Frisco, TX Airbnb Market Data: Revenue, Occupancy & ADR

Investment performance in Frisco is tightly clustered around three- and four-bedroom properties, which together make up 45% of supply. Three-bedrooms average $32,958 in annual revenue at a $266 ADR and 56% occupancy, while four-bedrooms track closely at $32,278, but command a higher $319 ADR. Both segments outperform the market’s one- and two-bedroom stock, which are more numerous but deliver meaningfully lower average revenues ($10,011 and $26,343, respectively). For buyers seeking a balance of yield and scale, these mid-size homes provide a defensible entry point. Investors can connect with a Chalet agent to target these segments, where operational consistency and pricing power are most evident.

Geographically, the 75035 and 75033 zip codes anchor Frisco’s most attractive STR clusters. In 75035 (104 listings), the median annual revenue reaches $46,026 with a 56% occupancy and 7.2% gross yield—outpacing the citywide baseline. 75033 (59 listings) follows closely at $43,299 median revenue and a 6.6% yield, despite a slightly lower 48% occupancy. Both areas support higher ADRs ($231 and $234, respectively) and are underpinned by home values in the $640–$653K range. By contrast, 75034 and 75036 lag on yield (5.3% and 6.1%) and revenue, despite similar supply. Targeting inventory in these top-performing zips, with the guidance of a Chalet agent, is a clear path to above-market returns.

At scale, Frisco’s winners are operators who optimize for drive-market demand and extended stays. The city’s STR guest base is overwhelmingly regional—less than 3% international—with Dallas, Houston, and Austin residents accounting for the largest review shares. Average booking lead time stands at 26 days (median 12), and the average stay length is 7.6 nights, indicating a mix of leisure and business travel. The market’s 52% superhost share and 4.89 average star rating reflect a competitive, quality-driven landscape. Investors can model scenarios using the Chalet ROI calculator to test sensitivity to occupancy and ADR, particularly across seasonal peaks and troughs.

Risks are concentrated around home value volatility and regulatory enforcement. The most material year-over-year movement is a -4.9% decline in median home value, outpacing any reliable change in revenue, occupancy, or supply. February’s trough (43% occupancy) underscores the importance of cash flow planning. Frisco’s regulatory regime is permissive on paper—no cap, no primary residence rule—but enforcement is strict, with fines up to $2,000 per day for unpermitted operation and a $300 annual permit required. Investors must stay current on Frisco STR regulations to avoid operational risk.