Monthly Occupancy Rate
Annual avg 52% · peaks at 69% in Mar
69% (Mar)
Summer peak
52%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Melbourne, FL remains a reliable Airbnb market. The whole-market median is $38,064 in annual revenue at 50% occupancy and a $173 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Melbourne address against revenue, occupancy, and yield benchmarks.
Melbourne's ADR rises 46% from Nov ($125) to Jul ($183), but occupancy rises 1.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $187 |
| $34,043 |
3 Bedroom | 123 | 56% | $239 | $48,847 |
4 Bedroom | 46 | 46% | $363 | $61,271 |
5 BedroomRecommended | 11 | 53% | $382 | $74,066 |
Melbourne is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 50%, rising to 82% in March and dipping to 43% in October.
March, March, February are peak months, with ADR averaging $150 and occupancy reaching 82% in March.
$359,960, down 2.70% year-over-year.
1 Bedrooms are the most popular property type with 209 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Melbourne, FL (3.37% of bookings), Orlando, FL (2.99% of bookings), Miami, FL (1.98% of bookings).
302 active short-term rental listings — split across studio (15), 1 bedroom (209), 2 bedroom (103), 3 bedroom (123), 4 bedroom (46), 5 bedroom (11).
