Airbnb market dataThrough 1,928 listingsHow we measure
A typical active Airbnb in Pensacola, FL earned $38,588 in the 12 months to Sep 2026, with the median listing booked 52% of nights and an average nightly rate of $225 in Sep 2026.
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A typical active Pensacola Airbnb earned $38,588 in the 12 months to Sep 2026. The top 25% of listings averaged $57,071, about 1.5× that. The bottom 25%, which includes rarely booked listings, averaged $2,244.
$2.2k
Bottom 25% average
$38.6k
Typical listing
$57.1k
Top 25% average
3-bedroom homes are the most common in Pensacola (34% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 2% | $120 | 60% | $26,492 |
| 1 bedroom | 25% | $143 | 56% | $29,261 |
| 2 bedrooms | 27% | $209 | 54% | $41,527 |
| 3 bedrooms |
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The best three months, Jul, Jun and May, brought in 36% of a typical Pensacola listing's revenue over the 12 months to Sep 2026.
Apr–Jul and Sep beat a year earlier; Aug was 5% lower
Typical monthly revenue per listing, Oct 2025–Sep 2026, against the same month a year earlier
No year-earlier data for Oct–Mar yet.
Cervello has the highest gross yield of the 10 Pensacola neighborhoods we rank, at 19.1%, with typical revenue of $43,327 a year.
| # | neighborhood | Gross yield | Revenue/yr | Occupancy | Home value |
|---|---|---|---|---|---|
| 1 | Cervello | 19.1% | $43,327 | ||
| 2 | Sunny Ridge | 16.3% | $28,979 | ||
| 3 | East Downtown | 16.1% | $34,631 | ||
| 4 | Renz Anna Villa | locked | locked | locked | locked |
| 5 | Regency Park | locked | locked | locked | locked |
| 6 | Downtown | locked | locked | locked | locked |
| 7 | St John Coalition | locked | locked | locked | locked |
| 8 | Woodland Heights | locked | locked | locked | locked |
| 9 | Goulding | locked | locked | locked | locked |
and 1 more neighborhood
Ranked by gross yield (typical yearly revenue ÷ median home value), last 12 months. 5 neighborhoods have fewer than 20 listings or incomplete data and aren't ranked.
Yield isn't everything: zoning and HOA rules decide which streets allow short-term rentals.
The median Pensacola home is worth $266,727 (Zillow, Aug 2026), up 1.2% in a year. At typical revenue that's a 14.5% gross yield, before the mortgage, taxes and running costs.
Pensacola ranks #6 of the 73 Florida markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Deerfield Beach, FL | 18.5% | $50,521 | |
| 2 | Delray Beach, FL | 17.0% | $58,242 | |
| 3 | Hallandale Beach, FL | 16.7% | $46,311 | |
| 4 | Panama City, FL |
None listed in Pensacola right now, so here are others in Florida.
A typical active Airbnb in Pensacola, FL earned $38,588 in the 12 months to Sep 2026. The median listing was booked 52% of nights, and the average nightly rate was $225 in Sep 2026. Against a median home value of $266,727, that's a 14.5% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $38,588 in the 12 months to Sep 2026. The top 25% of listings averaged $57,071 and the bottom 25% $2,244. Estimated by size: 1-bedroom about $29,261; 2-bedroom about $41,527; 3-bedroom about $44,814 and 4-bedroom about $59,422 a year.
The typical listing was booked 52% of nights in the 12 months to Sep 2026, from 79% in June to 27% in January.
Based on 1,928 Pensacola short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Pensacola over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 34% |
| $244 |
| 50% |
| $44,814 |
| 4 bedrooms | 11% | $370 | 44% | $59,422 |
|---|
| 5 bedrooms | 2% | $496 | 45% | $80,669 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $2,571 | 52% | $178 | |
| Nov 2025 | $2,243 | 42% | $177 | |
| Dec 2025 | $2,144 | 32% | $182 | |
| Jan 2026 | $1,936 | 27% | $165 | |
| Feb 2026 | $2,370 | 48% | $186 | |
| Mar 2026 | $4,011 | 71% | $225 | |
| Apr 2026 | $3,500 | 60% | $230 | |
| May 2026 | $4,095 | 67% | $259 | |
| Jun 2026 | $4,794 | 79% | $309 | |
| Jul 2026 | $5,071 | 79% | $300 | |
| Aug 2026 | $2,945 | 52% | $236 | |
| Sep 2026 | $2,907 | 52% | $226 |
Yes, Airbnbs are legal in Pensacola with a Florida DBPR license and a city Business Tax Receipt.
Yes, you need a Florida DBPR vacation rental license and a Pensacola Business Tax Receipt to operate an Airbnb in Pensacola.
Yes, private covenants may further restrict STRs in Pensacola.
STRs in Pensacola are subject to a total of 11% in taxes, which includes 6% Florida state sales tax and 5% Escambia County TDT.
The 10 largest operators in Pensacola each ran 18 or more listings as of May 2025.
and 3 more
Of guests from the top 10 cities, 75% live within a day's drive. Guests book 49 days ahead on average.
and 3 more
| 16.0% |
| $45,401 |
| 5 | Largo, FL | 14.5% | $48,908 |
|---|
| 6 | Pensacola, FL (this market) | 14.5% | $38,588 |
|---|
| 7 | Fort Walton Beach, FL | 14.2% | $45,733 |
|---|
| 8 | Seminole, FL | 13.7% | $52,966 |
|---|
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July; June and May earned the most, bringing in 36% of a typical listing's revenue in the 12 months to Sep 2026.
$266,727 as of August 2026 (Zillow Home Value Index), up 1.2% in a year.
3-bedroom homes make up 34% of listings, earning an estimated $44,814 a year.
The top origin cities are Pensacola, FL (4.1% of guests); Atlanta, GA (2.0% of guests) and New Orleans, LA (1.7% of guests). Of guests from the top 10 cities, 75% live within a day's drive.
Chalet tracks 1,928 short-term rental listings in Pensacola, FL, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology
