Monthly Occupancy Rate
Annual avg 45% · peaks at 62% in Aug
62% (Aug)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Prescott, AZ remains a reliable Airbnb market. The whole-market median is $28,405 in annual revenue at 44% occupancy and a $184 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Prescott address against revenue, occupancy, and yield benchmarks.
Prescott's ADR rises 42% from Aug ($149) to May ($211), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $194 |
| $35,367 |
3 Bedroom | 147 | 45% | $271 | $44,023 |
4 Bedroom | 51 | 35% | $416 | $53,668 |
5 BedroomRecommended | 13 | 31% | $575 | $64,808 |
Prescott is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 44%, rising to 62% in August and dipping to 33% in February.
August, July, July are peak months, with ADR averaging $149 and occupancy reaching 62% in August.
$603,126, down 0.59% year-over-year.
2 Bedrooms are the most popular property type with 212 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Phoenix, AZ (16.42% of bookings), Tucson, AZ (5.10% of bookings), Mesa, AZ (4.20% of bookings).
417 active short-term rental listings — split across studio (30), 1 bedroom (206), 2 bedroom (212), 3 bedroom (147), 4 bedroom (51), 5 bedroom (13).
