Monthly Occupancy Rate
Annual avg 27% · peaks at 55% in Jul
55% (Jul)
Summer peak
27%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — The Villages, FL remains a reliable Airbnb market. Active full-time operators average $25,904 in annual revenue at 35% occupancy and a $179 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific The Villages address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $157 |
| $21,806 |
3 Bedroom | 291 | 36% | $218 | $28,688 |
4 BedroomRecommended | 3 | 43% | $351 | $55,118 |
5 Bedroom | 0 | 0% | $0 | $0 |
The Villages is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 35%, rising to 55% in July and dipping to 0% in January.
July, June, December are peak months, with ADR averaging $141 and occupancy reaching 55% in July.
$393,636, down 1.73% year-over-year.
2 Bedrooms are the most popular property type with 317 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are The Villages, FL (2.51% of bookings), Miami, FL (0.96% of bookings), Tampa, FL (0.85% of bookings).
478 active short-term rental listings — split across studio (0), 1 bedroom (50), 2 bedroom (317), 3 bedroom (291), 4 bedroom (3), 5 bedroom (0).