Monthly Occupancy Rate
Annual avg 58% · peaks at 75% in Aug
75% (Aug)
Summer peak
58%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Jackson, MS remains a reliable Airbnb market. The whole-market median is $28,537 in annual revenue at 59% occupancy and a $127 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Jackson address against revenue, occupancy, and yield benchmarks.
Jackson's ADR rises 54% from Aug ($97) to Dec ($149), but occupancy rises 2.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $158 |
| $30,186 |
3 Bedroom | 89 | 58% | $212 | $45,078 |
4 BedroomRecommended | 32 | 50% | $322 | $58,351 |
5 Bedroom | 4 | 33% | $318 | $38,690 |
Jackson is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | West Park | 64% | $20,847 | 4 | $33K |
| 2 | Virden | 57% | $24,681 | 3 | $43K |
| 3 | North Park Ridgecrest | 47% | $37,018 | 2 | $79K |
| 4 | West Central Jackson | 45% | $31,126 | 5 | $69K |
| 5 | Capitol Neighbors | 40% | $18,572 | 3 | $46K |
| 6 | Citizens Southwest | 38% | $18,928 | 4 | $50K |
| 7 | University Park | 36% | $16,630 | 2 | $46K |
| 8 | Wingfield | 33% | $16,008 | 3 | $48K |
| 9 | Northlake | 30% | $63,184 | 6 | $213K |
| 10 | Broadmoor | 25% | $19,257 | 2 | $77K |
| 11 | Norwood 3 4 | 21% | $23,915 | 5 | $113K |
| 12 | Sugaloch | 20% | $31,142 | 3 | $154K |
| 13 | Fondern Cherokee Heights | 19% | $30,707 | 37 | $161K |
| 14 | Colonial Homeowners | 17% | $31,623 | 5 | $188K |
| 15 | The Northwood | 16% | $17,007 | 3 | $105K |
| 16 | Rolling Wood Beautiful | 16% | $27,336 | 2 | $173K |
| 17 | Rolling Hills | 15% | $21,201 | 10 | $138K |
| 18 | Fondren North | 13% | $31,617 | 17 | $247K |
| 19 | Greater Belhaven | 13% | $27,549 | 51 | $217K |
| 20 | Sheffield | 12% | $37,720 | 3 | $309K |
| 21 | Lakeover | 10% | $20,278 | 3 | $202K |
| 22 | North Midtown | 10% | $15,780 | 4 | $157K |
| 23 | Heatherwood | 8% | $21,477 | 3 | $255K |
| 24 | Sherwood Audubon Area | 8% | $28,393 | 3 | $339K |
| 25 | Northbrook | 8% | $8,421 | 3 | $104K |
| 26 | Northeast | 6% | $19,415 | 4 | $330K |
| 27 | Tougaloo Community | 6% | $6,325 | 3 | $113K |
| 28 | Presidential Hills | 5% | $4,457 | 4 | $90K |
| 29 | State Capitol | 0% | $16,488 | 11 | $0K |
Annual average is 59%, rising to 75% in June and dipping to 26% in October.
June, August, July are peak months, with ADR averaging $126 and occupancy reaching 75% in June.
$88,619, up 0.37% year-over-year.
1 Bedrooms are the most popular property type with 237 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Jackson, MS (6.33% of bookings), Atlanta, GA (2.87% of bookings), Dallas, TX (2.73% of bookings).
305 active short-term rental listings — split across studio (11), 1 bedroom (237), 2 bedroom (94), 3 bedroom (89), 4 bedroom (32), 5 bedroom (4).
