Monthly Occupancy Rate
Annual avg 29% · peaks at 45% in Dec
45% (Dec)
Summer peak
29%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — The Villages, FL remains a reliable Airbnb market. The whole-market median is $24,956 in annual revenue at 33% occupancy and a $177 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific The Villages address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $159 |
| $21,505 |
3 Bedroom | 361 | 34% | $204 | $25,213 |
4 BedroomRecommended | 3 | 31% | $361 | $40,491 |
5 Bedroom | 0 | 0% | $0 | $0 |
The Villages is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 33%, rising to 55% in July and dipping to 0% in March.
July, June, December are peak months, with ADR averaging $141 and occupancy reaching 55% in July.
$392,945, down 1.78% year-over-year.
2 Bedrooms are the most popular property type with 361 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are The Villages, FL (2.47% of bookings), Miami, FL (1.11% of bookings), Tampa, FL (0.84% of bookings).
521 active short-term rental listings — split across studio (0), 1 bedroom (56), 2 bedroom (361), 3 bedroom (361), 4 bedroom (3), 5 bedroom (0).
