Monthly Occupancy Rate
Annual avg 44% · peaks at 85% in Aug
85% (Aug)
Summer peak
44%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Portland, ME remains a reliable Airbnb market. The whole-market median is $47,481 in annual revenue at 37% occupancy and a $269 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Portland address against revenue, occupancy, and yield benchmarks.
Portland's ADR rises 91% from Jan ($176) to Jul ($337), but occupancy rises 4.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $306 |
| $47,643 |
3 Bedroom | 138 | 40% | $426 | $61,548 |
4 Bedroom | 47 | 39% | $620 | $87,967 |
5 BedroomRecommended | 9 | 33% | $857 | $101,662 |
Portland relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | North Deering | 13% | $69,155 | 14 | $538K |
| 2 | Oakdale | 12% | $75,255 | 35 | $650K |
| 3 | Ocean Avenue | 10% | $61,786 | 20 | $604K |
| 4 | West Bayside | 10% | $47,559 | 15 | $484K |
| 5 | Parkside | 10% | $39,110 | 48 | $406K |
| 6 | West End | 9% | $57,434 | 140 | $620K |
| 7 | East Bayside India Street | 7% | $51,075 | 50 | $720K |
| 8 | Libbytown | 7% | $33,437 | 16 | $501K |
| 9 | Peaks Island | 6% | $46,558 | 24 | $731K |
| 10 | Downtown | 6% | $39,433 | 71 | $649K |
| 11 | East Deering | 6% | $27,751 | 23 | $474K |
| 12 | Valley Street | 5% | $27,525 | 9 | $524K |
| 13 | East End | 5% | $39,837 | 133 | $778K |
| 14 | Deering Center | 5% | $29,053 | 14 | $607K |
| 15 | Riverton | 5% | $21,922 | 7 | $475K |
| 16 | Rosemont | 4% | $23,219 | 21 | $613K |
| 17 | Stroudwater | 3% | $26,962 | 7 | $773K |
| 18 | Nasons Corner | 2% | $9,197 | 2 | $515K |
| 19 | House Island | 0% | $12,802 | 4 | $0K |
Annual average is 37%, rising to 85% in August and dipping to 18% in February.
August, July, September are peak months, with ADR averaging $328 and occupancy reaching 85% in August.
$566,265, down 0.92% year-over-year.
1 Bedrooms are the most popular property type with 374 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Boston, MA (6.91% of bookings), New York, NY (6.24% of bookings), Chicago, IL (1.54% of bookings).
650 active short-term rental listings — split across studio (25), 1 bedroom (374), 2 bedroom (235), 3 bedroom (138), 4 bedroom (47), 5 bedroom (9).
