Monthly Occupancy Rate
Annual avg 41% · peaks at 52% in Jul
52% (Jul)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Baton Rouge, LA remains a reliable Airbnb market. The whole-market median is $28,587 in annual revenue at 41% occupancy and a $183 ADR. Review local regulation before purchase — see the rules section below.
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Baton Rouge address against revenue, occupancy, and yield benchmarks.
Baton Rouge's ADR rises 33% from Jan ($148) to Oct ($197), but occupancy rises 2.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 44% |
| $191 |
| $31,006 |
3 Bedroom | 279 | 44% | $244 | $39,292 |
4 Bedroom | 88 | 39% | $356 | $50,938 |
5 BedroomRecommended | 11 | 47% | $403 | $69,626 |
Baton Rouge is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Old South Baton Rouge | 45% | $40,949 | 73 | $91K |
| 2 | Istrouma Dixie | 34% | $16,306 | 3 | $48K |
| 3 | Baker | 33% | $31,490 | 2 | $96K |
| 4 | L S U | 31% | $23,564 | 14 | $76K |
| 5 | North Baton Rouge | 26% | $17,788 | 5 | $68K |
| 6 | Stevendale | 21% | $41,324 | 4 | $199K |
| 7 | Downtown | 19% | $18,615 | 22 | $98K |
| 8 | Mayfair | 18% | $43,093 | 20 | $236K |
| 9 | Scotlandville | 17% | $14,417 | 5 | $84K |
| 10 | East Fairfields Melrose Place | 14% | $19,272 | 4 | $134K |
| 11 | North Sherwood Forest | 14% | $21,265 | 7 | $151K |
| 12 | Central | 13% | $36,974 | 3 | $277K |
| 13 | Jefferson Terrace Inniswold | 13% | $43,497 | 6 | $331K |
| 14 | Downtown East | 13% | $14,861 | 9 | $115K |
| 15 | Westminster Pine Park | 11% | $25,291 | 11 | $237K |
| 16 | Sherwood Forest | 11% | $25,713 | 6 | $242K |
| 17 | Bocage Citiplace Concord Estates | 10% | $28,329 | 15 | $278K |
| 18 | South Campus | 10% | $19,437 | 50 | $192K |
| 19 | Mid City | 10% | $24,042 | 40 | $240K |
| 20 | Valley Park | 10% | $17,966 | 5 | $187K |
| 21 | Millerville | 9% | $21,747 | 7 | $236K |
| 22 | South Burbank | 9% | $19,875 | 44 | $227K |
| 23 | Broadmoor | 8% | $19,477 | 5 | $239K |
| 24 | College Town | 8% | $26,186 | 15 | $327K |
| 25 | City Park | 8% | $26,708 | 17 | $339K |
| 26 | Southside | 8% | $32,448 | 32 | $422K |
| 27 | Tara | 8% | $27,626 | 4 | $366K |
| 28 | Goodwood | 8% | $23,415 | 9 | $311K |
| 29 | Victoria Farms | 7% | $9,877 | 67 | $138K |
| 30 | University Acres Woodstone | 7% | $26,349 | 6 | $374K |
| 31 | Jones Creek | 7% | $18,331 | 22 | $266K |
| 32 | Kleinpeter | 7% | $30,500 | 6 | $450K |
| 33 | Perkins Highland | 7% | $25,394 | 9 | $375K |
| 34 | Kenilworth | 7% | $25,882 | 11 | $383K |
| 35 | Shenandoah | 6% | $21,216 | 4 | $331K |
| 36 | South Bluebonnet Nicholson | 6% | $31,954 | 3 | $522K |
| 37 | Jefferson Tiger Bend | 6% | $17,145 | 5 | $294K |
| 38 | O Neal | 6% | $16,238 | 5 | $284K |
| 39 | Pollard Woodchase | 4% | $13,352 | 7 | $360K |
| 40 | Park Forest Oakcrest | 3% | $6,743 | 4 | $221K |
Annual average is 41%, rising to 57% in March and dipping to 21% in January.
March, July, July are peak months, with ADR averaging $166 and occupancy reaching 57% in March.
$233,067, up 0.37% year-over-year.
1 Bedrooms are the most popular property type with 361 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Baton Rouge, LA (5.93% of bookings), Houston, TX (5.71% of bookings), New Orleans, LA (2.64% of bookings).
553 active short-term rental listings — split across studio (19), 1 bedroom (361), 2 bedroom (258), 3 bedroom (279), 4 bedroom (88), 5 bedroom (11).
