Miramar Beach, FL Airbnb Market Data: Revenue, Occupancy & ADR

Investment-grade product in Miramar Beach clusters around three- and four-bedroom homes, which balance scale, nightly rate, and operational risk. Three-bedroom units (21% of supply) average $49,663 in annual revenue at a $363 ADR and 47% occupancy, while four-bedrooms (8% of supply) step up to $65,645 in annual revenue with a $518 ADR. Both segments offer a clear path to outperforming the market average, especially for operators leveraging professional management and aggressive seasonal pricing. For those seeking to anchor in the market’s core, the 32550 ZIP—home to 4,289 listings—delivers a median annual revenue of $54,672, a median ADR of $296, and an 8.6% yield, with home values closely tracking the market median. Investors targeting this cluster can connect with a Chalet agent for on-the-ground deal flow and product fit.

At the luxury end, five- to eight-bedroom homes command annual revenues from $82,354 up to $130,571, with ADRs ranging $675–$1,146 and occupancy in the mid-40% range. While these segments represent just 2–1% of supply each, they attract large groups and multi-family bookings, supporting premium pricing and longer average stays. However, sample sizes thin above eight bedrooms, so investors should treat nine- and ten-bedroom performance data with caution. The luxury cluster’s yield potential is real but requires careful underwriting and a willingness to weather deeper seasonal troughs.

Miramar Beach’s demand is driven overwhelmingly by Southeastern drive markets, with Atlanta, Houston, Nashville, Dallas, and Birmingham accounting for a material share of guest origins. International demand is negligible at 0.5%. Booking behavior skews toward advance planning, with an average booking lead time of 56 days and a median stay of 4.7 nights, supporting operators who optimize for family and group travel. The market’s superhost share (35%) and average star rating (4.77) reflect a competitive, quality-driven landscape. For investors modeling performance or stress-testing scenarios, the Chalet ROI calculator provides a granular, data-driven underwriting tool.

Risks are concentrated in three areas: softening fundamentals, regulatory enforcement, and seasonality. Year-over-year, occupancy is down 3.9%, listing supply has contracted by 4.6%, and home values have fallen 5.5%—the sharpest and most material movement in the market. January’s trough, with just 6% occupancy, is a stark reminder of the volatility operators must manage. Regulatory risk is moderate: short-term rentals remain legal under state and county law, with no local cap, but enforcement of occupancy and tax rules is strict and fines can be severe. For full compliance details, see Miramar Beach STR regulations.