Monthly Occupancy Rate
Annual avg 55% · peaks at 68% in Mar
68% (Mar)
Summer peak
55%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Midland, TX remains a reliable Airbnb market. The whole-market median is $24,862 in annual revenue at 54% occupancy and a $177 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Midland address against revenue, occupancy, and yield benchmarks.
Midland's ADR rises 75% from Sep ($122) to Jun ($213), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $168 |
| $38,869 |
3 Bedroom | 121 | 64% | $252 | $58,899 |
4 BedroomRecommended | 98 | 52% | $346 | $65,733 |
5 Bedroom | 20 | 28% | $407 | $41,760 |
Midland is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 54%, rising to 68% in March and dipping to 38% in January.
March, March, April are peak months, with ADR averaging $187 and occupancy reaching 68% in March.
$331,824, up 2.11% year-over-year.
1 Bedrooms are the most popular property type with 161 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Midland, TX (6.24% of bookings), Houston, TX (5.65% of bookings), Lubbock, TX (4.18% of bookings).
262 active short-term rental listings — split across studio (12), 1 bedroom (161), 2 bedroom (111), 3 bedroom (121), 4 bedroom (98), 5 bedroom (20).
