Introduction
When it comes to vacation destinations in the United States, few places can rival the charm and appeal of North Myrtle Beach, South Carolina. This coastal gem has become a hotspot for tourists seeking sun, sea, and sand. The city’s stunning beaches and a wide array of attractions have attracted visitors from near and far, leading to a flourishing short-term rental market that caters to the diverse needs of travelers. In this blog post, we’ll delve into the North Myrtle Beach short-term rental market, exploring key statistics, market trends, and essential insights for both potential investors and travelers. Whether you’re a seasoned host or a tourist looking for the perfect getaway, this guide has you covered.
Market Overview
To understand the dynamics of the short-term rental market in Myrtle Beach, let’s delve into some key statistics and figures.
Supply
The most popular homes are 2-bedroom homes, comprising 43,34% of inventory. This is followed by 3 and 1-bedroom homes at 33.45% and Studio 33.40% of the total inventory, respectively.
Homes Appreciation
AS of July 2025, according to Zillow, homes in Myrtle Beach experienced an depreciation of -1.15%. This data indicates a significant increase in property values.
As of October of 2024, Homes in Myrtle Beach have depreciated by –1.15%. The median home value in Minneapolis is $303,200 as reported by Zillow. This figure highlights the city’s robust real estate market and the potential for long-term property appreciation.
Active Short Term Rentals
AS of July 2025, Myrtle Beach boasts a significant Airbnb rental market, with approximately 3,441 active rentals. This abundance of available properties provides ample opportunities for investors and homeowners looking to capitalize on the tourism demand.
Average Daily Rate
The median ADR for the market is $318. The Average Daily Rate is the highest for 5 bedroom homes ($405) followed by 4-bedrooms and 3 bedrooms at 380 and $310 respectively.
Occupancy Rate
Chalet data reveals an occupancy rate of 54% for Airbnb rentals in Myrtle Beach. This high demand ensures a consistent stream of income for property owners and investors.
How Profitable is Airbnb in Myrtle Beach ?
AS of July 2025, the average gross yield, which represents the annual income generated by a property as a percentage of its value, is 15.41% in Myrtle Beach. This figure suggests that short-term rentals in the city offer a favorable return on investment. Myrtle Beach is ranked #19 by return on investment on Airbnb rentals in the United States.
Annual Revenue
According to Chalet, short-term rentals in Myrtle Beach earn an average of $46,867 annually, highlighting the strong investment potential in the city’s market. You can evaluate your properties using our free Airbnb calculator.
Property Tax
According to SmartAsset, the average property tax in Myrtle Beach is 0.36%. This relatively moderate tax rate is an important consideration for those looking to invest in short-term rental properties.
Regulations
Myrtle Beach’s short-term rental regulations are somewhat investor-friendly, with different zoning regulations and limitations in place. Understanding these regulations is crucial for potential investors to ensure compliance and a smooth operation.
Guests
The majority of the guests come from outside of South Carolina. 4.20% of all guests are from Charlotte followed by Raleigh with 1.80%.
Top Places for Airbnb in Myrtle Beach
Myrtle Beach top submarkets for Airbnb investments include areas like ZIP code 29577, which has the highest gross yield at 11% and an annual revenue of $28,935.
Home values also vary significantly, with properties ranging from $341.2K in 29579 to $263.2K in 29577, making each submarket unique in terms of investment potential and entry cost.
