Monthly Occupancy Rate
Annual avg 70% · peaks at 84% in Jul
84% (Jul)
Summer peak
70%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Rochester, MN remains a reliable Airbnb market. Active full-time operators average $31,877 in annual revenue at 67% occupancy and a $134 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Rochester address against revenue, occupancy, and yield benchmarks.
Rochester's ADR rises 45% from Jan ($114) to Jun ($165), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $140 |
| $33,010 |
3 Bedroom | 112 | 64% | $179 | $41,559 |
4 Bedroom | 71 | 60% | $203 | $44,365 |
5 BedroomRecommended | 13 | 64% | $294 | $69,034 |
Rochester relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Lowertown | 17% | $38,689 | 34 | $233K |
| 2 | East Side | 16% | $38,623 | 29 | $242K |
| 3 | Downtown | 15% | $29,406 | 6 | $193K |
| 4 | Stonebridge Circle | 13% | $39,065 | 3 | $296K |
| 5 | John Marshall | 13% | $37,021 | 4 | $283K |
| 6 | Historic Southwest | 12% | $44,166 | 11 | $368K |
| 7 | Elton Hills | 12% | $35,450 | 4 | $307K |
| 8 | Sunnyside | 10% | $23,920 | 3 | $235K |
| 9 | The Manor | 10% | $33,225 | 5 | $342K |
| 10 | Kutzky Park | 10% | $31,745 | 68 | $327K |
| 11 | Folwell | 9% | $41,576 | 15 | $466K |
| 12 | Glendale Hills Ne | 9% | $38,315 | 2 | $445K |
| 13 | Northwest Neighbors | 9% | $34,976 | 3 | $409K |
| 14 | Washington | 8% | $22,253 | 6 | $275K |
| 15 | Parkway | 8% | $29,568 | 6 | $371K |
| 16 | Cimarron | 8% | $23,667 | 3 | $300K |
| 17 | Quarry Hill West | 7% | $28,395 | 7 | $401K |
| 18 | Meadow Park Neighbors | 6% | $16,844 | 7 | $300K |
| 19 | Apple Hill | 5% | $18,318 | 7 | $354K |
| 20 | Slatterly Park Neighbors | 5% | $12,421 | 12 | $242K |
| 21 | John Adams | 5% | $14,246 | 5 | $308K |
| 22 | Homestead | 2% | $6,747 | 3 | $296K |
Annual average is 67%, rising to 84% in July and dipping to 57% in October.
July, August, June are peak months, with ADR averaging $128 and occupancy reaching 84% in July.
$346,481, up 4.19% year-over-year.
2 Bedrooms are the most popular property type with 153 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Minneapolis, MN (5.08% of bookings), Rochester, MN (2.46% of bookings), Saint Paul, MN (2.19% of bookings).
332 active short-term rental listings — split across studio (6), 1 bedroom (151), 2 bedroom (153), 3 bedroom (112), 4 bedroom (71), 5 bedroom (13).