Monthly Occupancy Rate
Annual avg 41% · peaks at 50% in Jun
50% (Jun)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Gainesville address against revenue, occupancy, and yield benchmarks.
Gainesville's ADR rises 35% from Jan ($158) to Oct ($214), but occupancy rises 1.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 40% |
| $182 |
| $26,428 |
3 Bedroom | 228 | 40% | $247 | $36,214 |
4 Bedroom | 120 | 38% | $321 | $45,107 |
5 BedroomRecommended | 17 | 37% | $511 | $68,966 |
Gainesville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Suburban Heights | 26% | $110,611 | 5 | $424K |
| 2 | Springhill | 23% | $40,315 | 15 | $173K |
| 3 | Grove Street | 19% | $43,222 | 7 | $229K |
| 4 | Woodland Terrace | 16% | $43,181 | 7 | $274K |
| 5 | Northeast Neighbors | 14% | $35,831 | 7 | $264K |
| 6 | Highland Court Manor | 12% | $25,979 | 5 | $208K |
| 7 | Northwood | 12% | $31,484 | 3 | $261K |
| 8 | Pleasant Street | 12% | $31,719 | 13 | $269K |
| 9 | Duval | 12% | $21,473 | 1 | $184K |
| 10 | Napier Oaks | 10% | $34,946 | 7 | $338K |
| 11 | Porters | 10% | $18,455 | 4 | $179K |
| 12 | Forest Ridge | 10% | $43,293 | 4 | $424K |
| 13 | Ridgeview | 9% | $19,626 | 6 | $210K |
| 14 | Oakview | 9% | $24,573 | 17 | $269K |
| 15 | Duckpond | 9% | $34,581 | 46 | $401K |
| 16 | Northwood Oaks | 8% | $27,927 | 3 | $329K |
| 17 | Downtown | 8% | $21,483 | 12 | $264K |
| 18 | Springtree | 8% | $20,650 | 2 | $261K |
| 19 | Stephen Foster | 8% | $17,411 | 12 | $226K |
| 20 | Not A Defined Neighborhood | 7% | $19,255 | 3 | $264K |
| 21 | P G Neighborhood | 7% | $18,163 | 4 | $264K |
| 22 | Debra Heights | 7% | $14,790 | 1 | $225K |
| 23 | Fifth Ave | 6% | $15,084 | 11 | $241K |
| 24 | University Park | 6% | $27,193 | 52 | $439K |
| 25 | Black Acres | 6% | $25,417 | 7 | $411K |
| 26 | Sugarfoot | 6% | $22,272 | 6 | $386K |
| 27 | Hazel Heights | 6% | $14,761 | 5 | $258K |
| 28 | Beville Heights | 6% | $16,600 | 1 | $291K |
| 29 | Hibiscus Park | 5% | $18,650 | 13 | $356K |
| 30 | Kirkwood | 4% | $19,715 | 5 | $453K |
| 31 | Northwood Pines | 3% | $10,024 | 4 | $329K |
Annual average is 42%, rising to 62% in March and dipping to 32% in October.
March, August, July are peak months, with ADR averaging $158 and occupancy reaching 62% in March.
$299,992, down 1.35% year-over-year.
1 Bedrooms are the most popular property type with 432 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Gainesville, FL (5.68% of bookings), Miami, FL (4.81% of bookings), Tampa, FL (3.58% of bookings).
696 active short-term rental listings — split across studio (19), 1 bedroom (432), 2 bedroom (267), 3 bedroom (228), 4 bedroom (120), 5 bedroom (17).
