Monthly Occupancy Rate
Annual avg 43% · peaks at 57% in Jul
57% (Jul)
Summer peak
43%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Baton Rouge, LA remains a reliable Airbnb market. The whole-market median is $27,835 in annual revenue at 42% occupancy and a $178 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Baton Rouge address against revenue, occupancy, and yield benchmarks.
Baton Rouge's ADR rises 26% from Aug ($152) to Oct ($192), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 43% |
| $187 |
| $29,471 |
3 Bedroom | 241 | 45% | $233 | $38,403 |
4 Bedroom | 75 | 41% | $365 | $54,971 |
5 BedroomRecommended | 8 | 47% | $372 | $64,421 |
Baton Rouge is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Old South Baton Rouge | 41% | $39,044 | 63 | $94K |
| 2 | Istrouma Dixie | 25% | $11,868 | 3 | $47K |
| 3 | Stevendale | 22% | $44,152 | 4 | $198K |
| 4 | Downtown | 20% | $20,367 | 20 | $100K |
| 5 | North Baton Rouge | 20% | $14,420 | 5 | $71K |
| 6 | Mayfair | 19% | $44,554 | 16 | $232K |
| 7 | Scotlandville | 14% | $13,423 | 4 | $97K |
| 8 | L S U | 14% | $20,886 | 12 | $152K |
| 9 | Millerville | 13% | $30,182 | 6 | $233K |
| 10 | Jefferson Terrace Inniswold | 12% | $40,397 | 5 | $330K |
| 11 | Central | 12% | $33,748 | 2 | $277K |
| 12 | North Sherwood Forest | 12% | $18,604 | 6 | $159K |
| 13 | Downtown East | 11% | $12,868 | 8 | $117K |
| 14 | Mid City | 11% | $25,377 | 35 | $236K |
| 15 | Bocage Citiplace Concord Estates | 10% | $27,475 | 14 | $273K |
| 16 | Sherwood Forest | 10% | $24,005 | 5 | $244K |
| 17 | East Fairfields Melrose Place | 10% | $13,401 | 4 | $137K |
| 18 | Jefferson Drusilla | 9% | $23,634 | 2 | $250K |
| 19 | Westminster Pine Park | 9% | $21,654 | 9 | $232K |
| 20 | Tara | 8% | $31,651 | 4 | $373K |
| 21 | Broadmoor | 8% | $19,215 | 5 | $238K |
| 22 | South Campus | 8% | $15,751 | 43 | $197K |
| 23 | Southside | 8% | $33,613 | 28 | $426K |
| 24 | Valley Park | 8% | $14,416 | 4 | $183K |
| 25 | University Acres Woodstone | 8% | $28,431 | 5 | $374K |
| 26 | College Town | 8% | $24,608 | 13 | $326K |
| 27 | Perkins Highland | 7% | $27,327 | 7 | $371K |
| 28 | City Park | 7% | $24,948 | 14 | $342K |
| 29 | Jones Creek | 7% | $18,760 | 19 | $265K |
| 30 | South Burbank | 7% | $15,465 | 39 | $225K |
| 31 | Goodwood | 7% | $20,828 | 8 | $311K |
| 32 | Kenilworth | 7% | $24,840 | 10 | $381K |
| 33 | Kleinpeter | 6% | $29,274 | 5 | $451K |
| 34 | Shenandoah | 6% | $20,942 | 4 | $328K |
| 35 | Victoria Farms | 6% | $8,925 | 66 | $142K |
| 36 | South Bluebonnet Nicholson | 6% | $30,282 | 3 | $513K |
| 37 | O Neal | 5% | $14,478 | 5 | $279K |
| 38 | Pollard Woodchase | 5% | $16,884 | 7 | $351K |
| 39 | Park Forest Oakcrest | 3% | $7,065 | 3 | $223K |
| 40 | Jefferson Tiger Bend | 2% | $6,352 | 4 | $290K |
Annual average is 42%, rising to 57% in July and dipping to 26% in January.
July, March, June are peak months, with ADR averaging $174 and occupancy reaching 57% in July.
$232,391, up 0.01% year-over-year.
1 Bedrooms are the most popular property type with 311 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Houston, TX (5.75% of bookings), Baton Rouge, LA (5.73% of bookings), New Orleans, LA (2.63% of bookings).
478 active short-term rental listings — split across studio (18), 1 bedroom (311), 2 bedroom (217), 3 bedroom (241), 4 bedroom (75), 5 bedroom (8).
