Airbnb market dataThrough 388 listingsHow we measure
Yes, Frisco, TX is a promising Airbnb market in 2026. The canonical whole-market median annual revenue is $49,079, with occupancy at 60% and a median ADR of $232 (Chalet data).
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Written from an earlier data window, so some figures differ from the live numbers above.
Chalet AI
A typical active Frisco Airbnb earned $49,079 in the 12 months to Sep 2026. The top 25% of listings averaged $73,023, about 1.5× that. The bottom 25%, which includes rarely booked listings, averaged $3,739.
$3.7k
Bottom 25% average
$49.1k
Typical listing
$73k
Top 25% average
1-bedroom homes are the most common in Frisco (36% of listings).
| Bedrooms | Share of listings |
|---|
The best three months, Jul, Jun and Mar, brought in 33% of a typical Frisco listing's revenue over the 12 months to Sep 2026.
Higher than a year earlier in every month we can compare
Typical monthly revenue per listing, Oct 2025–Sep 2026, against the same month a year earlier
No year-earlier data for Oct–Mar yet.
75035 has the highest gross yield of the 4 Frisco zipcodes we rank, at 9.0%, with typical revenue of $56,717 a year.
Ranked by gross yield (typical yearly revenue ÷ median home value), last 12 months.
Yield isn't everything: zoning and HOA rules decide which streets allow short-term rentals.
The median Frisco home is worth $638,512 (Zillow, Aug 2026), down 4.1% in a year. At typical revenue that's a 7.7% gross yield, before the mortgage, taxes and running costs.
Frisco ranks #39 of the 41 Texas markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Freeport, TX | 28.2% | $46,086 | |
| 2 | Abilene, TX | 23.3% | $52,262 | |
| 3 | Waco, TX | 19.7% | $39,037 | |
| 4 | Corpus Christi, TX | 17.8% |
None listed in Frisco right now, so here are others in Texas.
A typical active Airbnb in Frisco, TX earned $49,079 in the 12 months to Sep 2026. The median listing was booked 60% of nights, and the average nightly rate was $232 in Sep 2026. Against a median home value of $638,512, that's a 7.7% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $49,079 in the 12 months to Sep 2026. The top 25% of listings averaged $73,023 and the bottom 25% $3,739. Estimated by size: 1-bedroom about $27,786; 2-bedroom about $48,195; 3-bedroom about $59,288 and 4-bedroom about $74,424 a year.
The typical listing was booked 60% of nights in the 12 months to Sep 2026, from 70% in July to 47% in January.
Based on 388 Frisco short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Frisco over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| Nightly rate |
|---|
| Occupancy |
|---|
| Est. revenue/yr |
|---|
| Studio | 0% | $131 | 51% | $24,302 |
|---|---|---|---|---|
| 1 bedroom | 36% | $138 | 55% | $27,786 |
| 2 bedrooms | 12% | $217 | 61% | $48,195 |
| 3 bedrooms | 25% | $281 | 58% | $59,288 |
| 4 bedrooms | 19% | $340 | 60% | $74,424 |
| 5 bedrooms | 7% | $481 | 54% | $94,328 |
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
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Estimate its revenue, costs and cash flow with Frisco's numbers.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $3,104 | 60% | $194 | |
| Nov 2025 | $3,317 | 58% | $205 | |
| Dec 2025 | $3,839 | 62% | $211 | |
| Jan 2026 | $2,966 | 47% | $214 | |
| Feb 2026 | $3,024 | 50% | $220 | |
| Mar 2026 | $4,541 | 67% | $232 | |
| Apr 2026 | $4,138 | 61% | $233 | |
| May 2026 | $4,396 | 62% | $241 | |
| Jun 2026 | $5,849 | 67% | $323 | |
| Jul 2026 | $5,981 | 70% | $316 | |
| Aug 2026 | $4,073 | 58% | $252 | |
| Sep 2026 | $3,851 | 53% | $241 |
Yes, Airbnbs are legal in Frisco, TX, if registered and permitted with the city.
Yes, you need a city-issued STR permit to operate an Airbnb in Frisco.
Yes, private restrictions from HOAs or condos can prohibit STRs, and these restrictions are not overridden by a city permit.
In Frisco, the total lodging tax rate for STRs is 13%, which includes a 7% city tax and a 6% state tax. Airbnb collects the 6% state tax, but hosts must remit the 7% city tax directly.
The 10 largest operators in Frisco each ran 18 or more listings as of May 2025.
and 3 more
Of guests from the top 10 cities, 91% live within a day's drive. Guests book 74 days ahead on average.
and 3 more
| $39,629 |
| 5 | Grand Prairie, TX | 17.0% | $53,441 |
|---|
| 6 | Lubbock, TX | 16.4% | $34,761 |
|---|
| 7 | Amarillo, TX | 16.1% | $34,017 |
|---|
| 8 | San Antonio, TX | 14.6% | $36,111 |
|---|
| 39 | Frisco, TX (this market) | 7.7% | $49,079 |
|---|
Buying here?
A Frisco STR agent knows which properties and streets work as short-term rentals.
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July; June and March earned the most, bringing in 33% of a typical listing's revenue in the 12 months to Sep 2026.
$638,512 as of August 2026 (Zillow Home Value Index), down 4.1% in a year.
1-bedroom homes make up 36% of listings, earning an estimated $27,786 a year.
The top origin cities are Dallas, TX (5.0% of guests); Houston, TX (4.0% of guests) and Frisco, TX (3.6% of guests). Of guests from the top 10 cities, 91% live within a day's drive.
Chalet tracks 388 short-term rental listings in Frisco, TX, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology
