Monthly Occupancy Rate
Annual avg 53% · peaks at 73% in Jul
73% (Jul)
Summer peak
53%
Annual avg
33% (Feb)
Winter low
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The term 'Airbnb' is used on our site in a colloquial sense, akin to saying 'I am going to Airbnb it.' This usage is intended to refer broadly to the concept of short-term rentals and not specifically to the Airbnb platform or services. Airbnb, Inc. is not affiliated with Chalet, nor does it endorse or sponsor our services. We use the term in this generalized manner to easily convey the idea of participating in short-term rental activities, recognizing 'Airbnb' as a term familiar to many in this context.
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Chalet (DBA of GetChalet Inc.) is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Airbnb, Airbnb.com, or any of its subsidiaries or its affiliates. The official Airbnb website can be found at http://www.airbnb.com. The name "Airbnb" as well as related names, marks, emblems and images are registered trademarks of Airbnb, Inc.
Airbnb Market Analytics & Investment Insights
Yes, Frisco, TX is a promising Airbnb market in 2026. The canonical whole-market median annual revenue is $45,550, with occupancy at 54% and a median ADR of $215 (Chalet data). Regulation is active, requiring city permits, annual fees, and strict enforcement.
Top-quartile operators see upside to $57,138. However, home values moved -5.3% year-over-year, so investors should factor in capital risk. For compliance details, see [Frisco STR regulations](/rental-regulations/frisco-tx).
New this quarter
Revenue and occupancy both rose YoY — demand is outpacing the prior cycle.
Active Operator Revenue (Q2)
Per active full-time listing, Apr–Jun
Average Occupancy (Q2)
Quarterly average across active listings
Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.
Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.
See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Frisco.
Score a specific Frisco address against revenue, occupancy, and yield benchmarks.
Stack Frisco against nearby markets on yield, revenue, and regulation.
Revenue per active listing by month in Frisco, TX
$4,759
| Season | Occ. | Revenue |
|---|---|---|
Summer Jun–Aug | 62% | $3,742 |
Spring Mar–May | 51% | $3,418 |
Fall Sep–Nov | 54% | $3,075 |
Winter Dec–Feb | 44% | $3,099 |
Frisco's ADR rises 45% from Aug ($181) to Jun ($262), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| Bedrooms | Listings | Occupancy | ADR | Annual Revenue |
|---|---|---|---|---|
Studio | 3 | 49% | $126 | $22,753 |
1 BedroomMost common | 176 | 48% | $130 | $22,996 |
2 Bedroom | 55 | 55% | $219 | $44,097 |
3 Bedroom | 126 | 57% | $284 | $58,722 |
4 Bedroom | 88 | 58% | $326 | $69,411 |
5 BedroomRecommended | 34 | 48% | $496 | $86,477 |
Home values in Frisco are softening — buyers may have negotiating leverage they didn't have 12 months ago.
Frisco is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Get matched with Frisco, TX realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid. We've vetted them all.
Conventional lenders often won't underwrite STR income. We connect you with lenders who use DSCR, projected revenue, and Airbnb-specific underwriting.
Before setting up an Airbnb in Frisco, review the local STR regulations and confirm any HOA restrictions on your specific property.
Full Frisco STR regulation guideRun any Frisco address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.
Calculate Your Income Potential$45,550
/yr
Projected gross rental income at market occupancy and nightly rate.
Avg daily rate
$215
Occupancy
54%
Gross yield
7%
Calculator unlocks the full per-property deal report.
Yes. Operating a short-term rental in Frisco, TX can be highly profitable. Listings see consistent guest demand, with a whole-market median of $45,550 annually at 54% occupancy.
The whole-market median is $45,550 per year. Bedroom count drives the spread: Studios average $22,753, 1 Bedrooms average $22,996, 2 Bedrooms average $44,097.
Annual average is 54%, rising to 73% in July and dipping to 33% in February.
July, July, August are peak months, with ADR averaging $184 and occupancy reaching 73% in July.
$658,055, down 5.27% year-over-year.
1 Bedrooms are the most popular property type with 176 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (4.76% of bookings), Houston, TX (3.92% of bookings), Frisco, TX (3.90% of bookings).
323 active short-term rental listings — split across studio (3), 1 bedroom (176), 2 bedroom (55), 3 bedroom (126), 4 bedroom (88), 5 bedroom (34).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.