Monthly Occupancy Rate
Annual avg 30% · peaks at 48% in Mar
48% (Mar)
Summer peak
30%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Marathon, FL remains a reliable Airbnb market. The whole-market median is $50,386 in annual revenue at 30% occupancy and a $456 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Marathon address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 311 | 36% | $525 | $69,207 |
4 Bedroom | 210 | 35% | $714 | $92,398 |
5 BedroomRecommended | 78 | 28% | $1017 | $105,589 |
Marathon is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 30%, rising to 75% in March and dipping to 0% in February.
March, April, July are peak months, with ADR averaging $495 and occupancy reaching 75% in March.
$827,192, down 0.70% year-over-year.
3 Bedrooms are the most popular property type with 311 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Miami, FL (3.07% of bookings), Jacksonville, FL (1.23% of bookings), Orlando, FL (1.06% of bookings).
743 active short-term rental listings — split across studio (12), 1 bedroom (187), 2 bedroom (305), 3 bedroom (311), 4 bedroom (210), 5 bedroom (78).
