Airbnb Market Analytics & Investment Insights
Annual Revenue
$79,697
Based on 744 full time Airbnb rentals
Average Daily Rate
$502
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
7.51%
Occupancy Rate
58%
Yes — operating a short-term rental in Folly Beach, SC can be highly profitable. Folly Beach, SC Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $79,697 and achieving a 58% occupancy rate. With around 744 active vacation rentals on the market, Folly Beach, SC offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Folly Beach, SC have depreciated by -7.18% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $1,060,621 in Folly Beach, SC.
There are 744 active short-term rentals, with an average daily rate of $502, resulting in an approximate annual revenue of $79,697 per property.
From the occupancy rate standpoint and demand data, July, June, and August are the top performing months in Folly Beach. The occupancy rate in July is 75% and average daily rate is $672. The occupancy rate in June is 70% and average daily rate is $615. The occupancy rate in August is 69% and average daily rate is $619.
Folly Beach, SC is considered Investor-Friendly for short-term investments. See Folly Beach, SC Rental Regulations for more information.
Get matched with top Folly Beach, SC realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Folly Beach, SC
$502
Seasonal ADR fluctuations throughout the year in Folly Beach, SC
$556
The Average Daily Rate (ADR) in Folly Beach, SC varies from $556 in low season to $839 during peak months, with an annual average of $556.
Peak ADR: typically in January, February, averaging $839 per night.
Shoulder season: ADR around $636 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $556, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Folly Beach, SC
58%
Seasonal occupancy fluctuations throughout the year in Folly Beach, SC
57%
Folly Beach, SC's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 30% in January to 75% in July, with an annual average of 57%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 71%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 33%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 52% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Folly Beach, SC
$9,059
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $11,493– $12,303/month.
Shoulder months: typically $7,979/month.
Low months: about $7,160/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Folly Beach, SC was $108,708, supported by an average occupancy of 52% and ADR of $660.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 71% | $635 | $11,236 |
| Fall (Sep–Nov) | 48% | $585 | $7,539 |
| Winter (Dec–Feb) | 33% | $760 | $6,827 |
| Spring (Mar–May) | 57% | $658 | $8,419 |
Get matched with top Folly Beach, SC lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
744
Before setting up an Airbnb in Folly Beach, SC, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inFolly Beach, SC, but hosts should understand how local policies may apply to their property.
Overall, Folly Beach, SC's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Folly Beach, SC
Short-term rentals in Folly Beach, SC offer an average gross yield of 7.51%, with a typical property tax of 0.42%—source: SmartAsset Property Tax Calculator.
The median household income in Folly Beach, SC is $88,111.
The occupancy rate for Airbnb rentals in Folly Beach, SC is 58%, which is higher than the average occupancy rate for the United States of 54%.
The most popular type is 3-bedroom with an average daily rate of $524 and an average yearly revenue of $98,072.
Unemployment in Folly Beach, SC is 2.9%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Folly Beach, SC ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Win With Carolina One leads the market with 105 active listings and maintains an exceptional 4.81 average guest rating.
The Best Rentals leads the market with 86 active listings and maintains an exceptional 4.79 average guest rating.
Robert L leads the market with 83 active listings and maintains an exceptional 4.90 average guest rating.
These top performers serve as benchmarks for what drives success in Folly Beach, SC's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Folly Beach, SC Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Folly Beach, SC is a popular destination for travelers, with Airbnb demand coming from cities like Charlotte (5.64% of all guests), Charleston (3.51% of all guests), and Asheville (3.28% of all guests).
The average booking lead time for short-term rentals in Folly Beach, SC is 79 days.
The top short-term rental hosts in Folly Beach, SC include Win With Carolina One, The Best Rentals and Robert L. These hosts have an average rating of 4.81, 4.79 and 4.90 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 1 | 28% | $0 | $0 |
| 1 Bedroom | 89 | 55% | $232 | $46,659 |
| 2 Bedroom | 168 | 51% | $353 | $65,827 |
| 3 Bedroom | 294 | 51% | $524 | $97,982 |
| 4 Bedroom | 144 | 52% | $932 | $176,928 |
| 5 Bedroom | 48 | 55% | $1075 | $214,511 |
Looking for the most profitable areas to invest in Folly Beach, SC short-term rentals? These neighborhoods stand out for strong returns and steady demand.
29439 leads with $74,252 annual revenue and 1116 active listings, achieving a 7% gross yield.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Folly Beach, SC's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Folly Beach, SC. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 29439 | 7% | $74,252 | 1,116 | $1117K |
Click any zipcode above to explore detailed analytics for that specific neighborhood in Folly Beach, SC. Each neighborhood page includes comprehensive data on occupancy rates, seasonal trends, and investment projections.
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Folly Beach, SC short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Folly Beach, SC.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Folly Beach, SC