Monthly Occupancy Rate
Annual avg 53% · peaks at 60% in Jun
60% (Jun)
Summer peak
53%
Annual avg
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Quarterly average across active listings
Score a specific Frisco address against revenue, occupancy, and yield benchmarks.
Frisco's ADR rises 77% from Sep ($189) to Jun ($335), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $223 |
| $44,486 |
3 Bedroom | 153 | 53% | $283 | $54,308 |
4 Bedroom | 113 | 56% | $365 | $74,596 |
5 BedroomRecommended | 43 | 48% | $522 | $91,281 |
Frisco is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 53%, rising to 73% in July and dipping to 38% in March.
July, August, July are peak months, with ADR averaging $184 and occupancy reaching 73% in July.
$656,145, down 5.01% year-over-year.
1 Bedrooms are the most popular property type with 225 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (5.03% of bookings), Houston, TX (4.05% of bookings), Frisco, TX (3.63% of bookings).
356 active short-term rental listings — split across studio (3), 1 bedroom (225), 2 bedroom (75), 3 bedroom (153), 4 bedroom (113), 5 bedroom (43).
