Introduction
Pensacola, FL is known for its white sandy beaches, warm weather, and diverse culture. It is located on the Gulf Coast of Florida, making it a popular destination for tourists from all over the world.
In recent years, the short-term (Airbnb) rental market in Pensacola has been booming, with investors and property owners taking advantage of the high demand for vacation rentals in the area.
In this blog post, we will take a closer look at the Airbnb rental market in Pensacola, including key statistics, trends, and regulations.
Market Overview
To understand the dynamics of the short-term rental market in Pensacola, let’s delve into some key statistics and figures.
Supply
AS of July 2025, the most popular homes are 3-bedroom homes, comprising 26.36% of inventory. This is followed by 2 and 4-bedroom homes at 20.60% and 20.32% of the total inventory, respectively.
Homes Appreciation
AS of July 2025, according to Zillow, homes in Pensacola experienced an depreciation of -0.56%. This data indicates a significant decrease in property values.
Median Home Value
As of January of 2025, Homes in Pensacola have depreciated by -0.56%. The median home value in Pensacola is $257,600 as reported by Zillow. This figure highlights the city’s robust real estate market and the potential for long-term property appreciation.
Active Short Term Rentals
AS of July 2025, Pensacola boasts a significant Airbnb rental market, with approximately 1,079 active rentals. This abundance of available properties provides ample opportunities for investors and homeowners looking to capitalize on the tourism demand.
Average Daily Rate
The median ADR for the market is $177. The Average Daily Rate is the highest for 5-bedroom homes $562, followed by 4-bedrooms and 3 bedrooms at $516 and $418 respectively.
Occupancy Rate
Chalet data reveals an occupancy rate of 58.57% for Airbnb rentals in Pensacola. This high demand ensures a consistent stream of income for property owners and investors.
How Profitable is Airbnb in Pensacola ?
AS of July 2025, the average gross yield, which represents the annual income generated by a property as a percentage of its value, is 12.61% in Pensacola. This figure suggests that short-term rentals in the city offer a favorable return on investment. Pensacola is ranked #36 by return on investment on Airbnb rentals in the United States.
Annual Revenue
According to Chalet, short-term rentals in Pensacola earn an average of $21,912 annually, highlighting the strong investment potential in the city’s market. You can evaluate your properties using our free Airbnb calculator.
Top Places for Airbnb in Pensacola
Pensacola’s top submarkets for Airbnb investments include areas like ZIP code 32505, which has the highest gross yield at 14% and an annual revenue of $19,711. In contrast, ZIP code 32503 offers more extensive opportunities with 518 full-time listings, but a lower gross yield of 9%.
Home values also vary significantly, with properties ranging from $141.7K in 32505 to $330.3K in 32502, making each submarket unique in terms of investment potential and entry cost.
Hosts
The market is dominated by property management firms. The largest host is Southern Vacation with 4.47% of the total inventory and an average review of 4.77⭐️s .
Property Tax
According to SmartAsset, the average property tax in Pensacola is 0.71%. This relatively moderate tax rate is an important consideration for those looking to invest in short-term rental properties.
Guests
The majority of the guests in Pensacola come from Florida and are within driving distance. 2.80% of all guests are from Pensacola followed by Atlanta with 2.10%.
Regulations
Pensacola’s short-term rental regulations are somewhat investor-friendly, with different zoning regulations and limitations in place. Understanding these regulations is crucial for potential investors to ensure compliance and a smooth operation.
