Airbnb Data on 2,733 Active Vacation Rentals in Jacksonville, FL

Jacksonville’s Real Estate Landscape

Before we delve into the short-term rental market specifics, let’s take a look at the broader real estate landscape in Jacksonville. As of March 2025, according to Zillow, homes in Jacksonville have depreciated by 0.49%, with a median home value of $297,741. This information provides valuable context for those considering investing in the short-term rental market.

Short-Term Rental Statistics

Now, let’s focus on the short-term rental market in Jacksonville:

Supply and Demand

• Chalet reports that there are currently 2,369 active short-term rentals in Jacksonville, FL. This indicates a thriving market with numerous opportunities for property owners and investors.
• The average daily rate for these rentals is $139, making it an attractive proposition for both hosts and guests.
• Despite the high number of rentals, the occupancy rate stands at a respectable 56.13%, ensuring steady bookings for hosts.
• The annual revenue generated from short-term rentals in Jacksonville is estimated at $22,607, highlighting the potential for lucrative returns on investment.

Profitability

• The average gross yield for short-term rentals in Jacksonville is an impressive 7.59%. This metric is essential for investors looking to maximize their profits.

Property Taxes

• Property taxes play a significant role in the profitability of short-term rentals. In Jacksonville, the average property tax rate is 0.88%, allowing hosts to keep a larger share of their earnings.

Jacksonville’s Demographics and Environment

To provide a comprehensive overview of Jacksonville’s appeal to short-term rental hosts, let’s address some essential questions:

• Median Household Income: The median household income in Jacksonville, FL, is a crucial factor for potential hosts. This information helps assess the spending power of the local population and potential guests.
• Climate: Understanding the climate of Jacksonville is essential for hosts and guests alike. With its mild winters and warm summers, Jacksonville offers year-round appeal for travelers.
• Population Size: Jacksonville is the most populous city in Florida, with a growing population, making it a prime location for short-term rental investments.
• Sports Teams: Jacksonville is home to the Jacksonville Jaguars, an NFL team, and other sports franchises, adding to its attractiveness as a destination.
• Colleges: The presence of colleges and universities in Jacksonville, such as the University of North Florida, offers potential hosts a steady stream of visiting parents, students, and faculty.
• Crime Rate: Assessing the safety of the area is crucial. Jacksonville’s crime rate should be taken into consideration when choosing a location for short-term rentals.

Tourism in Jacksonville

Understanding the tourist landscape is vital for short-term rental hosts. Let’s explore this aspect:

• Visitor Origins: Knowing where visitors are coming from provides hosts with valuable insights into their target audience.
• Total Number of Visitors: An estimate of the total number of visitors to Jacksonville helps hosts gauge the market’s size and potential.
• Tourist Attractions: Jacksonville boasts numerous tourist attractions, including its beautiful beaches, historic neighborhoods, and cultural events. Hosts can use this information to market their properties effectively.
• Peak Season: Identifying the peak tourist season in Jacksonville allows hosts to adjust pricing and availability for maximum profit.

Conclusion

The short-term rental market in Jacksonville, FL, is thriving, offering investors and property owners a range of opportunities. With impressive growth, high occupancy rates, and a favorable tax environment, Jacksonville stands out as a lucrative destination in the Airbnb and short-term rental industry. Additionally, the city’s demographics, climate, and tourist attractions make it an attractive location for hosts looking to capitalize on this growing market.