Monthly Occupancy Rate
Annual avg 43% · peaks at 70% in Aug
70% (Aug)
Summer peak
43%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Portland, ME remains a reliable Airbnb market. The whole-market median is $46,389 in annual revenue at 37% occupancy and a $237 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Portland address against revenue, occupancy, and yield benchmarks.
Portland's ADR rises 138% from Jan ($181) to Jul ($431), but occupancy rises 4.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $344 |
| $54,520 |
3 Bedroom | 154 | 40% | $457 | $66,695 |
4 BedroomRecommended | 52 | 40% | $676 | $98,679 |
5 Bedroom | 9 | 28% | $794 | $81,261 |
Portland relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | North Deering | 12% | $64,850 | 15 | $542K |
| 2 | Ocean Avenue | 11% | $65,242 | 21 | $608K |
| 3 | Parkside | 10% | $40,951 | 49 | $410K |
| 4 | Oakdale | 9% | $62,284 | 37 | $665K |
| 5 | West End | 9% | $58,171 | 147 | $630K |
| 6 | Libbytown | 8% | $38,843 | 18 | $499K |
| 7 | East Bayside India Street | 7% | $52,574 | 51 | $728K |
| 8 | Downtown | 6% | $37,779 | 76 | $658K |
| 9 | West Bayside | 6% | $28,082 | 16 | $493K |
| 10 | Valley Street | 6% | $29,641 | 9 | $538K |
| 11 | East Deering | 5% | $24,415 | 25 | $482K |
| 12 | East End | 5% | $38,003 | 137 | $787K |
| 13 | Deering Center | 4% | $27,243 | 15 | $609K |
| 14 | Peaks Island | 4% | $33,505 | 27 | $753K |
| 15 | Riverton | 4% | $19,849 | 7 | $486K |
| 16 | Rosemont | 4% | $22,945 | 22 | $612K |
| 17 | Stroudwater | 3% | $25,931 | 7 | $773K |
| 18 | Nasons Corner | 3% | $13,493 | 2 | $517K |
Annual average is 37%, rising to 83% in August and dipping to 18% in January.
August, July, August are peak months, with ADR averaging $334 and occupancy reaching 83% in August.
$571,364, down 0.89% year-over-year.
1 Bedrooms are the most popular property type with 424 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Boston, MA (6.78% of bookings), New York, NY (6.33% of bookings), Washington, DC (1.57% of bookings).
687 active short-term rental listings — split across studio (25), 1 bedroom (424), 2 bedroom (257), 3 bedroom (154), 4 bedroom (52), 5 bedroom (9).
