Monthly Occupancy Rate
Annual avg 58% · peaks at 78% in Jun
78% (Jun)
Summer peak
58%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Jackson, MS remains a reliable Airbnb market. Active full-time operators average $27,458 in annual revenue at 59% occupancy and a $127 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Jackson address against revenue, occupancy, and yield benchmarks.
Jackson's ADR rises 54% from Aug ($97) to Dec ($149), but occupancy rises 3.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $157 |
| $30,169 |
3 Bedroom | 87 | 55% | $206 | $41,039 |
4 BedroomRecommended | 32 | 49% | $322 | $57,992 |
5 Bedroom | 4 | 40% | $367 | $53,582 |
Jackson is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | West Park | 64% | $20,778 | 4 | $33K |
| 2 | Virden | 56% | $24,240 | 2 | $43K |
| 3 | West Central Jackson | 41% | $28,405 | 5 | $69K |
| 4 | Capitol Neighbors | 39% | $18,003 | 3 | $46K |
| 5 | Wingfield | 33% | $15,613 | 3 | $48K |
| 6 | Northlake | 31% | $66,575 | 6 | $213K |
| 7 | University Park | 30% | $13,878 | 2 | $46K |
| 8 | Citizens Southwest | 30% | $15,055 | 3 | $50K |
| 9 | Broadmoor | 25% | $19,202 | 2 | $77K |
| 10 | Norwood 3 4 | 25% | $28,199 | 5 | $113K |
| 11 | Fondern Cherokee Heights | 18% | $28,544 | 34 | $161K |
| 12 | Sugaloch | 17% | $26,475 | 3 | $154K |
| 13 | Rolling Hills | 16% | $22,555 | 9 | $138K |
| 14 | The Northwood | 15% | $16,177 | 3 | $105K |
| 15 | Greater Belhaven | 15% | $31,513 | 47 | $217K |
| 16 | Colonial Homeowners | 12% | $22,293 | 5 | $188K |
| 17 | Sheffield | 11% | $33,846 | 3 | $309K |
| 18 | Lakeover | 10% | $19,512 | 3 | $202K |
| 19 | Rolling Wood Beautiful | 9% | $16,228 | 2 | $173K |
| 20 | North Midtown | 8% | $12,540 | 4 | $157K |
| 21 | Heatherwood | 7% | $19,061 | 3 | $255K |
| 22 | Northbrook | 7% | $7,629 | 3 | $104K |
| 23 | Sherwood Audubon Area | 7% | $24,214 | 3 | $339K |
| 24 | Fondren North | 6% | $15,995 | 15 | $247K |
| 25 | Northeast | 5% | $16,509 | 4 | $330K |
| 26 | Presidential Hills | 5% | $4,429 | 4 | $90K |
| 27 | Tougaloo Community | 5% | $5,132 | 3 | $113K |
| 28 | State Capitol | 0% | $5,016 | 11 | $0K |
Annual average is 59%, rising to 78% in June and dipping to 26% in October.
June, August, July are peak months, with ADR averaging $124 and occupancy reaching 78% in June.
$88,619, up 0.37% year-over-year.
1 Bedrooms are the most popular property type with 235 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Jackson, MS (6.33% of bookings), Atlanta, GA (2.87% of bookings), Dallas, TX (2.73% of bookings).
273 active short-term rental listings — split across studio (11), 1 bedroom (235), 2 bedroom (94), 3 bedroom (87), 4 bedroom (32), 5 bedroom (4).