Monthly Occupancy Rate
Annual avg 54% · peaks at 71% in Jun
71% (Jun)
Summer peak
54%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Little Rock, AR remains a reliable Airbnb market. Active full-time operators average $29,322 in annual revenue at 52% occupancy and a $132 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Little Rock address against revenue, occupancy, and yield benchmarks.
Little Rock's ADR rises 31% from Jul ($116) to Mar ($152), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $145 |
| $30,615 |
3 Bedroom | 118 | 51% | $206 | $38,129 |
4 Bedroom | 35 | 50% | $272 | $49,696 |
5 BedroomRecommended | 7 | 46% | $532 | $90,248 |
Little Rock is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Capitol Hill | 47% | $38,703 | 4 | $82K |
| 2 | Forest Hills | 46% | $38,117 | 5 | $82K |
| 3 | South End | 40% | $36,540 | 2 | $92K |
| 4 | Oak Forest | 31% | $30,640 | 10 | $100K |
| 5 | Central High | 24% | $28,902 | 14 | $123K |
| 6 | Wright Avenue | 23% | $28,726 | 2 | $123K |
| 7 | Hanger Hill | 20% | $19,437 | 2 | $97K |
| 8 | Hope | 20% | $20,036 | 4 | $100K |
| 9 | John Barrow | 20% | $27,292 | 10 | $138K |
| 10 | Broadmoor | 17% | $25,153 | 3 | $145K |
| 11 | Capitol View Stifft Station | 17% | $34,387 | 25 | $203K |
| 12 | Normandy Shannon | 16% | $43,410 | 3 | $277K |
| 13 | Meadowbrook | 14% | $12,878 | 2 | $92K |
| 14 | Downtown | 12% | $29,302 | 84 | $239K |
| 15 | Kingwood Neighborhood Assoc | 11% | $43,773 | 6 | $408K |
| 16 | Little Rock Arts Na | 9% | $21,560 | 3 | $239K |
| 17 | Briarwood | 9% | $18,299 | 7 | $213K |
| 18 | Evergreen | 8% | $23,174 | 4 | $277K |
| 19 | Hillcrest | 8% | $25,073 | 51 | $304K |
| 20 | Hall High | 7% | $19,709 | 5 | $277K |
| 21 | Meriwether | 7% | $18,740 | 5 | $277K |
| 22 | Leawood | 6% | $17,851 | 2 | $277K |
| 23 | Pleasant Valley | 6% | $24,294 | 2 | $391K |
| 24 | Forest Park | 6% | $40,180 | 3 | $711K |
| 25 | Heights | 3% | $22,524 | 2 | $711K |
| 26 | Citizens Of West Pulaski County | 3% | $13,490 | 6 | $480K |
| 27 | Westwood | 3% | $4,946 | 2 | $193K |
Annual average is 52%, rising to 71% in June and dipping to 40% in February.
June, July, August are peak months, with ADR averaging $144 and occupancy reaching 71% in June.
$219,956, up 3.13% year-over-year.
1 Bedrooms are the most popular property type with 181 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Little Rock, AR (5.98% of bookings), Austin, TX (2.71% of bookings), Fayetteville, AR (2.36% of bookings).
343 active short-term rental listings — split across studio (10), 1 bedroom (181), 2 bedroom (138), 3 bedroom (118), 4 bedroom (35), 5 bedroom (7).