
Airbnb Market Analytics & Investment Insights
Yes — Killeen, TX remains a reliable Airbnb market. Active full-time operators average $15,727 in annual revenue at 63% occupancy and a $125 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Killeen address against revenue, occupancy, and yield benchmarks.
Killeen's ADR rises 359% from Jan ($29) to Dec ($133), but occupancy rises 2.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $112 |
| $25,569 |
3 Bedroom | 81 | 56% | $162 | $33,216 |
4 BedroomRecommended | 42 | 56% | $217 | $44,055 |
5 Bedroom | 4 | 40% | $203 | $29,754 |
Killeen is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 63%, rising to 86% in August and dipping to 32% in January.
August, April, March are peak months, with ADR averaging $105 and occupancy reaching 86% in August.
$221,099, down 0.93% year-over-year.
1 Bedrooms are the most popular property type with 100 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Killeen, TX (7.10% of bookings), Houston, TX (5.89% of bookings), Dallas, TX (3.31% of bookings).
134 active short-term rental listings — split across studio (0), 1 bedroom (100), 2 bedroom (56), 3 bedroom (81), 4 bedroom (42), 5 bedroom (4).