Monthly Occupancy Rate
Annual avg 38% · peaks at 76% in Mar
76% (Mar)
Summer peak
38%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Marathon, FL remains a reliable Airbnb market. Active full-time operators average $56,890 in annual revenue at 38% occupancy and a $461 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Marathon address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 276 | 38% | $514 | $71,962 |
4 Bedroom | 200 | 36% | $697 | $92,598 |
5 BedroomRecommended | 72 | 30% | $984 | $107,227 |
Marathon is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 38%, rising to 76% in March and dipping to 0% in February.
March, April, July are peak months, with ADR averaging $495 and occupancy reaching 76% in March.
$834,057, down 1.34% year-over-year.
3 Bedrooms are the most popular property type with 276 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Miami, FL (2.61% of bookings), Jacksonville, FL (1.13% of bookings), Tampa, FL (1.00% of bookings).
626 active short-term rental listings — split across studio (12), 1 bedroom (170), 2 bedroom (255), 3 bedroom (276), 4 bedroom (200), 5 bedroom (72).