Monthly Occupancy Rate
Annual avg 37% · peaks at 54% in Jul
54% (Jul)
Summer peak
37%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Broken Bow, OK remains a reliable Airbnb market. The whole-market median is $53,541 in annual revenue at 36% occupancy and a $407 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Broken Bow address against revenue, occupancy, and yield benchmarks.
Broken Bow's ADR rises 42% from Sep ($314) to Dec ($446), but occupancy rises 2.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 514 | 37% | $437 | $58,728 |
4 Bedroom | 322 | 35% | $600 | $76,318 |
5 BedroomRecommended | 206 | 32% | $778 | $91,731 |
Broken Bow is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 36%, rising to 54% in July and dipping to 22% in February.
July, July, June are peak months, with ADR averaging $340 and occupancy reaching 54% in July.
$348,343, down 2.55% year-over-year.
3 Bedrooms are the most popular property type with 514 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (12.92% of bookings), Fort Worth, TX (5.03% of bookings), Oklahoma City, OK (3.82% of bookings).
1,929 active short-term rental listings — split across studio (84), 1 bedroom (509), 2 bedroom (486), 3 bedroom (514), 4 bedroom (322), 5 bedroom (206).
