Monthly Occupancy Rate
Annual avg 40% · peaks at 65% in Aug
65% (Aug)
Summer peak
40%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Eugene, OR remains a reliable Airbnb market. Active full-time operators average $32,639 in annual revenue at 36% occupancy and a $171 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Eugene address against revenue, occupancy, and yield benchmarks.
Eugene's ADR rises 32% from Jan ($151) to Jun ($200), but occupancy rises 2.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $195 |
| $31,231 |
3 Bedroom | 220 | 37% | $349 | $46,503 |
4 Bedroom | 100 | 36% | $431 | $57,199 |
5 BedroomRecommended | 42 | 32% | $638 | $74,095 |
Eugene is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | West University Neighbors | 14% | $75,188 | 21 | $550K |
| 2 | Northeast Neighbors | 11% | $57,235 | 30 | $538K |
| 3 | Santa Clara Community Organization | 8% | $36,479 | 29 | $461K |
| 4 | Jefferson Westside Neighbors | 8% | $32,451 | 79 | $416K |
| 5 | Friendly Area Neighbors | 8% | $38,719 | 70 | $503K |
| 6 | Churchill Area Neighbors | 7% | $35,346 | 28 | $474K |
| 7 | Far West Neighborhood Association | 7% | $25,920 | 22 | $349K |
| 8 | Downtown Neighborhood Association | 7% | $31,341 | 31 | $436K |
| 9 | Southeast Neighbors | 7% | $34,141 | 78 | $514K |
| 10 | Harlow Neighbors | 7% | $33,981 | 67 | $521K |
| 11 | Laurel Hill Valley Citizens | 6% | $36,155 | 34 | $572K |
| 12 | Amazon Neighbors Association | 6% | $30,012 | 39 | $515K |
| 13 | South University Neighborhood Association | 6% | $38,078 | 39 | $664K |
| 14 | Whiteaker Community Council | 6% | $23,931 | 51 | $418K |
| 15 | Active Bethel Citizens | 6% | $22,674 | 37 | $401K |
| 16 | Southwest Hills Neighborhood Association | 6% | $33,195 | 56 | $594K |
| 17 | River Road Community Organization | 5% | $21,224 | 46 | $419K |
| 18 | Cal Young Neighborhood Association | 5% | $26,346 | 62 | $538K |
| 19 | Fairmount Neighbors | 4% | $31,021 | 81 | $692K |
Annual average is 36%, rising to 65% in August and dipping to 24% in January.
August, July, September are peak months, with ADR averaging $159 and occupancy reaching 65% in August.
$480,236, down 0.21% year-over-year.
1 Bedrooms are the most popular property type with 475 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Portland, OR (9.99% of bookings), Eugene, OR (4.17% of bookings), Seattle, WA (3.95% of bookings).
956 active short-term rental listings — split across studio (74), 1 bedroom (475), 2 bedroom (231), 3 bedroom (220), 4 bedroom (100), 5 bedroom (42).