Introduction
Jacksonville, Florida, with its picturesque landscapes and vibrant cultural scene, has become a sought-after destination for travelers. The city’s short-term rental market, including Airbnb properties, has seen significant growth in recent years. In this blog post, we’ll dive deep into the Jacksonville short-term rental market, exploring key data points and addressing questions related to this thriving industry.

Jacksonville’s Real Estate Landscape
Before we delve into the short-term rental market specifics, let’s take a look at the broader real estate landscape in Jacksonville. AS of July 2025, according to Zillow, homes in Jacksonville have depreciated by 0.49%, with a median home value of $297,741. This information provides valuable context for those considering investing in the short-term rental market.
Short-Term Rental Statistics
Now, let’s focus on the short-term rental market in Jacksonville:
Supply and Demand
- Chalet reports that there are currently 2,369 active short-term rentals in Jacksonville, FL. This indicates a thriving market with numerous opportunities for property owners and investors.
- The average daily rate for these rentals is $139, making it an attractive proposition for both hosts and guests.
- Despite the high number of rentals, the occupancy rate stands at a respectable 56.13%, ensuring steady bookings for hosts.
- The annual revenue generated from short-term rentals in Jacksonville is estimated at $22,607, highlighting the potential for lucrative returns on investment.
Profitability
- The average gross yield for short-term rentals in Jacksonville is an impressive 7.59%. This metric is essential for investors looking to maximize their profits.
Property Taxes
- Property taxes play a significant role in the profitability of short-term rentals. In Jacksonville, the average property tax rate is 0.88%, allowing hosts to keep a larger share of their earnings.