Monthly Occupancy Rate
Annual avg 37% · peaks at 61% in Aug
61% (Aug)
Summer peak
37%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Starkville, MS remains a reliable Airbnb market. The whole-market median is $39,407 in annual revenue at 35% occupancy and a $212 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Starkville address against revenue, occupancy, and yield benchmarks.
Starkville's ADR rises 71% from Jan ($184) to Sep ($314), but occupancy rises 3.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $205 |
| $27,505 |
3 Bedroom | 96 | 36% | $339 | $44,624 |
4 Bedroom | 30 | 35% | $353 | $45,054 |
5 BedroomRecommended | 10 | 33% | $590 | $71,541 |
Starkville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 35%, rising to 64% in July and dipping to 16% in October.
July, August, May are peak months, with ADR averaging $163 and occupancy reaching 64% in July.
$283,590, up 1.88% year-over-year.
2 Bedrooms are the most popular property type with 137 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Memphis, TN (2.41% of bookings), Madison, MS (2.02% of bookings), Nashville, TN (1.81% of bookings).
193 active short-term rental listings — split across studio (3), 1 bedroom (73), 2 bedroom (137), 3 bedroom (96), 4 bedroom (30), 5 bedroom (10).
