Monthly Occupancy Rate
Annual avg 54% · peaks at 70% in Jun
70% (Jun)
Summer peak
54%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Midland, TX remains a reliable Airbnb market. Active full-time operators average $27,822 in annual revenue at 54% occupancy and a $171 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Midland address against revenue, occupancy, and yield benchmarks.
Midland's ADR rises 64% from Sep ($122) to Jun ($200), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $168 |
| $38,027 |
3 Bedroom | 95 | 57% | $258 | $53,272 |
4 BedroomRecommended | 75 | 53% | $343 | $66,296 |
5 Bedroom | 16 | 36% | $401 | $53,384 |
Midland is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 54%, rising to 70% in June and dipping to 32% in February.
June, March, March are peak months, with ADR averaging $200 and occupancy reaching 70% in June.
$331,081, up 2.38% year-over-year.
1 Bedrooms are the most popular property type with 105 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Midland, TX (6.28% of bookings), Houston, TX (5.83% of bookings), Dallas, TX (4.04% of bookings).
192 active short-term rental listings — split across studio (11), 1 bedroom (105), 2 bedroom (96), 3 bedroom (95), 4 bedroom (75), 5 bedroom (16).