Frisco Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

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Frisco Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

Is Frisco, TX a good Airbnb market in 2026?

Yes, Frisco, TX is a promising Airbnb market in 2026. The canonical whole-market median annual revenue is $45,550, with occupancy at 54% and a median ADR of $215 (Chalet data). Regulation is active, requiring city permits, annual fees, and strict enforcement.

Top-quartile operators see upside to $57,138. However, home values moved -7.1% year-over-year, so investors should factor in capital risk. For compliance details, see [Frisco STR regulations](/rental-regulations/frisco-tx).

New this quarter

Q2 2026 Market Momentum

Revenue and occupancy both rose YoY — demand is outpacing the prior cycle.

Active Operator Revenue (Q2)

$12,740$11,8577.4%

Per active full-time listing, Apr–Jun

Average Occupancy (Q2)

55.3%52.1%3.3%

Investment thesis

Why invest in Frisco, TX Airbnb rentals?

Frisco, Texas presents a distinctly suburban short-term rental market defined by midscale home values and a revenue profile that is both stable and highly seasonal. The canonical whole-market median annual revenue stands at $45,550, a figure that anchors Frisco’s 323 full-time listings. Occupancy rates hover at 54%, with a median ADR of $215, yielding a gross median return of 6.9% on a median home value of $658,055. Ranked #357 nationally for gross yield, Frisco’s performance is shaped by pronounced seasonality: revenue peaks in June at $4,535, with occupancy at 62% and ADR at $264, before dropping to a trough of $2,747 in September, when occupancy softens to 53%. This spread underscores the importance of timing and operational discipline in extracting value from the market’s cyclical demand.

For investors, Frisco’s most reliable product clusters are concentrated in the 3BR and 4BR segments, which together comprise 214 listings and offer a compelling blend of scale and nightly rate. The 3BR cohort achieves annual revenue of {{CHALET_BEDROOM_REVENUE:br=3|$32,586}}, with an ADR of {{CHALET_BEDROOM_ADR:br=3|$274}} and occupancy at {{CHALET_BEDROOM_OCCUPANCY:br=3|58%}}; 4BRs edge slightly higher at {{CHALET_BEDROOM_REVENUE:br=4|$33,869}} revenue, {{CHALET_BEDROOM_ADR:br=4|$324}} ADR, and {{CHALET_BEDROOM_OCCUPANCY:br=4|56%}} occupancy. These segments are well-represented in the most active zip codes, and their revenue resilience is supported by broad family and group demand. For tailored acquisition strategy and on-the-ground insights, connect with a Chalet agent.

Geographically, the 75033 and 75035 zip codes stand out for both volume and yield. 75033, with 65 listings, posts a median annual revenue of {{CHALET_ZIP_REVENUE:zip=75033|$50,096}}, ADR of {{CHALET_ZIP_ADR:zip=75033|$248}}, and occupancy at {{CHALET_ZIP_OCCUPANCY:zip=75033|48%}}, translating to a market-leading yield of {{CHALET_ZIP_YIELD:zip=75033|7.5%}} on a median home value of {{CHALET_ZIP_HOME_VALUE:zip=75033|$667,314}}. Meanwhile, 75035’s 113 listings generate {{CHALET_ZIP_REVENUE:zip=75035|$46,994}} in median revenue, with a slightly higher occupancy of {{CHALET_ZIP_OCCUPANCY:zip=75035|55%}} and yield of {{CHALET_ZIP_YIELD:zip=75035|7.2%}}. These clusters are characterized by newer single-family inventory and proximity to major Frisco amenities, making them attractive for investors seeking both liquidity and operational scale.

At scale, Frisco’s winners are operators who can flexibly manage seasonality and cater to drive-market demand. The guest base is overwhelmingly regional, with Dallas, Houston, and other Texas metros comprising the bulk of reviews, and international share at just 2.9%. The average booking lead time is 26 days, with stays averaging over a week, favoring hosts who can optimize for longer bookings and minimize vacancy. For a granular underwriting of acquisition or repositioning scenarios, leverage the Chalet ROI calculator.

The primary risk in Frisco is capital exposure to home value volatility and regulatory enforcement. Home values moved -7.1% year-over-year, a material shift that should inform leverage and exit assumptions. The market’s seasonal trough in September—with revenue at $2,747 and occupancy at 53%—can pressure cash flow for operators without robust pricing and cost controls. Regulation is active: city permits, annual fees, and strict enforcement—including fines up to $2,000 per day for noncompliance—are non-negotiable. For a full breakdown of local compliance and enforcement climate, review Frisco STR regulations.

Frisco’s short-term rental thesis is anchored by a stable median revenue of $45,550, but success hinges on disciplined compliance and a sharp eye on home value risk.

Chalet exclusive

The market average hides a two-tier reality

Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.

Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.

Top Quartile Operators$57,138

Top 25% of 127 listings

Active Operator Average$44,461

← This is your real underwriting benchmark

All-Listings Average$25,845

What typical market reports quote — every listing, incl. part-time

Bottom Quartile

Where are you in your STR journey?

Three ways investors typically use this page. Pick the one that matches you.

Highest ROI segment

I'm converting an LTR to STR

See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Frisco.

Run LTR → STR comparison

Monthly Revenue & Seasonality

Revenue per active listing in Frisco, TX, by month. Demand peaks Jun–Aug.

Monthly Revenue Trend

Revenue per active listing by month in Frisco, TX

$4,759

Season	Occ.	Revenue
Summer Jun–Aug	62%	$3,742
Spring Mar–May	51%	$3,418
Fall Sep–Nov	54%	$3,075
Winter Dec–Feb	44%	$3,099

Monthly Occupancy & Daily Rates

How occupancy and ADR move through the year — peak, shoulder, and low season patterns.

Monthly Occupancy Rate

Annual avg 53% · peaks at 73% in Jul

73% (Jul)

Summer peak

53%

Annual avg

Revenue by Bedroom Count

Annual revenue, occupancy, and ADR by bedroom configuration — Frisco runs mostly 1 Bedrooms, but 5 Bedrooms deliver the highest annual revenue.

Bedrooms	Listings	Occupancy	ADR	Annual Revenue
Studio	3	49%	$126	$22,753
1 BedroomMost common	176	48%	$130	$22,996
2 Bedroom	55	55%

Home Values & Guest Demand

Median home-value trend and where Frisco guests travel from.

Median Home Value

$658,055▼ 5.27% YoY

Source: Zillow ZHVI

Peak: $710,322 in Jun 2024

Home values in Frisco are softening — buyers may have negotiating leverage they didn't have 12 months ago.

Where Guests Come From

Top origin cities · Frisco

Step 1: Find your Frisco team

Match with Frisco's top STR-specialist agents

Get matched with Frisco, TX realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid. We've vetted them all.

No fees · Average match in 5 minutes

323

Active STRs tracked in Frisco

$658K

Median home value

Step 2: Line up financing

Match with STR-specialist lenders

Conventional lenders often won't underwrite STR income. We connect you with lenders who use DSCR, projected revenue, and Airbnb-specific underwriting.

Compliance & Rules

Airbnb Rules & Regulations in Frisco, TX

Before setting up an Airbnb in Frisco, review the local STR regulations and confirm any HOA restrictions on your specific property.

Full Frisco STR regulation guide

Are Airbnbs legal in Frisco, Texas?

Yes, Airbnbs are legal in Frisco, TX, if registered and permitted with the city.

Do I need a license to operate an Airbnb in Frisco?

Yes, you need a city-issued STR permit to operate an Airbnb in Frisco.

Step 3: Stress-test the deal

Calculate your Airbnb income potential in Frisco, TX

Run any Frisco address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.

Calculate Your Income Potential

Frisco market average

$45,550

/yr

Projected gross rental income at market occupancy and nightly rate.

Avg daily rate

$215

Occupancy

54%

Gross yield

Calculator unlocks the full per-property deal report.

Frequently Asked Questions

Direct answers to the questions investors ask most about this market.

Is Airbnb profitable in Frisco, TX?

Yes. Operating a short-term rental in Frisco, TX can be highly profitable. Listings see consistent guest demand, with a whole-market median of $45,550 annually at 54% occupancy.

How much can you make on Airbnb in Frisco, TX?

The whole-market median is $45,550 per year. Bedroom count drives the spread: Studios average $22,753, 1 Bedrooms average $22,996, 2 Bedrooms average $44,097.

Trust & Sources

How we build this report

Data sources

Proprietary Chalet STR performance data (323 active listings tracked daily)
Local Chalet market-partner verification
City permit records and public county data

Methodology notes

Active operator = listing with sustained availability and booking activity over the trailing 12 months
Revenue figures are gross of platform fees, before operating expenses and taxes
Updated monthly · last refresh August 2026