Monthly Occupancy Rate
Annual avg 51% · peaks at 73% in Jul
73% (Jul)
Summer peak
51%
Annual avg
Airbnb Market Analytics & Investment Insights
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Quarterly average across active listings
Score a specific Folly Beach address against revenue, occupancy, and yield benchmarks.
Folly Beach's ADR rises 100% from Jan ($390) to Jul ($779), but occupancy rises 3.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 305 | 48% | $504 | $89,058 |
4 Bedroom | 159 | 48% | $794 | $139,381 |
5 BedroomRecommended | 60 | 45% | $1082 | $176,339 |
Folly Beach is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 55%, rising to 81% in July and dipping to 22% in January.
July, July, June are peak months, with ADR averaging $522 and occupancy reaching 81% in July.
$1,079,890, down 1.20% year-over-year.
3 Bedrooms are the most popular property type with 305 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (5.08% of bookings), Asheville, NC (4.13% of bookings), Charleston, SC (3.77% of bookings).
611 active short-term rental listings — split across studio (0), 1 bedroom (108), 2 bedroom (182), 3 bedroom (305), 4 bedroom (159), 5 bedroom (60).
