Monthly Occupancy Rate
Annual avg 36% · peaks at 58% in Aug
58% (Aug)
Summer peak
36%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Bloomington, IN remains a reliable Airbnb market. The whole-market median is $30,479 in annual revenue at 36% occupancy and a $209 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Bloomington address against revenue, occupancy, and yield benchmarks.
Bloomington's ADR rises 37% from Jan ($164) to Oct ($224), but occupancy rises 3.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 40% |
| $212 |
| $30,946 |
3 Bedroom | 157 | 40% | $282 | $40,771 |
4 Bedroom | 66 | 39% | $405 | $57,477 |
5 BedroomRecommended | 20 | 33% | $497 | $59,242 |
Bloomington is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Cresent Bend | 29% | $53,497 | 3 | $184K |
| 2 | Highland Village | 16% | $39,899 | 2 | $250K |
| 3 | Somax | 16% | $69,238 | 4 | $439K |
| 4 | Mcdoel Gardens | 14% | $33,295 | 5 | $243K |
| 5 | Park Ridge East | 13% | $45,700 | 3 | $364K |
| 6 | Broadview | 12% | $25,385 | 4 | $217K |
| 7 | Barcly Gardens | 12% | $30,140 | 4 | $261K |
| 8 | Maple Heights | 11% | $28,134 | 15 | $254K |
| 9 | Bryan Park | 10% | $29,994 | 27 | $295K |
| 10 | Eastern Heights | 10% | $30,036 | 2 | $306K |
| 11 | Prospect Hill | 10% | $29,732 | 26 | $305K |
| 12 | Matlock Heights | 9% | $32,991 | 5 | $363K |
| 13 | Eastside | 9% | $36,845 | 7 | $410K |
| 14 | Gentry Estates | 7% | $28,382 | 3 | $390K |
| 15 | Near West Side | 7% | $17,940 | 11 | $254K |
| 16 | Elm Heights | 7% | $29,314 | 23 | $429K |
| 17 | Green Acres | 7% | $19,577 | 6 | $291K |
| 18 | Pigeon Hill | 7% | $20,988 | 4 | $315K |
| 19 | Garden Hill | 7% | $22,618 | 8 | $346K |
| 20 | South Griffy | 6% | $19,454 | 3 | $346K |
| 21 | Blue Ridge | 5% | $25,860 | 3 | $502K |
| 22 | Sycamore Knolls | 4% | $15,373 | 4 | $430K |
| 23 | Sherwood Oaks | 3% | $12,859 | 3 | $387K |
| 24 | Fritz Terrace | 2% | $4,983 | 10 | $254K |
| 25 | Hoosier Acres | 2% | $11,750 | 3 | $605K |
Annual average is 36%, rising to 58% in August and dipping to 16% in January.
August, July, June are peak months, with ADR averaging $201 and occupancy reaching 58% in August.
$318,276, up 1.79% year-over-year.
1 Bedrooms are the most popular property type with 189 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Indianapolis, IN (7.04% of bookings), Chicago, IL (5.43% of bookings), Bloomington, IN (3.68% of bookings).
421 active short-term rental listings — split across studio (16), 1 bedroom (189), 2 bedroom (163), 3 bedroom (157), 4 bedroom (66), 5 bedroom (20).
