Monthly Occupancy Rate
Annual avg 49% · peaks at 76% in Jun
76% (Jun)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Pensacola, FL remains a reliable Airbnb market. Active full-time operators average $40,190 in annual revenue at 53% occupancy and a $199 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Pensacola address against revenue, occupancy, and yield benchmarks.
Pensacola's ADR rises 75% from Jan ($154) to Jun ($269), but occupancy rises 3.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 696 | 50% | $241 | $43,694 |
4 Bedroom | 233 | 45% | $360 | $59,628 |
5 BedroomRecommended | 36 | 45% | $473 | $78,531 |
Pensacola is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Eastmount | 20% | $36,959 | 12 | $181K |
| 2 | Cervello | 18% | $41,095 | 30 | $232K |
| 3 | Sunny Ridge | 14% | $26,983 | 37 | $190K |
| 4 | Walden | 13% | $30,381 | 11 | $230K |
| 5 | East Downtown | 13% | $28,654 | 78 | $223K |
| 6 | Regency Park | 13% | $34,118 | 27 | $272K |
| 7 | Kensington | 12% | $28,071 | 12 | $227K |
| 8 | Renz Anna Villa | 12% | $34,790 | 106 | $293K |
| 9 | Brittany Forge | 10% | $34,098 | 6 | $348K |
| 10 | Downtown | 9% | $49,564 | 29 | $536K |
| 11 | St John Coalition | 9% | $28,128 | 86 | $316K |
| 12 | La Mirage | 8% | $27,226 | 6 | $347K |
| 13 | Woodland Heights | 8% | $33,077 | 29 | $432K |
| 14 | Goulding | 6% | $27,505 | 111 | $460K |
| 15 | Baymarc | 5% | $33,326 | 28 | $697K |
Annual average is 53%, rising to 76% in June and dipping to 24% in January.
June, July, March are peak months, with ADR averaging $269 and occupancy reaching 76% in June.
$267,121, up 0.93% year-over-year.
3 Bedrooms are the most popular property type with 696 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Pensacola, FL (4.48% of bookings), Atlanta, GA (2.01% of bookings), New Orleans, LA (1.78% of bookings).
1,756 active short-term rental listings — split across studio (37), 1 bedroom (539), 2 bedroom (526), 3 bedroom (696), 4 bedroom (233), 5 bedroom (36).