Monthly Occupancy Rate
Annual avg 43% · peaks at 62% in Aug
62% (Aug)
Summer peak
43%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Prescott, AZ remains a reliable Airbnb market. Active full-time operators average $28,716 in annual revenue at 44% occupancy and a $178 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Prescott address against revenue, occupancy, and yield benchmarks.
Prescott's ADR rises 42% from Aug ($149) to May ($211), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $191 |
| $35,370 |
3 Bedroom | 145 | 43% | $275 | $42,933 |
4 Bedroom | 51 | 34% | $400 | $48,932 |
5 BedroomRecommended | 13 | 33% | $575 | $70,246 |
Prescott is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 44%, rising to 62% in August and dipping to 31% in January.
August, July, October are peak months, with ADR averaging $149 and occupancy reaching 62% in August.
$603,126, down 0.59% year-over-year.
2 Bedrooms are the most popular property type with 212 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Phoenix, AZ (16.42% of bookings), Tucson, AZ (5.10% of bookings), Mesa, AZ (4.20% of bookings).
383 active short-term rental listings — split across studio (30), 1 bedroom (206), 2 bedroom (212), 3 bedroom (145), 4 bedroom (51), 5 bedroom (13).