Monthly Occupancy Rate
Annual avg 41% · peaks at 65% in Aug
65% (Aug)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Eugene, OR remains a reliable Airbnb market. The whole-market median is $31,415 in annual revenue at 36% occupancy and a $172 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Eugene address against revenue, occupancy, and yield benchmarks.
Eugene's ADR rises 28% from Feb ($151) to Jun ($193), but occupancy rises 2.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $198 |
| $31,683 |
3 Bedroom | 222 | 35% | $355 | $44,952 |
4 Bedroom | 101 | 35% | $429 | $55,382 |
5 BedroomRecommended | 42 | 33% | $648 | $76,954 |
Eugene is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | West University Neighbors | 13% | $70,359 | 20 | $550K |
| 2 | Northeast Neighbors | 11% | $61,098 | 30 | $538K |
| 3 | Santa Clara Community Organization | 7% | $32,626 | 30 | $461K |
| 4 | Friendly Area Neighbors | 7% | $34,892 | 72 | $503K |
| 5 | Southeast Neighbors | 7% | $35,155 | 80 | $514K |
| 6 | Far West Neighborhood Association | 7% | $23,649 | 22 | $349K |
| 7 | Jefferson Westside Neighbors | 7% | $27,454 | 81 | $416K |
| 8 | Harlow Neighbors | 7% | $33,982 | 69 | $521K |
| 9 | Downtown Neighborhood Association | 7% | $28,360 | 32 | $436K |
| 10 | Churchill Area Neighbors | 6% | $30,751 | 29 | $474K |
| 11 | Amazon Neighbors Association | 6% | $31,165 | 40 | $515K |
| 12 | South University Neighborhood Association | 6% | $38,995 | 40 | $664K |
| 13 | Active Bethel Citizens | 6% | $23,493 | 38 | $401K |
| 14 | Whiteaker Community Council | 6% | $23,000 | 52 | $418K |
| 15 | Southwest Hills Neighborhood Association | 5% | $29,892 | 58 | $594K |
| 16 | River Road Community Organization | 5% | $20,631 | 47 | $419K |
| 17 | Cal Young Neighborhood Association | 5% | $26,346 | 64 | $538K |
| 18 | Fairmount Neighbors | 5% | $33,229 | 83 | $692K |
| 19 | Laurel Hill Valley Citizens | 5% | $27,401 | 35 | $572K |
Annual average is 36%, rising to 65% in August and dipping to 24% in January.
August, July, September are peak months, with ADR averaging $159 and occupancy reaching 65% in August.
$480,236, down 0.21% year-over-year.
1 Bedrooms are the most popular property type with 478 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Portland, OR (9.99% of bookings), Eugene, OR (4.17% of bookings), Seattle, WA (3.95% of bookings).
980 active short-term rental listings — split across studio (75), 1 bedroom (478), 2 bedroom (234), 3 bedroom (222), 4 bedroom (101), 5 bedroom (42).
