Blue Ridge, GA, is a picturesque town located in the Appalachian Mountains of Georgia. With its natural beauty, charming downtown, and abundance of outdoor recreational activities, it’s no surprise that Blue Ridge has become a popular tourist destination.
This has led to a boom in the (Airbnb) short-term rental market, with many investors purchasing homes and turning them into vacation rentals.
In this blog post, we will take a closer look at the short-term rental market in Blue Ridge, including key data points and trends.
Market Overview
To understand the dynamics of the short-term rental market in Blue Ridge, let’s delve into some key statistics and figures.
Supply
The most popular homes are 2-bedroom homes, comprising 29.81% of inventory. This is followed by 1 and 3-bedroom homes at 26.56% and 20.76% of the total inventory, respectively.
Homes Appreciation
AS of July 2025, according to Zillow, homes in Blue Ridge experienced an appreciation of 0.28%. This data indicates a significant increase in property values.
Median Home Value
As of January of 2025, Homes in Blue Ridge have appreciated by 0.28%. The median home value in Blue Ridge is $486,200 as reported by Zillow. This figure highlights the city’s robust real estate market and the potential for long-term property appreciation.
Active Short Term Rentals
AS of July 2025, Blue Ridge boasts a significant Airbnb rental market, with approximately 1,470 active rentals. This abundance of available properties provides ample opportunities for investors and homeowners looking to capitalize on the tourism demand.
Average Daily Rate
The median ADR for the market is $401. The Average Daily Rate is the highest for 5 bedroom homes ($335) followed by 4-bedrooms and 3 bedrooms at $308 and $251 respectively.
Occupancy Rate
Chalet data reveals an occupancy rate of 56% for Airbnb rentals in Blue Ridge. This high demand ensures a consistent stream of income for property owners and investors.
How Profitable is Airbnb in Blue Ridge ?
AS of July 2025, the average gross yield, which represents the annual income generated by a property as a percentage of its value, is 12.51% in Blue Ridge. This figure suggests that short-term rentals in the city offer a favorable return on investment. Blue Ridge is ranked #30 by return on investment on Airbnb rentals in the United States.
Annual Revenue
According to Chalet, short-term rentals in Blue Ridge earn an average of $46,260 annually, highlighting the strong investment potential in the city’s market. You can evaluate your properties using our free Airbnb calculator.
Property Tax
According to SmartAsset, the average property tax in Blue Ridge is 0.40%. This relatively moderate tax rate is an important consideration for those looking to invest in short-term rental properties.
