bedrooms are the most popular property type with 154 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Minneapolis, MN (5.08% of bookings), Rochester, MN (2.46% of bookings), Saint Paul, MN (2.19% of bookings).
357 active short-term rental listings — split across studio (6), 1 bedroom (149), 2 bedroom (154), 3 bedroom (112), 4 bedroom (70), 5 bedroom (13).
