Monthly Occupancy Rate
Annual avg 38% · peaks at 50% in May
50% (May)
Summer peak
38%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Fayetteville, AR remains a reliable Airbnb market. The whole-market median is $33,831 in annual revenue at 36% occupancy and a $227 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Fayetteville address against revenue, occupancy, and yield benchmarks.
Fayetteville's ADR rises 27% from Jan ($190) to Aug ($242), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 220 | 39% | $275 | $38,917 |
4 Bedroom | 77 | 38% | $368 | $50,387 |
5 BedroomRecommended | 22 | 37% | $495 | $66,049 |
Fayetteville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Sang Valley | 19% | $74,158 | 8 | $397K |
| 2 | Jefferson Walker | 13% | $39,186 | 8 | $293K |
| 3 | Mount Sequoyah South | 12% | $47,091 | 7 | $399K |
| 4 | Asbell | 9% | $26,123 | 3 | $280K |
| 5 | South Rolling Hills | 8% | $37,917 | 2 | $464K |
| 6 | Dickson Street | 8% | $31,616 | 20 | $399K |
| 7 | Washington Willow | 7% | $38,419 | 16 | $548K |
| 8 | Southwest Sequoyah | 6% | $32,617 | 8 | $524K |
| 9 | Wilson Park | 5% | $33,755 | 16 | $694K |
| 10 | Town Mountain South | 2% | $16,546 | 23 | $673K |
| 11 | University Heights | 2% | $17,110 | 13 | $742K |
Annual average is 36%, rising to 60% in August and dipping to 27% in January.
August, July, May are peak months, with ADR averaging $210 and occupancy reaching 60% in August.
$385,227, up 4.28% year-over-year.
3 Bedrooms are the most popular property type with 220 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Little Rock, AR (5.36% of bookings), Dallas, TX (3.78% of bookings), Fayetteville, AR (3.29% of bookings).
489 active short-term rental listings — split across studio (19), 1 bedroom (135), 2 bedroom (190), 3 bedroom (220), 4 bedroom (77), 5 bedroom (22).
