Airbnb Market Analytics & Investment Insights
Annual Revenue
$40,661
Based on 821 full time Airbnb rentals
Average Daily Rate
$350
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
4.87%
Occupancy Rate
44%
Yes — operating a short-term rental in Marco Island, FL can be highly profitable. Marco Island, FL Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $40,661 and achieving a 44% occupancy rate. With around 821 active vacation rentals on the market, Marco Island, FL offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Marco Island, FL have depreciated by -6.36% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $834,098 in Marco Island, FL.
There are 821 active short-term rentals, with an average daily rate of $350, resulting in an approximate annual revenue of $40,661 per property.
From the occupancy rate standpoint and demand data, March, July, and June are the top performing months in Marco Island. The occupancy rate in March is 59% and average daily rate is $449. The occupancy rate in July is 55% and average daily rate is $388. The occupancy rate in June is 51% and average daily rate is $355.
Marco Island, FL is considered Investor-Friendly for short-term investments. See Marco Island, FL Rental Regulations for more information.
Get matched with top Marco Island, FL realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Marco Island, FL
$350
Seasonal ADR fluctuations throughout the year in Marco Island, FL
$340
The Average Daily Rate (ADR) in Marco Island, FL varies from $340 in low season to $523 during peak months, with an annual average of $340.
Peak ADR: typically in January, February, April, averaging $523 per night.
Shoulder season: ADR around $403 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $340, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Marco Island, FL
44%
Seasonal occupancy fluctuations throughout the year in Marco Island, FL
30%
Marco Island, FL's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 25% in October to 59% in March, with an annual average of 30%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 51%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 43%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 40% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Marco Island, FL
$2,849
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $5,554– $5,890/month.
Shoulder months: typically $3,721/month.
Low months: about $3,412/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Marco Island, FL was $34,188, supported by an average occupancy of 43% and ADR of $426.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 51% | $364 | $5,152 |
| Fall (Sep–Nov) | 31% | $388 | $2,977 |
| Winter (Dec–Feb) | 43% | $472 | $3,859 |
| Spring (Mar–May) | 49% | $480 | $4,784 |
Get matched with top Marco Island, FL lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
821
Before setting up an Airbnb in Marco Island, FL, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inMarco Island, FL, but hosts should understand how local policies may apply to their property.
Overall, Marco Island, FL's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Marco Island, FL
Short-term rentals in Marco Island, FL offer an average gross yield of 4.87%, with a typical property tax of 0.69%—source: SmartAsset Property Tax Calculator.
The median household income in Marco Island, FL is $91,402.
The occupancy rate for Airbnb rentals in Marco Island, FL is 44%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 3-bedroom with an average daily rate of $415 and an average yearly revenue of $67,240.
Unemployment in Marco Island, FL is 3.6%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Marco Island, FL ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Marco Island Vacation Properties leads the market with 145 active listings and maintains an exceptional 4.46 average guest rating.
Paul leads the market with 82 active listings and maintains an exceptional 4.49 average guest rating.
Stephen leads the market with 51 active listings and maintains an exceptional 4.55 average guest rating.
These top performers serve as benchmarks for what drives success in Marco Island, FL's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Marco Island, FL Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Marco Island, FL is a popular destination for travelers, with Airbnb demand coming from cities like Miami (8.28% of all guests), Chicago (2.10% of all guests), and New York (1.61% of all guests).
The average booking lead time for short-term rentals in Marco Island, FL is 88 days.
The top short-term rental hosts in Marco Island, FL include Marco Island Vacation Properties, Paul and Stephen. These hosts have an average rating of 4.46, 4.49 and 4.55 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 1 | 74% | $0 | $0 |
| 1 Bedroom | 182 | 44% | $259 | $41,794 |
| 2 Bedroom | 249 | 41% | $322 | $48,199 |
| 3 Bedroom | 277 | 44% | $415 | $67,270 |
| 4 Bedroom | 117 | 46% | $572 | $95,078 |
| 5 Bedroom | 35 | 45% | $782 | $129,271 |
Looking for the most profitable areas to invest in Marco Island, FL short-term rentals? These neighborhoods stand out for strong returns and steady demand.
34145 leads with $38,119 annual revenue and 1232 active listings, achieving a 5% gross yield.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Marco Island, FL's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Marco Island, FL. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 34145 | 5% | $38,119 | 1,232 | $838K |
Click any zipcode above to explore detailed analytics for that specific neighborhood in Marco Island, FL. Each neighborhood page includes comprehensive data on occupancy rates, seasonal trends, and investment projections.
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Marco Island, FL short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Marco Island, FL.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Marco Island, FL