Airbnb Market Analytics & Investment Insights
Annual Revenue
$43,517
Based on 951 full time Airbnb rentals
Average Daily Rate
$291
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
9.97%
Occupancy Rate
41%
Yes — operating a short-term rental in Traverse City, MI can be highly profitable. Traverse City, MI Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $43,517 and achieving a 41% occupancy rate. With around 951 active vacation rentals on the market, Traverse City, MI offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Traverse City, MI have appreciated by 2.72% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $436,562 in Traverse City, MI.
There are 951 active short-term rentals, with an average daily rate of $291, resulting in an approximate annual revenue of $43,517 per property.
From the occupancy rate standpoint and demand data, July, August, and October are the top performing months in Traverse City. The occupancy rate in July is 64% and average daily rate is $419. The occupancy rate in August is 56% and average daily rate is $386. The occupancy rate in October is 54% and average daily rate is $336.
Traverse City, MI is considered Investor-Friendly for short-term investments. See Traverse City, MI Rental Regulations for more information.
Get matched with top Traverse City, MI realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Traverse City, MI
$291
Seasonal ADR fluctuations throughout the year in Traverse City, MI
$332
The Average Daily Rate (ADR) in Traverse City, MI varies from $304 in low season to $497 during peak months, with an annual average of $332.
Peak ADR: typically in January, averaging $497 per night.
Shoulder season: ADR around $372 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $304, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Traverse City, MI
41%
Seasonal occupancy fluctuations throughout the year in Traverse City, MI
43%
Traverse City, MI's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 31% in January to 64% in July, with an annual average of 43%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 57%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 32%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 42% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Traverse City, MI
$4,179
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $6,334– $6,334/month.
Shoulder months: typically $4,253/month.
Low months: about $4,011/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Traverse City, MI was $50,148, supported by an average occupancy of 43% and ADR of $376.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 57% | $377 | $5,564 |
| Fall (Sep–Nov) | 45% | $324 | $4,370 |
| Winter (Dec–Feb) | 32% | $433 | $3,931 |
| Spring (Mar–May) | 39% | $372 | $4,136 |
Get matched with top Traverse City, MI lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
951
Before setting up an Airbnb in Traverse City, MI, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inTraverse City, MI, but hosts should understand how local policies may apply to their property.
Overall, Traverse City, MI's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Traverse City, MI
Short-term rentals in Traverse City, MI offer an average gross yield of 9.97%, with a typical property tax of 1.03%—source: SmartAsset Property Tax Calculator.
The median household income in Traverse City, MI is $82,824.
The occupancy rate for Airbnb rentals in Traverse City, MI is 41%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 1-bedroom with an average daily rate of $223 and an average yearly revenue of $38,093.
Unemployment in Traverse City, MI is 4.6%, which is higher than the U.S. average of 4.1%.
Discover the leading hosts in Traverse City, MI ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Riley leads the market with 105 active listings and maintains an exceptional 4.87 average guest rating.
Troy leads the market with 38 active listings and maintains an exceptional 4.79 average guest rating.
Katy leads the market with 34 active listings and maintains an exceptional 5.00 average guest rating.
These top performers serve as benchmarks for what drives success in Traverse City, MI's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Traverse City, MI Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Traverse City, MI is a popular destination for travelers, with Airbnb demand coming from cities like Chicago (5.02% of all guests), Grand Rapids (4.73% of all guests), and Ann Arbor (3.07% of all guests).
The average booking lead time for short-term rentals in Traverse City, MI is 69 days.
The top short-term rental hosts in Traverse City, MI include Riley, Troy and Katy. These hosts have an average rating of 4.87, 4.79 and 5.00 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 0 | 49% | $177 | $31,392 |
| 1 Bedroom | 400 | 47% | $223 | $38,134 |
| 2 Bedroom | 398 | 43% | $313 | $49,411 |
| 3 Bedroom | 211 | 38% | $480 | $65,805 |
| 4 Bedroom | 104 | 38% | $556 | $78,071 |
| 5 Bedroom | 30 | 35% | $980 | $125,445 |
Looking for the most profitable areas to invest in Traverse City, MI short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Traverse City, MI's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Traverse City, MI. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 49686 | 10% | $38,591 | 560 | $394K |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Traverse City, MI short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Traverse City, MI.
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