Airbnb Market Analytics & Investment Insights
Annual Revenue
$82,290
Based on 817 full time Airbnb rentals
Average Daily Rate
$1209
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
7.81%
Occupancy Rate
53%
Place a Folly Beach, SC Airbnb in service before 12/31 and claim 100% bonus depreciation.
Yes — operating a short-term rental in Folly Beach, SC can be highly profitable. Folly Beach, SC Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $82,290 and achieving a 53% occupancy rate. With around 817 active vacation rentals on the market, Folly Beach, SC offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Folly Beach, SC have depreciated by -4.27% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $1,052,995 in Folly Beach, SC.
There are 817 active short-term rentals, with an average daily rate of $1,209, resulting in an approximate annual revenue of $82,290 per property.
From the occupancy rate standpoint and demand data, April, July, and March are the top performing months in Folly Beach. The occupancy rate in April is 68% and average daily rate is $1,431. The occupancy rate in July is 67% and average daily rate is $858. The occupancy rate in March is 66% and average daily rate is $1,198.
Folly Beach, SC is considered Investor-Friendly for short-term investments. See Folly Beach, SC Rental Regulations for more information.
Average Daily Rate Trend
$1,209
Occupancy Rate Trend
53%
Monthly Occupancy Rate Trend
68%
Monthly Average Daily Rate Trend
$1431
Let our agents guide you to the best short-term rental investments in Folly Beach, SC
Active Short-Term Rentals
817
Before setting up an Airbnb in Folly Beach, SC, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inFolly Beach, SC, but hosts should understand how local policies may apply to their property.
Overall, Folly Beach, SC's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Folly Beach, SC
Short-term rentals in Folly Beach, SC offer an average gross yield of 7.81%, with a typical property tax of 0.42%—source: SmartAsset Property Tax Calculator.
The median household income in Folly Beach, SC is $88,111.
The occupancy rate for Airbnb rentals in Folly Beach, SC is 53%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 3-bedroom with an average daily rate of $822 and an average yearly revenue of $161,961.
Unemployment in Folly Beach, SC is 2.9%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Folly Beach, SC ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Win With Carolina One leads the market with 105 active listings and maintains an exceptional 4.81 average guest rating.
The Best Rentals leads the market with 86 active listings and maintains an exceptional 4.79 average guest rating.
Robert L leads the market with 83 active listings and maintains an exceptional 4.90 average guest rating.
These top performers serve as benchmarks for what drives success in Folly Beach, SC's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Folly Beach, SC Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Folly Beach, SC is a popular destination for travelers, with Airbnb demand coming from cities like Charlotte (5.64% of all guests), Charleston (3.51% of all guests), and Asheville (3.28% of all guests).
The average booking lead time for short-term rentals in Folly Beach, SC is 79 days.
The top short-term rental hosts in Folly Beach, SC include Win With Carolina One, The Best Rentals and Robert L. These hosts have an average rating of 4.81, 4.79 and 4.90 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 1 | 42% | $207.38 | $31,791 |
| 1 Bedroom | 89 | 55% | $355.53 | $71,373 |
| 2 Bedroom | 168 | 54% | $777.31 | $153,208 |
| 3 Bedroom | 294 | 54% | $821.72 | $161,961 |
| 4 Bedroom | 144 | 55% | $2220.89 | $445,844 |
| 5 Bedroom | 48 | 53% | $2062.78 | $399,045 |
Thinking about investing in a Folly Beach, SC short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Folly Beach, SC.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Folly Beach, SC