Airbnb Market Analytics & Investment Insights
Annual Revenue
$50,716
Based on 4302 full time Airbnb rentals
Average Daily Rate
$234
Gross Yield
As of October of 2024, Homes in 37738 ZIP Code have depreciated by -6.11%, with the median home value standing at $481,443, according to Zillow.
There are currently 4,302 active short-term rentals in 37738 ZIP Code. The average daily rate for these rentals is $234. This translates to an annual revenue of $50,716 for short-term rentals as of October of 2024.
37738 ZIP Code is an investor-friendly location with short-term rental regulations favorable to those looking to invest in short-term rentals.
Average Daily Rate Trend
$234
Occupancy Rate Trend
70%
Get matched with top Gatlinburg, TN realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
As of October of 2024, the average gross yield for short-term rentals in 37738 ZIP Code is 10.62%. However, potential investors should also consider the average property tax, which stands at 0.37% according to SmartAsset.
The median household income in 37738 is $58,231.
As of October of 2024, the occupancy rate for Airbnb rentals in 37738 is 70%, which is higher than the average occupancy rate for the United States.
Discover the leading hosts in Gatlinburg ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Victoria leads the market with 175 active listings and maintains an exceptional 4.87 average guest rating.
Elk Springs leads the market with 116 active listings and maintains an exceptional 4.56 average guest rating.
Justin leads the market with 111 active listings and maintains an exceptional 4.96 average guest rating.
These top performers serve as benchmarks for what drives success in Gatlinburg's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
As of October of 2024 The unemployment rate in 37738 ZIP Code is 2.5%, which is lower than the national average of 4.1%.
The most impactful amenities for short-term rentals in 37738 include a Table corner guards, Bidet, and Nespresso machine.
37738 ZIP Code is a popular destination for travelers, with Airbnb demand coming from cities like Nashville, TN (2.45% of all guests), Chicago, IL (1.64% of all guests), and Atlanta, GA (1.40% of all guests).
The top short-term rental hosts in 37738 ZIP Code include Victoria, Elk Springs and Justin. These hosts have an average rating of 4.87, 4.56 and 4.96 respectively.
The most popular property types in 37738 ZIP Code are 2-bedroom units, with an average daily rate of $234 and an annual revenue of $37,580.
The average booking lead time for short-term rentals in 37738 ZIP Code is 68 days.
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
10.62%
Occupancy Rate
70%