Monthly Occupancy Rate
Annual avg 49% · peaks at 74% in Jul
74% (Jul)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Pensacola, FL remains a reliable Airbnb market. The whole-market median is $35,634 in annual revenue at 50% occupancy and a $188 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Pensacola address against revenue, occupancy, and yield benchmarks.
Pensacola's ADR rises 82% from Jan ($169) to Jun ($308), but occupancy rises 3.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 1,040 | 47% | $251 | $42,883 |
4 Bedroom | 322 | 43% | $384 | $59,926 |
5 BedroomRecommended | 54 | 44% | $498 | $80,763 |
Pensacola is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Eastmount | 30% | $53,323 | 13 | $180K |
| 2 | Cervello | 17% | $40,156 | 31 | $232K |
| 3 | Sunny Ridge | 17% | $31,142 | 37 | $184K |
| 4 | Kensington | 13% | $29,879 | 13 | $227K |
| 5 | Renz Anna Villa | 13% | $37,261 | 108 | $291K |
| 6 | East Downtown | 12% | $26,702 | 80 | $223K |
| 7 | St John Coalition | 11% | $33,613 | 89 | $319K |
| 8 | Walden | 10% | $24,160 | 12 | $233K |
| 9 | Woodland Heights | 10% | $44,369 | 29 | $440K |
| 10 | Goulding | 10% | $43,695 | 110 | $457K |
| 11 | Downtown | 9% | $50,713 | 31 | $555K |
| 12 | Regency Park | 9% | $24,581 | 28 | $275K |
| 13 | Brittany Forge | 8% | $29,466 | 6 | $354K |
| 14 | La Mirage | 7% | $25,286 | 6 | $352K |
| 15 | Baymarc | 4% | $28,915 | 28 | $687K |
Annual average is 50%, rising to 75% in July and dipping to 23% in January.
July, July, June are peak months, with ADR averaging $202 and occupancy reaching 75% in July.
$268,527, up 1.08% year-over-year.
3 Bedrooms are the most popular property type with 1,040 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Pensacola, FL (4.13% of bookings), Atlanta, GA (2.04% of bookings), New Orleans, LA (1.73% of bookings).
1,817 active short-term rental listings — split across studio (58), 1 bedroom (748), 2 bedroom (822), 3 bedroom (1,040), 4 bedroom (322), 5 bedroom (54).
