Monthly Occupancy Rate
Annual avg 31% · peaks at 45% in Dec
45% (Dec)
Summer peak
31%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — The Villages, FL remains a reliable Airbnb market. The whole-market median is $25,607 in annual revenue at 35% occupancy and a $180 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific The Villages address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $160 |
| $22,050 |
3 Bedroom | 293 | 35% | $218 | $27,942 |
4 BedroomRecommended | 3 | 36% | $347 | $45,408 |
5 Bedroom | 0 | 0% | $0 | $0 |
The Villages is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 35%, rising to 55% in July and dipping to 0% in February.
July, June, December are peak months, with ADR averaging $141 and occupancy reaching 55% in July.
$393,636, down 1.73% year-over-year.
2 Bedrooms are the most popular property type with 317 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are The Villages, FL (2.51% of bookings), Miami, FL (0.96% of bookings), Tampa, FL (0.85% of bookings).
490 active short-term rental listings — split across studio (0), 1 bedroom (50), 2 bedroom (317), 3 bedroom (293), 4 bedroom (3), 5 bedroom (0).
