Monthly Occupancy Rate
Annual avg 36% · peaks at 55% in Sep
55% (Sep)
Summer peak
36%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Eugene, OR remains a reliable Airbnb market. The whole-market median is $29,590 in annual revenue at 34% occupancy and a $175 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Eugene address against revenue, occupancy, and yield benchmarks.
Eugene's ADR rises 48% from Mar ($153) to Jun ($227), but occupancy rises 2.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $206 |
| $31,266 |
3 Bedroom | 298 | 35% | $335 | $42,318 |
4 Bedroom | 132 | 36% | $443 | $58,210 |
5 BedroomRecommended | 56 | 33% | $616 | $74,663 |
Eugene is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Northeast Neighbors | 12% | $63,447 | 32 | $543K |
| 2 | Santa Clara Community Organization | 7% | $34,804 | 33 | $465K |
| 3 | Churchill Area Neighbors | 7% | $34,313 | 31 | $480K |
| 4 | Southeast Neighbors | 7% | $36,269 | 87 | $517K |
| 5 | Far West Neighborhood Association | 7% | $24,307 | 24 | $354K |
| 6 | Harlow Neighbors | 7% | $34,735 | 76 | $522K |
| 7 | Downtown Neighborhood Association | 6% | $28,372 | 34 | $438K |
| 8 | Jefferson Westside Neighbors | 6% | $26,794 | 85 | $421K |
| 9 | Friendly Area Neighbors | 6% | $31,562 | 78 | $505K |
| 10 | Amazon Neighbors Association | 6% | $31,755 | 43 | $525K |
| 11 | Active Bethel Citizens | 6% | $24,091 | 41 | $405K |
| 12 | Whiteaker Community Council | 6% | $23,207 | 54 | $422K |
| 13 | South University Neighborhood Association | 5% | $35,999 | 43 | $677K |
| 14 | Southwest Hills Neighborhood Association | 5% | $29,248 | 63 | $598K |
| 15 | River Road Community Organization | 5% | $19,593 | 50 | $423K |
| 16 | Cal Young Neighborhood Association | 5% | $25,159 | 69 | $543K |
| 17 | Fairmount Neighbors | 5% | $31,673 | 88 | $703K |
| 18 | Laurel Hill Valley Citizens | 4% | $24,854 | 36 | $578K |
| 19 | West University Neighbors | 3% | $17,491 | 21 | $550K |
Annual average is 34%, rising to 64% in August and dipping to 22% in January.
August, July, September are peak months, with ADR averaging $158 and occupancy reaching 64% in August.
$484,308, up 0.02% year-over-year.
1 Bedrooms are the most popular property type with 585 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Portland, OR (9.96% of bookings), Eugene, OR (3.95% of bookings), Seattle, WA (3.93% of bookings).
1,048 active short-term rental listings — split across studio (101), 1 bedroom (585), 2 bedroom (313), 3 bedroom (298), 4 bedroom (132), 5 bedroom (56).
