Airbnb market dataThrough 1,112 listingsHow we measure
A typical active Airbnb in Traverse City, MI earned $37,385 in the 12 months to Sep 2026, with the median listing booked 23% of nights and an average nightly rate of $221 in Sep 2026.
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A typical active Traverse City Airbnb earned $37,385 in the 12 months to Sep 2026. The top 25% of listings averaged $64,576, about 1.7× that. The bottom 25%, which includes rarely booked listings, averaged $4,721.
$4.7k
Bottom 25% average
$37.4k
Typical listing
$64.6k
Top 25% average
2-bedroom homes are the most common in Traverse City (34% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 3% | $168 | 45% | $27,624 |
| 1 bedroom | 32% | $212 | 46% | $35,423 |
| 2 bedrooms | 34% | $284 | 42% | $43,354 |
| 3 bedrooms |
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The best three months, Jul, Aug and Jun, brought in 41% of a typical Traverse City listing's revenue over the 12 months to Sep 2026.
Jul brings in 3.2× as much as Mar
Typical monthly revenue per listing, Oct 2025–Sep 2026
Traverse Heights has the highest gross yield of the 5 Traverse City neighborhoods we rank, at 13.6%, with typical revenue of $45,141 a year.
| # | neighborhood | Gross yield | Revenue/yr | Occupancy | Home value |
|---|---|---|---|---|---|
| 1 | Traverse Heights | 13.6% | $45,141 | ||
| 2 | Oak Park | 8.9% | $41,254 | ||
| 3 | Downtown | 8.5% | $38,805 | ||
| 4 | Kids Creek | locked | locked | locked | locked |
| 5 | Slab Town | locked | locked | locked | locked |
Ranked by gross yield (typical yearly revenue ÷ median home value), last 12 months. 2 neighborhoods have fewer than 20 listings or incomplete data and aren't ranked.
Yield isn't everything: zoning and HOA rules decide which streets allow short-term rentals.
The median Traverse City home is worth $446,706 (Zillow, Aug 2026), up 1.9% in a year. At typical revenue that's a 8.4% gross yield, before the mortgage, taxes and running costs.
Traverse City ranks #5 of the 6 Michigan markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Detroit, MI | 38.1% | $29,403 | |
| 2 | South Haven, MI | 14.5% | $54,913 | |
| 3 | Ann Arbor, MI | 9.9% | $52,088 | |
| 4 | Grand Rapids, MI |
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A typical active Airbnb in Traverse City, MI earned $37,385 in the 12 months to Sep 2026. The median listing was booked 23% of nights, and the average nightly rate was $221 in Sep 2026. Against a median home value of $446,706, that's a 8.4% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $37,385 in the 12 months to Sep 2026. The top 25% of listings averaged $64,576 and the bottom 25% $4,721. Estimated by size: 1-bedroom about $35,423; 2-bedroom about $43,354; 3-bedroom about $51,912 and 4-bedroom about $63,888 a year.
The typical listing was booked 23% of nights in the 12 months to Sep 2026, from 75% in July to 9% in March.
Based on 1,112 Traverse City short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Traverse City over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 19% |
| $437 |
| 33% |
| $51,912 |
| 4 bedrooms | 9% | $518 | 34% | $63,888 |
|---|
| 5 bedrooms | 3% | $899 | 29% | $96,526 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $2,853 | 38% | $254 | |
| Nov 2025 | $2,083 | 23% | $215 | |
| Dec 2025 | $2,108 | 18% | $204 | |
| Jan 2026 | $1,864 | 10% | $194 | |
| Feb 2026 | $1,797 | 16% | $200 | |
| Mar 2026 | $1,685 | 9% | $194 | |
| Apr 2026 | $2,182 | 20% | $221 | |
| May 2026 | $3,238 | 37% | $285 | |
| Jun 2026 | $4,895 | 58% | $382 | |
| Jul 2026 | $5,432 | 75% | $489 | |
| Aug 2026 | $4,923 | 61% | $417 | |
| Sep 2026 | $4,324 | 50% | $332 |
Yes, Airbnbs are legal in Traverse City, but only with a city license and in permitted zoning districts.
Yes, a Vacation Home Rental License is mandatory to operate an Airbnb in Traverse City.
Yes, HOAs can prohibit STRs, as the Michigan Supreme Court allows them to enforce covenants against such rentals.
A 6% state use tax and a 5% local lodging assessment apply to Airbnb income in Traverse City, totaling 11%.
The 10 largest operators in Traverse City each ran 14 or more listings as of May 2025.
and 3 more
Of guests from the top 10 cities, 90% live within a day's drive. Guests book 69 days ahead on average.
and 3 more
| 9.8% |
| $30,175 |
| 5 | Traverse City, MI (this market) | 8.4% | $37,385 |
|---|
| 6 | Saugatuck, MI | 7.9% | $50,089 |
|---|
July; August and June earned the most, bringing in 41% of a typical listing's revenue in the 12 months to Sep 2026.
$446,706 as of August 2026 (Zillow Home Value Index), up 1.9% in a year.
2-bedroom homes make up 34% of listings, earning an estimated $43,354 a year.
The top origin cities are Grand Rapids, MI (5.5% of guests); Chicago, IL (4.2% of guests) and Ann Arbor, MI (2.9% of guests). Of guests from the top 10 cities, 90% live within a day's drive.
Chalet tracks 1,112 short-term rental listings in Traverse City, MI, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology