
Airbnb market analysis and investment insights
$268
Palm Coast, FL — Market Intelligence Report
Researched by Chalet's Senior STR Analysts · Verified with local Palm Coast market partners
Palm Coast, Florida, sits just off the Atlantic and has quietly matured into a mid-tier short-term rental market defined by one of the sharpest revenue spreads in the state. The canonical active full-time operator averages $77,729 in annual revenue according to Chalet data—a figure that stands in stark contrast to the broader market median of $41,706, which is diluted by a sizable cohort of part-time and casual listings. Median occupancy sits at 45%, with an average daily rate (ADR) of $268 and a median gross yield of 12.37% on a median home value of $337,266. Nationally, Palm Coast ranks #78, and the seasonal swing is pronounced: peak revenue hits $4,837 in May at 52% occupancy and $327 ADR, while the trough in September drops to $2,306 with occupancy falling to 34%.
The market’s backbone is its 3-bedroom segment, which accounts for 54% of supply and delivers an average annual revenue of $35,748 at a robust $280 ADR and 46% occupancy. For investors seeking scale, the 4-bedroom product offers a step up: $42,577 average annual revenue at $344 ADR, albeit at a slightly lower 43% occupancy. Larger homes—specifically 5- and 6-bedroom properties—see average annual revenues of $68,178 and $123,135 respectively, with ADRs climbing to $509 and $731, but occupancy moderates near 40%. The 32137 zip code is the dominant cluster, with 462 listings posting a $43,921 median annual revenue, $280 ADR, and 11.7% yield on a $375,125 median home value. For tailored acquisition guidance, see a Chalet agent.
Investors with a value orientation may also consider the 32164 zip, where 140 listings average a $34,472 median annual revenue at a $223 ADR and 46% occupancy, yielding 10.8% on a notably lower $318,210 median home value. This segment offers a lower entry point with competitive occupancy, albeit with more modest topline potential. Meanwhile, one-bedroom and two-bedroom units underperform on both revenue and ADR, averaging $16,593 and $22,511 annually, confirming that scale and bedroom count are key levers for outsized returns in Palm Coast’s rental landscape.
At scale, the winners in Palm Coast are professional operators and hosts able to capture drive-market demand from Jacksonville, Orlando, Miami, and Atlanta—markets that collectively account for nearly 11% of guest reviews. The average booking lead time is 50 days (median 26), and the average stay stretches to 6.7 nights, favoring operators who can optimize for longer bookings and repeat regional guests. With international travelers making up just 3.2% of the guest base, Palm Coast’s demand is fundamentally domestic and resilient to global shocks. For detailed underwriting, use the Chalet ROI calculator.
Risks are concentrated around volatility and regulatory compliance. Occupancy is up 15.1% year-over-year, and ADR has surged 16.7%, but listing supply has contracted by 2.4% and home values are down 4.5%—a dynamic that may benefit new entrants but signals tightening conditions for incumbent owners. The September trough is particularly acute, with revenue and occupancy bottoming out. Regulation is explicit and stable, but enforcement is active and complaint-driven, with annual registration, inspections, and a 12% lodging tax—of which hosts must directly remit the 5% county portion. For compliance details, see Palm Coast STR regulations.
Palm Coast’s short-term rental market is a yield-driven play for disciplined operators who can navigate seasonality and compliance, capitalize on rising ADR, and deploy capital into larger homes in proven clusters.
| 32137 |
| 12% |
| $43,921 |
| 693 |
| $375K |
For a complete breakdown, visit our guide to Airbnb laws in Palm Coast, FL