Monthly Occupancy Rate
Annual avg 51% · peaks at 68% in Mar
68% (Mar)
Summer peak
51%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Melbourne, FL remains a reliable Airbnb market. The whole-market median is $34,551 in annual revenue at 47% occupancy and a $170 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Melbourne address against revenue, occupancy, and yield benchmarks.
Melbourne's ADR rises 50% from Nov ($125) to Mar ($188), but occupancy rises 1.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $179 |
| $30,494 |
3 Bedroom | 144 | 55% | $245 | $48,746 |
4 Bedroom | 53 | 46% | $349 | $58,063 |
5 BedroomRecommended | 13 | 44% | $373 | $59,297 |
Melbourne is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 47%, rising to 82% in March and dipping to 43% in October.
March, March, July are peak months, with ADR averaging $150 and occupancy reaching 82% in March.
$359,920, down 2.23% year-over-year.
1 Bedrooms are the most popular property type with 229 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Melbourne, FL (3.49% of bookings), Orlando, FL (3.00% of bookings), Miami, FL (2.07% of bookings).
340 active short-term rental listings — split across studio (23), 1 bedroom (229), 2 bedroom (114), 3 bedroom (144), 4 bedroom (53), 5 bedroom (13).
