Monthly Occupancy Rate
Annual avg 43% · peaks at 57% in Mar
57% (Mar)
Summer peak
43%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Baton Rouge, LA remains a reliable Airbnb market. Active full-time operators average $27,593 in annual revenue at 42% occupancy and a $179 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Baton Rouge address against revenue, occupancy, and yield benchmarks.
Baton Rouge's ADR rises 33% from Jun ($144) to Oct ($192), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $189 |
| $29,062 |
3 Bedroom | 240 | 46% | $234 | $39,099 |
4 Bedroom | 75 | 39% | $368 | $51,964 |
5 BedroomRecommended | 8 | 46% | $387 | $64,531 |
Baton Rouge is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Old South Baton Rouge | 41% | $38,510 | 55 | $94K |
| 2 | Central | 28% | $76,254 | 2 | $277K |
| 3 | Istrouma Dixie | 21% | $9,870 | 3 | $47K |
| 4 | Downtown | 20% | $20,561 | 18 | $100K |
| 5 | Mayfair | 19% | $43,326 | 14 | $232K |
| 6 | Stevendale | 16% | $31,987 | 3 | $198K |
| 7 | North Baton Rouge | 16% | $11,476 | 5 | $71K |
| 8 | Millerville | 16% | $37,372 | 5 | $233K |
| 9 | Sherwood Forest | 14% | $33,034 | 5 | $244K |
| 10 | L S U | 13% | $20,297 | 11 | $152K |
| 11 | Jefferson Terrace Inniswold | 11% | $37,663 | 4 | $330K |
| 12 | Mid City | 11% | $26,086 | 30 | $236K |
| 13 | Scotlandville | 10% | $10,055 | 4 | $97K |
| 14 | Bocage Citiplace Concord Estates | 10% | $27,829 | 12 | $273K |
| 15 | North Sherwood Forest | 10% | $15,525 | 6 | $159K |
| 16 | Downtown East | 9% | $10,588 | 8 | $117K |
| 17 | South Burbank | 9% | $20,008 | 34 | $225K |
| 18 | Broadmoor | 9% | $21,120 | 4 | $238K |
| 19 | Jefferson Drusilla | 9% | $21,416 | 2 | $250K |
| 20 | University Acres Woodstone | 8% | $31,621 | 5 | $374K |
| 21 | Westminster Pine Park | 8% | $18,605 | 8 | $232K |
| 22 | College Town | 8% | $25,291 | 12 | $326K |
| 23 | East Fairfields Melrose Place | 8% | $10,375 | 4 | $137K |
| 24 | City Park | 7% | $25,546 | 12 | $342K |
| 25 | South Campus | 7% | $14,221 | 37 | $197K |
| 26 | Perkins Highland | 7% | $26,670 | 6 | $371K |
| 27 | Jones Creek | 7% | $19,024 | 16 | $265K |
| 28 | Southside | 7% | $30,132 | 25 | $426K |
| 29 | Kenilworth | 6% | $24,707 | 9 | $381K |
| 30 | Tara | 6% | $23,940 | 3 | $373K |
| 31 | Shenandoah | 6% | $20,421 | 3 | $328K |
| 32 | Goodwood | 6% | $18,698 | 7 | $311K |
| 33 | Valley Park | 6% | $11,027 | 5 | $183K |
| 34 | Kleinpeter | 6% | $26,421 | 5 | $451K |
| 35 | Victoria Farms | 5% | $7,651 | 67 | $142K |
| 36 | South Bluebonnet Nicholson | 5% | $25,567 | 3 | $513K |
| 37 | Pollard Woodchase | 5% | $16,908 | 6 | $351K |
| 38 | O Neal | 4% | $11,329 | 5 | $279K |
| 39 | Park Forest Oakcrest | 3% | $6,668 | 3 | $223K |
| 40 | Jefferson Tiger Bend | 2% | $5,713 | 3 | $290K |
Annual average is 42%, rising to 57% in March and dipping to 26% in January.
March, June, July are peak months, with ADR averaging $166 and occupancy reaching 57% in March.
$232,391, up 0.01% year-over-year.
1 Bedrooms are the most popular property type with 308 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Houston, TX (5.75% of bookings), Baton Rouge, LA (5.73% of bookings), New Orleans, LA (2.63% of bookings).
418 active short-term rental listings — split across studio (18), 1 bedroom (308), 2 bedroom (209), 3 bedroom (240), 4 bedroom (75), 5 bedroom (8).